Experience

Republic Finance

• United States
• Financial Services
• 700 & Above Employee

• Director, Salesforce & CRM Solutions

  • Jan 2022 - Jul 2023

  Dallas-Fort Worth Metroplex Director of CRM solutions, responsible for leading salesforce implementationof Financial cloud, service cloud, Omnistudio and Marketing cloud. Responsible for end to end program management of both internal teams and partners, governing a cross functional team of 8 product vendors and over 50 project resources operating out of USA and offshore. The Salesforce solution was the key strategic initiative to both lead and support the forecasted growth of revenue and geographical footprint. In… Show more Director of CRM solutions, responsible for leading salesforce implementationof Financial cloud, service cloud, Omnistudio and Marketing cloud. Responsible for end to end program management of both internal teams and partners, governing a cross functional team of 8 product vendors and over 50 project resources operating out of USA and offshore. The Salesforce solution was the key strategic initiative to both lead and support the forecasted growth of revenue and geographical footprint. In addition to theSalesforce solution, the program included related initiatives of implementing Data science discipline to build proprietary credit risk decision models using off the shelf DE solution as well as ML. Solution tech stack included Salesforce, GDS, Kafka, Mulesoft, Docusign, eOriginal and Hyland Onbase. Show less



ABC Fitness

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Sr. Product Manager, New Product Launch

  • Feb 2020 - Jul 2021

  Frisco, Texas, United States Responsible for managing and launching new SaaS product and mobile app to help clubs enhance member experience through in-person and virtual fitness experience. Partner with cross-functional businesses to define a multi-year product roadmap, drive feature analysis, planning, and execution roadmap. Collaborate with marketing to ensure that the core value proposition is reflected in the messaging. Manage product launch activities by ensuing cross functional org readiness to market, sell & support… Show more Responsible for managing and launching new SaaS product and mobile app to help clubs enhance member experience through in-person and virtual fitness experience. Partner with cross-functional businesses to define a multi-year product roadmap, drive feature analysis, planning, and execution roadmap. Collaborate with marketing to ensure that the core value proposition is reflected in the messaging. Manage product launch activities by ensuing cross functional org readiness to market, sell & support the product. Engage with clients to get feedback and identify new fitness trends, member expectations and refine roadmap to provide solutions to help clubs achieve revenue uplift with increased member engagement and experience. Responsible for defining and implementing Salesforce to support selling of the mobile product to different tier clients, configuring the Lead / opportunity management, setting up product hierarchy & Price book, quote generation & communication, discount approval process and integration to Workday. Show less



DIRECTV / AT&T

• Salesforce/Siebel CRM / CX Portfolio Manager

  • Jun 2005 - Feb 2020

  Dallas/Fort Worth Area • Reporting to Sr. Vice President of CX, part of the core team responsible for driving an enterprise-wide customer centric culture and improving customers’ experience across sales, call center, field and online channels • The core responsibility of this role is to govern the overall prioritization of product investment portfolio, plan & execute the roadmap, collaborate with cross functional teams in shaping GTM strategy and ensure organizational preparedness for launch & support of the… Show more • Reporting to Sr. Vice President of CX, part of the core team responsible for driving an enterprise-wide customer centric culture and improving customers’ experience across sales, call center, field and online channels • The core responsibility of this role is to govern the overall prioritization of product investment portfolio, plan & execute the roadmap, collaborate with cross functional teams in shaping GTM strategy and ensure organizational preparedness for launch & support of the products. This included components of strategy (analyzing customer pain points, new trends in customer communication preferences), operations (running the cadence of organizations, managing project teams), and communications (governance & status) . Manage Siebel CRM implementation for Customer Care and Field Services . Manage Salesforce implementation for Sales •Manage global QA team to ensure quality and production readiness of Siebel / Salesforce projects. . Manage Business Analysis group to support Customer Care and Field Services business requirements and support the implementation of these requirements in Salesforce and Siebel. Show less



Keane inc

• Global Delivery Manager

  • Sep 2003 - Jan 2005

  Hyderabad Area, India Manage offshore delivery team in implementing Siebel CRM solution for Gateway computers



FocusFrame

• IT Services and IT Consulting
• 1 - 100 Employee

• CRM / Siebel Delivery Manager

  • Aug 2001 - Apr 2003

  San Jose, CA Help clients implement Siebel solutions by improving the quality and expediting the go to market timelines by adopting the QA automation framework using Mercury / Hp tools.



PwC Acceleration Centers

• Professional Services
• 700 & Above Employee

• CRM Consultant

  • Apr 2000 - Aug 2001

  San Jose, CA Provide expert services to PWC clients in implementing Siebel CRM product.