Director - Digital Marketing, Strategy, & Analytics

• Jul 2018 - Present

 Responsible for Digital Marketing & Analytics Projects' Strategy, Execution, Monitoring, and Optimization for Premium Canadian clientele e.g. Methanex, Palladio Jewellers, Vitasave, SeaFirst Insurance, Yukon College, Destination BC, UBC, Palladio, BermanFalk, PCI Real Estate, Helpforme, APK, John Howard Society, Sum Products, Profitek, etc.  Building and delivering complex campaigns across digital channels while leading social strategy, brand development, conversion, proposition and retention work.  Management of all clients’ digital activity, including online campaigns, social media, CMS management, website optimization and content, Management of internal and external execution teams across email campaigns, digital production, content publishing, data analytics Show less

Digital Senior Advisor - Inclusion Marketing

• Mar 2020 - Present

At AndHumanity, this is not just a job for us, it is all about elevating the voices of the under-represented. So we focus on "People" rather than "Tasks", and we do it via their personal lens which defines them; so here is My Lens : Thinker, Learner, and Doer. Strategized digital outreach programs for 23 different countries. Passionate for Data, Performance, and Efficiency, but not at the cost of human empathy. Continuously evolving on all fronts, and on the quest for ultimate truth beyond this life & form. Favorite Quote: “In God we trust; all others must bring data.” Show less

Director - Digital Performance Marketing & Customer Acquisition

• May 2016 - May 2018

 Responsible for Digital growth of Flagship Product/Services in India, and Managing 9 digital launches in 3 continents i.e. South East Asia (Singapore, Malaysia, Indonesia, and Vietnam), Latin America (Peru, Columbia, Chile) and Europe.  Set overall business strategy, Budgets & revenue targets for the Digital Marketing unit and achieving the same on consistent basis. Drive Top line as well as Bottom line growth for organization by making Digital marketing a core competency.  Managing large cross-functional teams including Internet Marketing Professionals, Content Writers, Social Media Marketers, Software Engineers, DB specialists, Sales Advisors, E-commerce specialists, Design experts.  Maximizing ROI for the company using advanced techniques in Conversion Optimization and visitor conversions.  Exploring and implementing new technologies and methodologies for all online sales channels (SEO, Paid Search, Display, App marketing, Affiliate & Alliances, Email and Social Media) for better ROI and more transactions.  Responsible for operating the marketing unit within a certain cost budget and getting the attrition rates under check for the units.  Managing Key Affiliate & Alliances relationships for all the key digital campaigns.  Involved in planning, strategizing and setting processes for digital marketing department. Show less

Director of Digital Marketing & Products

• Apr 2015 - Apr 2016

 Set overall business strategy & revenue targets for the Digital Marketing unit in Canada & India, and achieving the same on consistent basis.  Managing a team of 50+ employees including Sales Staff, Internet Marketing Professionals, Software Engineers, Sales Advisors, Ecommerce specialists, UI & UX experts.  Hands-on management of Digital Media Product Marketing & Production projects of Premium clientele  Maximizing ROI for end clients using advanced techniques in Ecommerce Optimization and visitor conversions.  Exploring new online sales channels for profitable business acquisition and product/services marketing.  Responsible for operating the marketing unit within a certain cost budget and getting the attrition rates under check for the units.  Managing Key partners/Third party stores/affiliates/sales advisors relationships for the organization and its clientele.  Involved in planning, strategizing and setting processes for digital marketing department. Show less

Director - Digital Products & Digital Marketing Business Services

• Apr 2013 - Mar 2015

 Managing a large cross-functional team of employees in the digital products & digital marketing division.  Hands-on management of Digital Media Marketing & Production projects of Premium clientele e.g. Google.  Heading development and marketing of Enterprise Sales & Lead Enrichment solutions for likes of Fortune-500 clients.  Responsible for Digital Marketing Projects i.e. SEO, Paid Search, Display, Affiliate, Email and Social Media.  Building and delivering complex campaigns across digital channels whilst leading work on social strategy, brand development, conversion, proposition and retention.  Management of all clients’ digital activity, including online campaigns, social media, CMS management, website optimization and content, Management of internal and external execution teams across email campaigns, digital production, content publishing, data analytics  Managing support staff – HR, Network etc. Show less

Sr VP - Digital Products

• Jan 2010 - Mar 2013

Chief Manager - Digital Products

• Oct 2005 - Dec 2009

Program Manager - Digital Products

• Oct 2002 - Oct 2005

Managing Digital Products & Marketing department including Sales Staff, Internet Marketing Professionals, Software Engineers, Product Developers, Sales Advisors, E-commerce specialists, UI & UX experts. Controlling multiple Digital Marketing projects in the organization for Fortune 500 clients i.e. Internet/digital marketing projects (SEO, PPC and SMO), Mobile Apps Marketing, Affiliate Projects, Email Marketing Projects, Managing online e-retail stores. Responsible for operating the units within a certain cost budget and getting the attrition rates under check for the units. Exploring new sales channels for profitable business acquisition and product marketing. Involved in planning, strategizing and setting processes for the departments.  Directly acquiring and managing key clients/accounts for the units (typically where billing rate is more than $ 100K). Indirectly controlling support staff – HR, Network (involved in interviews of key profiles). Heading Sebiz Egurukul SEO School (an education venture serving as a recruitment channel also). Show less

Marketing Automation Lead

• Jul 2000 - Sep 2002

• Created and implemented leading Ad- Server simulator for Ad-optimizer Software. • Developed MIS (Management Information Systems) for Stakeholders. • Created and implemented leading Ad- Server simulator for Ad-optimizer Software. • Developed MIS (Management Information Systems) for Stakeholders.

SOFTWARE ENGINEER

• Mar 2000 - Jun 2000

Roles and Responsibilities:  Developed the GUI systems for the major international clients like Providian, Salisbury etc. Developed extensive potential user’s scenarios and situations for application test coverage. Achievements in Infosys:  Topped training batch with highest marks in theory as well as practical exams. Roles and Responsibilities:  Developed the GUI systems for the major international clients like Providian, Salisbury etc. Developed extensive potential user’s scenarios and situations for application test coverage. Achievements in Infosys:  Topped training batch with highest marks in theory as well as practical exams.