Rajiv Makoona
Ads Operation Specialist at Jabmo- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Credentials
-
Mobile Marketing Foundations
LinkedInJul, 2020- Nov, 2024 -
Account-Based Marketing Foundations
LinkedInApr, 2020- Nov, 2024 -
Google Analytics for Beginner
Google Analytics AcademyJun, 2022- Nov, 2024 -
Waze Ads Fundamentals
Waze Ads AcademyNov, 2022- Nov, 2024
Experience
-
Jabmo, an Expandi Brand
-
United Kingdom
-
Software Development
-
1 - 100 Employee
-
Ads Operation Specialist
-
Jun 2021 - Present
Campaign set up across multiple platforms such as: Xandr AppNexus, Meta, LinkedIn, Microsoft Advertising.• Proactive monitoring and optimization of campaigns launched on omnichannel Marketing platforms.• Monitor traffics and conversions through Google Analytics and Xander platforms.• Developed and executed marketing programs to increase company exposure, customer traffic and sales.• Assessed campaign spending to maximize Return On Investment(ROI).• Prepare performance report, analysis and presentations for weekly reviews with the OperationDirector, MoM's and CSMs.• Offer recommendations for campaigns performance improvement and new targeting strategies to control costs.• Help the Ads operation team in Target account selection, Budget and bid, Segmentation, Bannercontent filters and blacklists and inventories.• Research on new Marketing platforms, strategies and documentation of the process on confluence.• Worked aligned with the Director of Operations and Engineering team for the implementation of new marketing channels. (Ex: Facebook, LinkedIn and Microsoft)• Updating data on Salesforce out with contract details and changes. Show less
-
-
Ads Operation Technician
-
Oct 2019 - Jun 2021
• Proactively managed Client ad programs, helped in Target Account selection, sourcing of IPs andSegmentation.• Integration of IPs data through segmentation on by Xander Appnexus API tool.• Monitored the progress of segments installations to ensure that they are successful.• Worked aligned with the IT team to understand and resolve customer technical problems.• Performed tests on new features of the company's data platform deployed, bugs identificationsand escalation of issues to the product team.• Used internal proprietary account-based targeting technology and third-party tools to programad campaigns, perform QA and ensure all ad units are built to specs.• Build up reports on desired target accounts of clients, analysis and recommendations.• Work directly with the customer success and product teams to build scalable processes and product.• Bring insights, ideas and experience to improve support documentation. Show less
-
-
-
Linkeo
-
France
-
Technology, Information and Internet
-
300 - 400 Employee
-
Digital Marketing Specialist
-
Jul 2019 - Oct 2019
• Google ads campaigns setup as per clients requirements and digital marketing plan. • Search Engine Optimization (SEO) for diverse clients and projects. • Monitored Google campaigns performance on weekly basis. • Launched and optimized of several campaigns per months. • Provided support and assistance to customers implementing their digital marketing strategies. • Assisted international clients through emails or by phone calls. • Provided Ads performance reports to customers. • Social Media Marketing- created and monitored ads performance for Meta Ads. • Provided support and assistance to Web Consultant teams, answering questions and resolved issues relating campaigns. Show less
-
-
-
Metal Sheets Industries - Member Of Lam Po Tang Group Of Companies
-
La Tour Koenig, Pointe Aux Sables, Mauritius
-
Marketing Officer
-
Mar 2019 - Jun 2019
• Researched and analysed market trends, competitor offerings, demographics and other information that affects marketing strategies. • Identify areas for improvement in branding, advertising and promotional activities. • Monitored marketing and sales performance. • Implemented marketing strategies as instructed by the directors. • Coordinated with the sales team on reports, data, info collection, clients and marketing materials. Presentation of data to the directors on weekly basis. • Evaluated marketing materials on a regular basis. • Visited clients and presented products on regular basis. • Acquired new clients through cold calling, emailing, site visits and also maintained a good relationship with existing clients. • Build up new and updated customer database. Show less
-
-
-
Global Primex Limited
-
Mauritius
-
Financial Services
-
1 - 100 Employee
-
Customer Service Representative
-
Jan 2019 - Mar 2019
• Assisted international customers to create their Vload account by email /phone. • Managed and resolved customer complaints. • Identified and escalated issues to supervisor and KYC department. • Verified customer credit/ debit card number and CVV. • Monitored suspicious transactions on Vload backend and Payment Gateway system. • Informed and escalated suspicious transactions to the concern departments. • Maintained customer database and followed up with customers. • Documented all call information according to standard operating procedures. Show less
-
-
-
ProContact Ltd
-
Mauritius
-
Outsourcing/Offshoring
-
1 - 100 Employee
-
Customer Service & Technical Support Representative for Parrot - Drones
-
Jul 2017 - Sep 2018
• Provided products details and answering to customers' queries. • Explained technical information of the product to customers. • Obtained customer information such as name, address, country and keep a record on Salesforce. • Assisted phone calls from potential customers who have been solicited through advertisements. • Maintained operations by following policies and procedures; reporting needed changes. • Resolved product or service problems by clarifying the customer's complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem; expediting correction or adjustment; following up to ensure resolution. • Cross selling of drones equipment's to customers. Show less
-
-
-
Microsoft
-
United States
-
Software Development
-
700 & Above Employee
-
Marketing Intern
-
Jun 2016 - Jul 2016
• Performed market analysis and research of the tourism industry. • Prepared promotional presentations. • Pitched presentation of product to potential customers. • Carried out marketing budget plan. • Helped in organizing marketing events. • Performed market analysis and research of the tourism industry. • Prepared promotional presentations. • Pitched presentation of product to potential customers. • Carried out marketing budget plan. • Helped in organizing marketing events.
-
-
-
Worldwide Sea & Air (Import & Export) Ltd
-
Port Louis, Mauritius
-
Trainee Customer Service officer
-
Jun 2015 - Aug 2015
• Identified and assess customers' needs to achieve satisfaction. • Helped in organizing marketing events. • Kept records of customer interactions, processed customer accounts and file documents. • Resolved customer complaints via phone and email. • Advised on company information. • Guaranteed positive customer experiences by efficiently resolving customer concerns and complaints. • Identified and assess customers' needs to achieve satisfaction. • Helped in organizing marketing events. • Kept records of customer interactions, processed customer accounts and file documents. • Resolved customer complaints via phone and email. • Advised on company information. • Guaranteed positive customer experiences by efficiently resolving customer concerns and complaints.
-
-
Education
-
2022 -
MANCOSA
Postgraduate Degree, Business Administration and Management, General -
2014 - 2017
University of Mauritius
Bachelor's degree, Marketing/Marketing Management, General -
2019 - 2019
knowledgeplus Training Center Ltd
MQA Certified, Graphic Design -
2019 - 2019
knowledgeplus Training Center Ltd
MQA - Certified, Web Technology
Community
