Experience

Elesa+Ganter India

• India
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Marketing and Customer Experience

  • Apr 2023 - Present

  • SPOC for ERP upgrade and implementation including change/stakeholder management • Spearheading process automation and optimisation through designing ERP architectural framework • Responsible for improving end-to-end customer experience • Developing and implementing integrated brand marketing strategies including trade shows, social media, paid online media and e-commerce platform

• Product Marketing Specialist

  • Apr 2021 - Mar 2023

  • Restructured Digital Marketing Strategy for LinkedIn, Google; resulting in 96% YoY increase in engagement metrics on Google and 5x YoY increase in followers on LinkedIn. • Developed PowerApps for critical CRM processes; resulting in real-time information flow to concerned team members for immediate action • Spearheaded ERP upgradation from Microsoft Dynamics NAV to Business Central through collaboration with various departments for identifying areas of improvement, streamlining… Show more • Restructured Digital Marketing Strategy for LinkedIn, Google; resulting in 96% YoY increase in engagement metrics on Google and 5x YoY increase in followers on LinkedIn. • Developed PowerApps for critical CRM processes; resulting in real-time information flow to concerned team members for immediate action • Spearheaded ERP upgradation from Microsoft Dynamics NAV to Business Central through collaboration with various departments for identifying areas of improvement, streamlining operations, and better inter-department communication. • Revamped Website for content relevancy and visitor engagementl resulting in 160% YoY increase in website visitors and 55% increase in conversions. • Spearheaded organization's participation in Industrial Trade Shows and Exhibition, reduced costs and conceptualized custom booth designs; reducing costs by 18% • Accelerated in-house exhibitions at customer offices to increase market presence and foothold • Streamlined Marketing Processes by standardizing reporting, planning marketing calendar and consolidating vendors; resulting in 150 hour save annually for marketing efforts



Ultratech Services Pvt. Ltd.

• Manager - Operations and Strategy

  • Aug 2016 - Apr 2021

  • Established green-field national sales and marketing operations through extensive data-driven processes including revenue generation channels • Onboarded a team of 7 associates along with back-office operations; standardised processes to streamline sales and pipeline reporting, client invoicing, expense and revenue reconciliation leading to decrease in operating cost and increase in profits • Presented and Negotiated business leveraging compelling dashboards and real-time KPI’s with top… Show more • Established green-field national sales and marketing operations through extensive data-driven processes including revenue generation channels • Onboarded a team of 7 associates along with back-office operations; standardised processes to streamline sales and pipeline reporting, client invoicing, expense and revenue reconciliation leading to decrease in operating cost and increase in profits • Presented and Negotiated business leveraging compelling dashboards and real-time KPI’s with top management in Steel, Marine, Engineering Clients, successfully acquiring 105 new customers • Launched go-to digital and print marketing strategy for 50,000 SKU, significantly reduced customer acquisition and retention cost and streamlined back-end processes; resulting in decrease in customer acquisition costs and increase in revenue Show less • Established green-field national sales and marketing operations through extensive data-driven processes including revenue generation channels • Onboarded a team of 7 associates along with back-office operations; standardised processes to streamline sales and pipeline reporting, client invoicing, expense and revenue reconciliation leading to decrease in operating cost and increase in profits • Presented and Negotiated business leveraging compelling dashboards and real-time KPI’s with top… Show more • Established green-field national sales and marketing operations through extensive data-driven processes including revenue generation channels • Onboarded a team of 7 associates along with back-office operations; standardised processes to streamline sales and pipeline reporting, client invoicing, expense and revenue reconciliation leading to decrease in operating cost and increase in profits • Presented and Negotiated business leveraging compelling dashboards and real-time KPI’s with top management in Steel, Marine, Engineering Clients, successfully acquiring 105 new customers • Launched go-to digital and print marketing strategy for 50,000 SKU, significantly reduced customer acquisition and retention cost and streamlined back-end processes; resulting in decrease in customer acquisition costs and increase in revenue Show less



Dentsu Aegis Network Asia Pacific

• Planning Associate

  • May 2016 - Jul 2016

  • Assisted in Branding Strategies, Marketing campaigns for Automotive and Consumer Durable brands generating revenues worth USD 1.1M • Implemented Market and Brand research projects on Consumer Durables, reducing marketing expenditures by 6% and increasing product outreach • Assisted in Branding Strategies, Marketing campaigns for Automotive and Consumer Durable brands generating revenues worth USD 1.1M • Implemented Market and Brand research projects on Consumer Durables, reducing marketing expenditures by 6% and increasing product outreach



ELESA SPA

• Manufacturing
• 1 - 100 Employee

• Marketing Consultant

  • Dec 2015 - Jan 2016

  • Restructured Marketing Strategy by introducing new policies for Press Releases, News articles; resulting in 200 hour-save and improving customer engagement matrix • Revamped the go-to digital market strategy for social media platforms and debugged the new company website for improved customer’s digital experience • Restructured Marketing Strategy by introducing new policies for Press Releases, News articles; resulting in 200 hour-save and improving customer engagement matrix • Revamped the go-to digital market strategy for social media platforms and debugged the new company website for improved customer’s digital experience



Otto Ganter GmbH & Co. KG

• Germany
• Machinery Manufacturing
• 1 - 100 Employee

• Marketing Consultant

  • Oct 2015 - Nov 2015

  • Published Products Catalogue with 8K SKU’s, integrated new software; reducing publishing time by 50% • Revamped the go-to digital market strategy for social media platforms and debugged the new company website for improved customer’s digital experience • Published Products Catalogue with 8K SKU’s, integrated new software; reducing publishing time by 50% • Revamped the go-to digital market strategy for social media platforms and debugged the new company website for improved customer’s digital experience



PLAY WALES / CHWARAE CYMRU

• Non-profit Organization Management
• 1 - 100 Employee

• Digital Marketing Consultant

  • Jul 2015 - Aug 2015

  • Conceptualised digital marketing strategy to increase awareness and projected donations by 25% • Visualised digital campaigns including social media strategy under budgetary constraints • Conceptualised digital marketing strategy to increase awareness and projected donations by 25% • Visualised digital campaigns including social media strategy under budgetary constraints



Action on Smoking and Health (ASH) Wales Cymru

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Business Consultant

  • May 2015 - Jun 2015

  • Conceptualised digital marketing strategy to increase awareness and projected donations by 25% • Visualised digital campaigns including social media strategy under budgetary constraints • Conceptualised digital marketing strategy to increase awareness and projected donations by 25% • Visualised digital campaigns including social media strategy under budgetary constraints


Vodafone India
• Marketing Intern

  • May 2012 - Jun 2012