Rajvi Desai

Performance Specialist at Impressive
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Contact Information
Location
Melbourne, Victoria, Australia, AU
Languages
  • English Elementary proficiency
  • gujarati Native or bilingual proficiency
  • Hindi Elementary proficiency

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Ashwin Chhaperia

Rajvi's ideas and recommendations greatly benefitted the team. When the team needed her the most, Rajvi stood up to the occasion and at times, overdelivered than what was asked of her. A great team player, she is also very dependable when it comes to tight deadlines and short notices, sometimes as short as just 20 minutes. Not only did Rajvi demonstrate her wit and quick thinking in whatever she did, she was also a great communicator. Rajvi was an asset to my team and I would not have been able to perform my duties as well if she was not on the team.

Aditya Shastri

Honesty defines Rajvi! She is sweet and extremely eager to learn things. She was one of my first juniors and had a great time developing content. Rajvi is a thinker and she has an opinion for things. Since she is reflective, her inputs prove worth implementing. She is damn good in improvisation and can be an equal team player during failure and success.

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Credentials

  • Marketing Strategy Simulation
    Harvard Business Publishing
    Jul, 2021
    - Sep, 2024
  • Fundamentals of Digital Marketing
    Google Digital Garage
    Aug, 2017
    - Sep, 2024
  • Shopping ads Certification
    Google
    Jun, 2022
    - Sep, 2024
  • Google Analytics for Beginners
    Google analytics
    Mar, 2022
    - Sep, 2024
  • Google Ads Display Certification
    Google
    Jan, 2022
    - Sep, 2024
  • Google Ads Search Certification
    Google
    Jan, 2022
    - Sep, 2024

Experience

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Performance Specialist
      • Jul 2023 - Present

    • Digital Coordinator
      • Mar 2022 - Jun 2023

      - Manage and plan paid media campaigns for various industries including retail, real estate andhealth and nutrition- Develop, manage and execute successful campaigns across digital marketing channels like Facebook, Google Ads, Pinterest, TikTok, Criteo, etc.- Monitor and analyse campaign performance and optimise them to improveperformance and meet brand KPIs- Create fortnightly, monthly and quarterly reports and present them to clients.

    • Thailand
    • Business Consulting and Services
    • 100 - 200 Employee
    • Student Consultant (Global Business Practicum)
      • Nov 2021 - Jan 2022

      - Researched on the healthcare industry in Thailand and the latest trends in the healthcare industry in Thailand and Globally that affect the healthcare industry - Consulted Grant Thornton on various opportunities in the healthcare industry and sectors to focus on - Researched on the healthcare industry in Thailand and the latest trends in the healthcare industry in Thailand and Globally that affect the healthcare industry - Consulted Grant Thornton on various opportunities in the healthcare industry and sectors to focus on

    • Australia
    • Higher Education
    • 700 & Above Employee
    • Communications Officer
      • Aug 2021 - Dec 2021

      - Formulated communication and content strategy for students on internal university portals, social media, website and email - Consulted clients to identify their campaign objective and select best channels of promotion for campaigns - Created and designed engaging content to enrich student experience. - Formulated communication and content strategy for students on internal university portals, social media, website and email - Consulted clients to identify their campaign objective and select best channels of promotion for campaigns - Created and designed engaging content to enrich student experience.

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Client Servicing Intern
      • Jun 2021 - Jul 2021

      - Researching new trends in digital marketing - Brainstorming content and campaign ideas - Collating and analysing monthly reports - Assisting with execution of paid media campaigns on social media - Researching new trends in digital marketing - Brainstorming content and campaign ideas - Collating and analysing monthly reports - Assisting with execution of paid media campaigns on social media

    • Australia
    • Non-profit Organizations
    • 700 & Above Employee
    • Student Consultant (Business Innovation Lab)
      • Apr 2021 - Apr 2021

      - Designed and Pitched to client on ways to increase awareness about Red Cross Australia in the community - Won the award for best strategy (Public Choice) - Designed and Pitched to client on ways to increase awareness about Red Cross Australia in the community - Won the award for best strategy (Public Choice)

    • Australia
    • Advertising Services
    • Social Media Analyst
      • Sep 2020 - Feb 2021

      - Increased Facebook followers by 5% in first month for a physical fitness studio - Strategised and built a Facebook page for Myoho Marketing - Analysed reports for paid and organic campaigns using Google analytics, Google ads and social media - Increased Facebook followers by 5% in first month for a physical fitness studio - Strategised and built a Facebook page for Myoho Marketing - Analysed reports for paid and organic campaigns using Google analytics, Google ads and social media

    • Australia
    • Education Administration Programs
    • 1 - 100 Employee
    • Student Consultant (Digital Strategist)
      • Jul 2020 - Aug 2020

      - Created a digital strategy for LN Consultation a soft skills course provider to increase their sales amidst COVID'19 - Created a digital strategy for LN Consultation a soft skills course provider to increase their sales amidst COVID'19

    • Technology, Information and Internet
    • Account Executive
      • Aug 2018 - Nov 2019

      - Planned, designed, pitched, and implemented digital strategies for clients and maximised sales by 10% - Led more than 10 social media campaigns for 3 of India’s leading brands to meet key performance indicator - Coordinated with different teams internally and externally to deliver campaigns - Planned, designed, pitched, and implemented digital strategies for clients and maximised sales by 10% - Led more than 10 social media campaigns for 3 of India’s leading brands to meet key performance indicator - Coordinated with different teams internally and externally to deliver campaigns

    • India
    • Advertising Services
    • 200 - 300 Employee
    • Business Development Intern
      • May 2018 - Jul 2018

      - As a Business Development Intern I was responsible for pitching to clients, creating aesthetic power point presentations and brainstorming content ideas to get the client onboard - As a Business Development Intern I was responsible for pitching to clients, creating aesthetic power point presentations and brainstorming content ideas to get the client onboard

    • India
    • Education Administration Programs
    • 1 - 100 Employee
    • Content Development Intern
      • Dec 2017 - Mar 2018

      - As a content Development Intern, I developed a course structure for IIDE by doing an in depth research of digital marketing. - As a content Development Intern, I developed a course structure for IIDE by doing an in depth research of digital marketing.

    • Market Research Intern
      • Apr 2016 - May 2016

      - Research on use of data analytics use and its importance to understand the demand of the course - Research on use of data analytics use and its importance to understand the demand of the course

Education

  • University of Melbourne
    Masters of Management (Marketing), Busines
    2020 - 2021
  • IIDE - Indian Institute of Digital Education
    Diploma in Digital marketing, Digital Marketing
    2017 - 2018
  • Malini Kishor College of Commerce and Economis (Ritumbara)
    Bachelor of management studies, Marketing
    2014 - 2017
  • A.V.Patel Jr. College (Goklibai)
    12th HSC, Science
    2012 - 2014
  • Jamnabai Narsee School
    10th ICSE
    2002 - 2012

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