Experience

Hive Leads

• Canada
• Advertising Services
• 1 - 100 Employee

• Marketing Director

  • Nov 2019 - Present

  We are Canada's leading Real Estate Digital Marketing Experts in Burlington Ontario. We help agents close more deals and get pre-qualified leads. We specialize in:- Pre-Construction | New Home Development Marketing- Digital Marketing - Circulate Ads in your demographics via: Facebook & Instagram Ads- PPC - Adwords - Google Search Ads | LinkedIn Ads- Email Marketing- Text-Based Marketing to Client Mobile Phones- Text-Based Messaging Sequences. We are Hiring! Visit our website for more details!



Navigate Digital

• Advertising Services

• Director of Marketing

  • Oct 2008 - Present

  We are a Marketing and Web Development firm in Burlington. Boasting more than 10 years in marketing, web design, branding, and strategy. Before we start production on any project, big or small, we want to sit down with you and take a real close look at your business. We can help you achieve your online initiatives with great designs and solid development.Our solutions are built to impress, to drive traffic, and most importantly to convert visitors to clients. We’re loud talkers and quiet thinkers. Strategists and workhorses. Back-end developers and right-brain artists. We’re funny. And serious. Teachers who never stop learning. And we’re here to make your next project the bravest, coolest, most successful thing you’ve ever done.Your business is a journey, we want to be part of it. Visit us to get your free quote: www.navigate.digital



Peak Performance Products Inc.

• Canada
• Wellness and Fitness Services
• 1 - 100 Employee

• Digital Marketing Manager

  • Dec 2018 - Nov 2019

  - Leading Canadian Distributor of Health and Wellness products.- Digital marketing and social media campaigns for new product and brand launches. - Maintained all Canadian eCommerce storefronts. - Adapting traditional and in-store campaigns to digital and developing digital-first strategies to drive growth- Acting as an Ecommerce SME and champion within the organization: online sales are driving an exciting transformational period and you're going to lead it- Managing a core team of designers and developers as well as external vendors and agency relationships



Royal LePage

• Canada
• Real Estate
• 700 & Above Employee

• Digital Marketing Manager

  • Aug 2014 - Nov 2019

  • Managed $24M in digital spend and media buys.• Helped bring the Royal LePage brand to life across all communication touchpoints, in compliance with brand identity and guidelines Worked with Web Developers to establish technical requirements for creative products and solutions• Showed creative and technical versatility, and a broad understanding of typography, web design, and brand identity systems• Established clear roadmaps and KPIs for all direct reports, and have regular touch-points to track progress• Took accountability for deliverables, timelines, budgets, quality of work, and compliance with guidelines of all assigned projects• Lead the development, approval, and execution for mass media advertising programs including traditional, digital, and emerging reach mediums.• Acted as the primary relationship manager for the mass media external partner, providing education, guidance, and direction on all mass media-related matters• Collaborated on the strategic development of the marketing plan/calendar that attracts new Clients, generates more business from existing Clients, and drives profitable growth for the bank.• Accountable for leveraging internal and external resources to optimize the mass media mix.Collaborated on the company's online advertising strategies to continually include site retargeting, search retargeting, behavioral targeting, sophisticated social marketing, affiliate marketing, display advertising, real-time bidding and beyond• Ensured that media opportunities are aligned with the Royal LePage brand• New Homes Division Marketing and Strategy



Bell

• Canada
• Telecommunications
• 700 & Above Employee

• Store Manager

  • Jul 2013 - Aug 2014

  Develop and lead a team of sales professionals; promote stewardship and accountability to individual sales targets and provide support to team members in the adoption of company initiatives. Manage store operational functions, including inventory and merchandising. Training/coaching sales team to maintain a high level of sales performance in order to meet store KPIs. Creating a fun, competitive sales environment and promoting a strong culture of "leading from where you are".• Provide overall leadership and responsible for the performance of all employees within the store • Responsible for the achievement of Store Sales Targets for all lines of business including Wireless, Satellite, Internet • Drive the acquisition and retention of high value clients by ensuring that the team sells add-on accessories, warranties, and content to all product and service sales • Conduct sales floor coaching to drive overall store productivity • Effectively manage in-store inventory and cash control by ensuring adherence to all operations policies and procedures • Maintain two-way communications by employing all business communication tools such as the company intranet, voicemail broadcast and e-mail • Maintain accurate in-store merchandising according to visual standards and current marketing promotions • Ensure a high level of store maintenance • Recruit, hire and train candidates for all store positions • Control payroll budget and schedule staff efficiently • Manage store expenses within Corporate Store guidelines

• Corporate Account Sales Manager

  • Sep 2010 - Aug 2013

  • Promoted and sold Bell Mobility products and services to new and existing Corporate Clients; bulk orders• Focused on business development through efficient client prospecting.• Reached assigned account volume goals to ensure growth and profitability.• Independently identified leads and opportunities to grow accounts within a large, mature base of existing business.• Acted as a product expert, providing technical advice regarding selection of mobile devices, rate plans, and mobile technology• Managing a strong sales team; strong track record of relationship building• Developed a sales strategy to grow business; established regional territory forecasts; developed regional growth plans with our key channels.• Identified opportunities for operational improvements and new customer opportunities within the region • Pro efficient with customer relationship management system: Sales Force• Reported directly to the President• List of clients include:- Ernst & Young- RBC Bank- TD Bank- Royal Bank- Canadian Tire- BMO Nesbitt Burns- SB & Partners- Great Lakes Combustion- CrossDock Systems Inc. - OPTA Minerals - Palfinger Inc.- Regal Tent Productions Inc.- Donnell Insurance- Royal LePage- Cardi Construction- Advantage Restaurant Supply Inc.- Roman Cheese Products Inc.- CIBC Bank