Rajiv Gupta
Sr Manager - Marketing and Sales at SHRISTI INFRASTRUCTURE DEVELOPMENT CORPORATION LTD.- Claim this Profile
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English Full professional proficiency
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Hindi -
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Bengali Elementary proficiency
Topline Score
Bio
Credentials
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SAP (R/3): Sales and Distribution Module
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Experience
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SHRISTI INFRASTRUCTURE DEVELOPMENT CORPORATION LTD.
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India
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Real Estate
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1 - 100 Employee
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Sr Manager - Marketing and Sales
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Mar 2020 - Present
• To meet and coordinate with Banks, HFC (Housing Finance Companies),and ensure business from the same• To keep in regular touch and abreast with the respective sites dynamics• To take ownership for all NRI customers and leads generated for better conversion• To update on the happenings and events scheduled and plan a Sales calendar accordingly• To keep abreast with relevant competition and their activities including price movements, construction activity and other sensitive information for the related projects• To have complete know how of all special NRI focused Housing Finance documents and procedures to enable purchase of real estate in India• To monitor sales team performance on a daily / weekly / monthly basis• To guide the MARCOM team on the various mediums to be used for an effective outreach• To liaison with various departments to get deeper product knowledge and percolate the same to the team• To ensure site upkeep by taking full ownership and enable superior levels of customer experience at sales sites.• To oversee after sales support to the customers at the project• To monitor outstanding collections data and intervene, if required• To keep track of deals with Partners for payment of incentives• To participate in conceptualization & launch of sales initiatives to maximize bulk booking for the project• To develop the Launch Plan for new projects including creating and executing launch initiatives and post launch market support activities.• To evaluate the brand communication mix for ATL/BTL promotional activities in line with product strategy• To work closely with the Agency on the copy/ content and creative for advertisement and promotional campaigns• To develop various post-sale marketing initiatives (viz. welcome kit, letter etc.) and all promotional material including at exhibitions, etc• To liaison and work closely for various promotional offers for channel partners
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Ruchi Realty Holdings Ltd.
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Real Estate
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1 - 100 Employee
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Manager Marketing and Sales
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Dec 2013 - Mar 2020
• To create a strong and motivated Channel network who will consistently contribute to sales• Identify recruit and on board new channel partner • Manage sales activities of partners to generate revenues• Co Ordinate with partners to create and execute business plan to meet sales goals.• Analyse market trends and accordingly develop sales plans to increase brand awareness• Evaluate partner sales performance and recommend improvements.• Educate partners about product portfolio and services offered.• Address partner related issues, sales conflicts in a timely manner• Manage sales pipeline, forecast monthly sales and identify new business opportunities.• Develop positive working relationship with partners to build business.• Stay current with latest developments in marketplace and competitor activities.• Communicate up to date information about new products and enhancement to partners.• Develop process improvements to optimise partner management activities.• Work with partners to develop sale proposals, quotations and pricings.• Deliver customer presentation and attend sales meetings and partner conferences.• Assist in partner marketing activities such as tradeshows, campaigns and other promotional activities.
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Asst Manager-Marketing
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May 2011 - Oct 2013
• Ascertaining lead generation through calls and reference follow up, taking initiatives towards searching & reaching potential customers for project promotion• Building & fostering relationship with existing & new customers along with ensuring prompt responsiveness on sales enquires so as to maximize sales conversions• Collaborating with other verticals like Sales Admin., Engineering, and Legal on customer queries and supervising after sales support to the customers at the project• Coordinating with partners (Brokers/Property consultants) to ensure market penetration in the reigns, managing after sales support to the customers at the project and monitoring outstanding collections data and intervene, if required• Safeguarding accurate and timely maintenance of data related to the projects sales and existing / potential customers• Supervising outstanding collections data & intervene when required, ascertaining effective implementation of marketing initiatives to drive sales, coordinating with centralized design team for all communication (brochures, mailers, pictures) and tracking deals with partners for payment of incentives• Contributing towards conceptualization & launch of sales initiatives to maximize bulk booking, outlining the launch plan for new projects including creating & executing launch initiatives and post launch market support activities• Consistently visiting the market to understand changes in the market, competitive moves, experience consumer interactions, identifying opportunities • Monitoring actual spends, ensuring costs are within the overall budget allocated, developing various post-sale marketing initiatives (welcome kit, letter and so on) and all promotional material including at exhibitions• Leading a team effectively by coaching, mentoring, provide periodic feedback and exposure to enhance learning
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Team Leader – Marketing
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Jan 2005 - May 2011
• Managed, coordinated & accomplished sales targets, interacted & offered services to the customers along with executed target plans and conducted effectual team speeches & brain storming sessions• Spearheaded routine operations & sales, implemented pre/post sales planning along with performed project & market survey and acted as liaison officer between the promoter & the customers• Led sales, marketing planning & co-ordination with developers, managed media planning, advertising and executed market surveys for new projects• Fostered relationships with investors to provide updates about the real estate market along with offered suitable investment opportunities• Managing inquiries generated through internet, exhibitions, road shows, SMS campaigns, press advertisements, hoardings of projects along with imparted trainings to new recruits on real estate products, investments & sales strategies• Maintained track of the Level of out standings & collected payments, conducted analysis on nature of customer complaints, resolved the same, coordinated with handover of unit to customers • Co-ordination with the developer for handover of units to customers.
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Education
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NIS Sparta
PGDCM(B), Communication and Marketing -
1999 - 2002
University of Calcutta
B Com (Hons), Accounting and Business/Management
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