Experience

TGL Co.

• India
• Food and Beverage Services
• 1 - 100 Employee

• Head of E-commerce & D2C

  • Jun 2019 - Present

  Bengaluru, Karnataka, India • Assumed ownership of the E-commerce and Marketplace Department, overseeing sales, advertising, D2C sales and marketing, and P&L management. • Took charge of brand messaging, communication, and perception management. • Spearheaded operations of the E-commerce Department, managing sales and advertising for the brand's D2C website and various Indian and international marketplace portals, including Amazon India, Amazon.com, Walmart, Amazon Launchpad, and more. • Managed the Shopify Store… Show more • Assumed ownership of the E-commerce and Marketplace Department, overseeing sales, advertising, D2C sales and marketing, and P&L management. • Took charge of brand messaging, communication, and perception management. • Spearheaded operations of the E-commerce Department, managing sales and advertising for the brand's D2C website and various Indian and international marketplace portals, including Amazon India, Amazon.com, Walmart, Amazon Launchpad, and more. • Managed the Shopify Store and D2C website, driving sales and revenue generation for both the website and marketplace. • Organized and facilitated weekly and monthly investor review meetings, understanding and meeting investor requirements. • Managed all aspects of PPC (Pay-Per-Click) paid marketing ads, utilizing campaign management tools and marketing agencies, strategizing and executing planned campaigns. • Oversaw customer journey mapping through various channels such as Hotjar, WhatsApp, emails, bots, push notifications, and remarketing. • Orchestrated end-to-end marketing management across all e-commerce channels, including social media posts, Facebook, Instagram, and SEO on Google and other e-commerce platforms. • Executed digital marketing campaigns, including performance marketing, Google Ads, LinkedIn Ads, Google Analytics, and Google AdWords. • Planned and executed promotional activities, advertisements, and campaign optimizations, utilizing sponsored product ads, sponsored brand ads, sponsored display ads, and other strategies. • Implemented digital marketing initiatives through social media campaigns, SEO, paid advertising, competitor analysis, and optimizing ROI. • Proficiently managed platforms such as Google Analytics, LinkedIn Ads, Google Ads Editor, Razorpay, and GoDaddy. • Experienced in managing multiple ongoing campaigns with measurable ROI. • Managed paid advertising to ensure high ROI, including creating and managing campaigns on AdWords, YouTube, Facebook, and Twitter. Show less



Teamonk

• India
• Food and Beverage Services
• 1 - 100 Employee

• Senior Manager Ecommerce

  • Mar 2018 - Jun 2019

  Bengaluru, Karnataka, India • Successfully established and developed the marketplace and D2C team and business from the ground up. • Oversaw the entire Ecommerce Business Department, improving margins and scaling the overall business for a strong bottom-line. • Managed marketplace and D2C website sales and marketing activities, including advertising and growth strategies. • Transformed the tea category to achieve category leadership, ensuring 99% in-stock availability and reducing logistics costs by 12% through… Show more • Successfully established and developed the marketplace and D2C team and business from the ground up. • Oversaw the entire Ecommerce Business Department, improving margins and scaling the overall business for a strong bottom-line. • Managed marketplace and D2C website sales and marketing activities, including advertising and growth strategies. • Transformed the tea category to achieve category leadership, ensuring 99% in-stock availability and reducing logistics costs by 12% through data-driven replenishment models. • Developed a comprehensive Production Plan and Scheduling Algorithm to effectively handle diverse business requirements and constraints during peak quarters, resulting in fourfold increase in orders. • Captured the largest market share in the premium tea category on Amazon India within a span of four months. • Utilized various marketing opportunities within different channels, including PLA's, keyword search, and banner advertising, to maximize brand exposure. • Directed cost-effective CPC and impression-based advertising, negotiating costs, managing expenses, and optimizing throughput. • Monitored industry trends in the F&B products and services sector, including product design, delivery methods, pricing, and emerging technologies, to anticipate and implement optimal solutions. • Developed brand segmenting, targeting, and positioning strategies, enhancing brand visibility through innovative marketing plans, communication strategies, and campaigns to drive brand positioning. Show less



Teabox

• India
• Food and Beverage Services
• 1 - 100 Employee

• Assistant Manager of Ecommerce

  • Jul 2016 - Feb 2018

  Bengaluru, Karnataka, India



Quikr

• India
• Technology, Information and Internet
• 700 & Above Employee

• Category Management Specialist

  • Nov 2015 - Jul 2016

  Bengaluru, Karnataka, India



Flipkart

• India
• Technology, Information and Internet
• 700 & Above Employee

• Subject Matter Expert

  • Jan 2015 - Nov 2015

  Bengaluru, Karnataka, India



O GEN Infosystem Private Limited

• India
• IT Services and IT Consulting
• 1 - 100 Employee

• Junior Key Account Manager

  • Jul 2012 - Dec 2014

  Bengaluru, Karnataka, India



Accel Front Line Pvt. Ltd.

• Associate Customer Engineer

  • Jul 2008 - Apr 2009

  Pune, Maharashtra, India