Experience

CMJ Breweries Pvt.Ltd

• Food & Beverages
• 1 - 100 Employee

• Deputy General Manager, North East India

  • Jul 2014 - Present

  Identified and penetrated new market in Mizoram for Beer in 2015-16, which was considered a ‘Dry State’ for over 18 years Achieved over 80% augmentation in growth of primary sales in current year for CMJ brands in Mizoram Infiltrated Assam markets for Beer brands of CMJ, post amendment in the excise policy in 2017-18 for the neighboring state Took measures for promoting the brands such as Magpie (strong 650 & 500 ml beer) and Savage (strong 650 & 500 ml beer); received decent response from the consumers in Assam



Jagatjit Industries Ltd

• India
• Food and Beverage Services
• 200 - 300 Employee

• Deputy General Manager, North East India

  • Apr 2012 - Jul 2014

  1. Launched several new brands such as Iice Vodka & King Henry Scotch Whisky 2. Drove efforts in making Iice Vodka, the brand leader in its segment in Meghalaya 1. Launched several new brands such as Iice Vodka & King Henry Scotch Whisky 2. Drove efforts in making Iice Vodka, the brand leader in its segment in Meghalaya



Devans Modern Breweries Ltd

• India
• Food and Beverage Services
• 1 - 100 Employee

• Regional Sales Manager, North East India

  • Mar 2007 - Apr 2012

  1. Achieved approximately 10,000 cases sale in Tripura in 2007-08 2. Dealt with all major Distributors, Retail outlets and Institutions including Club, Bar, Hotel 3. Drove sale of 2.35 Lakhs cases in North-East in the year 2007-08 4. Successfully launched Godfather beer (bottle/can) in Tripura, Meghalaya & Assam 5. Enhanced the volume by 12000 cases in 2007-08 in Assam & Meghalaya 6. States Managed: Assam, Meghalaya, Arunachal and Tripura 1. Achieved approximately 10,000 cases sale in Tripura in 2007-08 2. Dealt with all major Distributors, Retail outlets and Institutions including Club, Bar, Hotel 3. Drove sale of 2.35 Lakhs cases in North-East in the year 2007-08 4. Successfully launched Godfather beer (bottle/can) in Tripura, Meghalaya & Assam 5. Enhanced the volume by 12000 cases in 2007-08 in Assam & Meghalaya 6. States Managed: Assam, Meghalaya, Arunachal and Tripura



United Breweries Ltd.

• India
• Food and Beverage Services
• 700 & Above Employee

• Branch Sales Manager, North East India

  • Apr 2005 - Mar 2007

  1.Drove rigorous efforts in forming Kingfisher Lager Beer as the no.1 mild beer in Assam in 2006- 07 while increasing market share by 2% 2. Led the sale of 4.26 Lakhs cases in North-Eastern Region for 2006-07 3. Acquired over 1.00 Lakh sales in April 2006 in Assam 4. Received breakthrough orders for Kingfisher Lager Beer in Assam, 15000 cases sold in Apr’06 5. States Managed: Arunachal, Assam, Meghalaya and Tripura 1.Drove rigorous efforts in forming Kingfisher Lager Beer as the no.1 mild beer in Assam in 2006- 07 while increasing market share by 2% 2. Led the sale of 4.26 Lakhs cases in North-Eastern Region for 2006-07 3. Acquired over 1.00 Lakh sales in April 2006 in Assam 4. Received breakthrough orders for Kingfisher Lager Beer in Assam, 15000 cases sold in Apr’06 5. States Managed: Arunachal, Assam, Meghalaya and Tripura



Milennium Alcobev Ltd.

• Area Sales Manager, North East India

  • Jan 1999 - Apr 2005

  Successfully sold 2.38 Lakhs cases in 2004-05 Augmented the market share by 4% in 2003-04 Took measures for making Kalyani Black Label Beer, the second largest selling beer brand in Assam Drove rigorous efforts in launching Sandpiper Lager and Zingaro strong beer in Assam, Meghalaya States Managed: Assam, Meghalaya, Tripura and Arunachal Successfully sold 2.38 Lakhs cases in 2004-05 Augmented the market share by 4% in 2003-04 Took measures for making Kalyani Black Label Beer, the second largest selling beer brand in Assam Drove rigorous efforts in launching Sandpiper Lager and Zingaro strong beer in Assam, Meghalaya States Managed: Assam, Meghalaya, Tripura and Arunachal



SHAW WALLACE LIMITED

• Australia
• Manufacturing
• 1 - 100 Employee

• Regional Sales Executive

  • Feb 1995 - Jan 1999

  Successfully launched:o Haywards 5000 Beer in various states i.e. Assam, Meghalaya, Arunachal Pradesh & Tripura which became the second best Beer Selling Brand in Meghalaya & Assam o Royal Challenge Can Beer in Assam and Meghalaya in 1998-99 and 14000 cases in March 1997 in Assam Led the sale of 1.75 Lakhs cases in 1998-99 in North-East Region. Accomplished 45000 cases sale for 1997-98 in Arunachal Pradesh for Haywards 5000 Beer Bagged a silver memento for excellence in sales during 1996-97 Effectively increased market share by 5% Successfully launched various products such as Haywards 5000, Royal Challenge Beer in Assam, Meghalaya & Tripura Steered efforts in establishing Haywards 5000 Beer, the second highest selling brand in Meghalaya, Assam ( Guwahati and Lower Assam)



HERBERTSONS LIMITED

• India
• Food and Beverage Manufacturing

• Senior Sales Executive

  • Jun 1988 - Jan 1995

  Acquired 30% growth for Bagpiper for consecutively 2 years, 1991 & 1992 Successfully launched Bagpiper Gold Whisky, Royal Treasure White Rum in the year 1993 Recognized as 2nd Best Salesman in Eastern India in the year 1991 Acquired 30% growth for Bagpiper for consecutively 2 years, 1991 & 1992 Successfully launched Bagpiper Gold Whisky, Royal Treasure White Rum in the year 1993 Recognized as 2nd Best Salesman in Eastern India in the year 1991