Experience

7E Wellness

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Business Head

  • Oct 2021 - Present

  India I leveraged my long experience in coordinating with Marketing and Sales teams as well as key agency media partners to gather information towards analysing efficacy and Return on Investment (ROI). Collaborated with Business Partners & Stakeholders in the development of short & long-term strategic plans including annual business plans, media, promotion and innovation pipeline strategy with P&L and budget responsibility. In charge of launching, implementing and overseeing new virtual projects… Show more I leveraged my long experience in coordinating with Marketing and Sales teams as well as key agency media partners to gather information towards analysing efficacy and Return on Investment (ROI). Collaborated with Business Partners & Stakeholders in the development of short & long-term strategic plans including annual business plans, media, promotion and innovation pipeline strategy with P&L and budget responsibility. In charge of launching, implementing and overseeing new virtual projects including website upgrades, membership portals and marketing initiatives. A few highlights I can enumerate here were: ✔️ Instrumental in starting this brand and company from scratch right from social media marketing, to social commerce - DIY/D2C and other online platforms ✔️ Pivotal role in generating brand awareness, implementing online marketing strategies, and generating higher traffic numbers. ✔️ Significant role in interacting with the marketing team to discuss digital marketing strategies. ✔️ Designed and implemented online marketing strategies across all digital platforms; contributed managing the company’s social media platform and web advertising. ✔️ Identified the latest trends and technology within the industry; analysed site traffic including click navigation, shopping patterns, and purchase conversion while assessed the online user experience and developing strategies to increase Conversions. Show less



Brand concepts Ltd

• India
• Retail
• 100 - 200 Employee

• Business Head

  • May 2015 - Sep 2021

  Indore, Madhya Pradesh, India Acknowledged as highly focused & committed manager, I employ a collaborative management style that in turn motivates teams towards successful execution of shared objectives. Reliable & methodical, I am able to utilise strong interpersonal skills to communicate at all levels, engender trust amongst colleagues and negotiate with clients, suppliers and internal stakeholders alike. I was accountable for establishing systems and processes for success of retail model; ensured proper brand… Show more Acknowledged as highly focused & committed manager, I employ a collaborative management style that in turn motivates teams towards successful execution of shared objectives. Reliable & methodical, I am able to utilise strong interpersonal skills to communicate at all levels, engender trust amongst colleagues and negotiate with clients, suppliers and internal stakeholders alike. I was accountable for establishing systems and processes for success of retail model; ensured proper brand salience and brand communication in each store. Developed a new advertising campaign which enhanced brand image, communicated noticeable product benefit and augmented sales in the test market. Some of major accomplishments were: ✔️Spearheaded business operations covering overall offline retail (27 EBO’s,150+ LFS and 12 Distributors and Master Distributors) with team of 4 regional managers, 2 operations Manager and 1 marketing manager ✔️Benchmarked target by contributing 50% of the turnover of the organization; attained store targets and store roll out plans without hampering the operations ✔️Stellar role in establishing Tommy Hilfiger small leather goods as No.1 brand in modern retail and travel gear as No. 3 brand in Shoppers stop ✔️Successfully converted Lifestyle’s business from SOR to OR ✔️Drove new initiative with partners for additional source of income while established robust distribution network ✔️Launched an innovative promotion campaign using in-store sampling and coupon distribution to target consumers prior to purchase that helped in expanding user base ✔️Formulated the retail entry strategy for the company; developed design & project specifications for retail stores ✔️Instrumental in ascertaining the commercial feasibility of stores, starting the store as per brand and corporate guidelines and periodically reviewing the financial viability and operations of each EBO. Show less



Continental Earthmovers

• India
• Machinery Manufacturing
• 1 - 100 Employee

• Chief Executive Officer & Managing Partner

  • Mar 2012 - Mar 2015

  Dehradun, Uttarakhand, India Having an excellent work ethic and keen business acumen to analyze key business levers to set-up effective business models, identify & tap opportunities, manage budgets, and deliver growth. I participated in weekly sales meetings, monitored inventory on-hand & sell through, met monthly & annual financial goals, generated newness, highlighted & chased product based on historical business performance. Strategically restructured sales and marketing operations to optimize performance with a… Show more Having an excellent work ethic and keen business acumen to analyze key business levers to set-up effective business models, identify & tap opportunities, manage budgets, and deliver growth. I participated in weekly sales meetings, monitored inventory on-hand & sell through, met monthly & annual financial goals, generated newness, highlighted & chased product based on historical business performance. Strategically restructured sales and marketing operations to optimize performance with a resultant increase in business. Drove business operation & annual revenue through strategic planning, staffing & sales training. Some of the highlights were: ✔️Significant role in setting up the entire infrastructure for running the organization ✔️Pivotal role in acquiring 25% market share improvement in the 1st year of operation ✔️Conducted cross-functional meetings to review product selling delivery issues & potential liabilities ✔️Suggested solutions to ensure timely & consistent flow of merchandise to assure achievement of agreed-to volume, market share and profit objectives ✔️Consistently worked towards improvisation of Heavy Line machines of JCB while ensuring profitability by Mar’15 Show less



Brand Concepts Pvt Ltd

• Category Head

  • Jan 2010 - Mar 2012

  Mumbai, Maharashtra, India


Web 18 Software Services Ltd
• Financial Services
• 1 - 100 Employee
• Manager - Sales

  • Sep 2008 - Mar 2010

Trent Limited
• Software Development
• 1 - 100 Employee
• Assistant Manager

  • Jul 2008 - Sep 2008


Titan Company Limited

• India
• Retail
• 700 & Above Employee

• Senior Sales Officer

  • Aug 2005 - Jun 2008

  Mumbai



Maersk Logistics

• India
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Trainee

  • 2004 - 2004

  Pune