Rajendra Shetty

Head of Sales at Zeroharm Sciences
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Contact Information
us****@****om
(386) 825-5501
Location
IN
Languages
  • English -
  • Hindi -
  • Marathi -
  • Kannada -
  • Tulu -
  • Gujarati Limited working proficiency

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Jatin Sanghadia

Shetty as we would dearly call him back in our early days at Abbott Nutrition; he was a solid team man and someone always eager to do more. His sound background of sales operations and steep learning curve in Abbott Nutrition makes him a reliable performer. He has a strong action bias and works diligently towards his commitments.

Satyendra Pushker

Rajendra is thorough professional with immaculate ability to manage a team by addressing, understanding and resolving the concern of his team members in a mutually beneficial manner to both company and individual. His team handling and collaboration with stakeholders are testimonials to his people skills. I wish him all the success in life !!!

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Experience

    • India
    • Alternative Medicine
    • 1 - 100 Employee
    • Head of Sales
      • Mar 2021 - Present

    • Zonal Sales Head
      • Mar 2018 - Mar 2021

      Responsible for setting up West & South India Business- West1 ( Building distribution network for key geographies like Maharashtra, Goa, AP and Telangana) which is among the highest contributor towards PAN-INDIA operation and fastest growing territories among all zones.  Developing Sales channels and operational procedures.  Responsible for leading Sales Operations for the Region (West-1) towards Revenue Market Share growth.  Strengthening the Distribution network ensuring expansion of retail & distribution channel.  Empowerment & people development initiatives to drive manpower resources to optimum productivity.  Inter-functional coordination and developing SOP’s/training module for sales personnel’s at various level (EFC’s to ASM’s- Travel policy, SD and DB appointment policy, Basic selling skills etc)  Implementation of business plans for accomplishing sales targets; engaged in channel motivation, learning and development activities for business growth  Focus on Forecast based sales projection and review of the same at sku level/channel partner level to ensure business development based on the needs of customer to meet the targets and increase the profit  Business ownership & Customer focus coupled with high service delivery standards to build high ROI for channel partners. Show less

    • Zonal Sales Head
      • Aug 2013 - Mar 2018

      - Managing, leading, developing and maintaining a co-operative, motivated and successful AMIRA zonal Sales Force. - Growth of AMIRA business in the region; Increasing regional revenues, profitability, distribution infrastructure, market & outlet expansion and customer base. - Develop and execute zonal sales strategies in terms of Volume & Value growth, ASP, RDSs, Territory & Customer Mapping, Secondary Sales force; to maximize revenues & profitability. - Establish, maintain and develop an effective business relationship with the Distributors, RDSs and Key Accounts in General Trade. - Managing co-ordination of cross-functional work groups and resolving people issues without adverse fall out and escalating issues where necessary. - Monitor and Control Cost of various expenses pertaining to Zonal Operations - Promoting business effectiveness and efficiency while striving for flexibility, and integration with technology. - Ensuring timely submission of complete, accurate and reliable reports / information from all levels in the region. - Ensuring compliance of all guidelines in force from time to time, at all the levels in the region.  Direct reportee's include RSM/ASM’s/ASE’s of GT sector, Depot Manager. Dotted line reports include Regional Marketing manager. Direct Reporting to Head- India Retail Business. Show less

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Area Sales Manager ( HYDERABAD)
      • Dec 2011 - Aug 2013

      Area Sales Manager (Trade Div) Engaged in the development & business generation of retail channels Identified new & potential business on the basis of growth, prospects & population and started off a robust distribution channel Developed and implemented account management plan, including sales management and used customer relationship management tools to ensure focus on sales & development of new business Supervised and mentored the back-end and front-end manpower; ensured effective individual productivity and high team motivation as well as dynamics For EMT outlets, created new distribution infrastructure and build the business on a prototype basis which subsequently became national project basis its focused approach and growth prospects in EMT channel. Establishing Standards & Processes of distribution; develop Channel relationship & bond.Achievements as AREA SALES MANAGER Won the Highest Prestigious Award “General Manager Award” in ASM/RSM category (Trade Division) in Apr 2013 at Regional office-Singapore. Won “Honda Brio Car ” as Best Employee of the Year 2012 for outstanding performance and Growth. Won Value Awards – 3 times in 2012-13 (Monthly Award) Show less

    • Regional Customer Marketing Manager(West & North)
      • Oct 2010 - Nov 2011

       Designing Channel Program & Activation – Right from Designing stage of various channel programs(Short term program- monthly to quarterly and long term program- yearly basis) to the closure stage ( Ensuring success of the Program basis ROI module - for 2 regions West and North) Brand Activation – Planning and executing Regional Brand Activations in both Traditional and Modern Trade People Management - Support the sales team (ASM and TSE’s) with timely tactical interventions basis the business requirements.  Field Developmental Activities – Conduct trainings and In store Excellence workshops for the front end teams (DBSM’s and Nutritional Advisors) External customer /Agency management- Driving in-market Excellence as far as Customer marketing activities are concerned  Support Function Activities – Co-ordinating with National Training manager to develop modules on Basic selling skills for DBSM, Nutritional Advisors/Shoppers study project etc. Show less

    • India
    • Manufacturing
    • 700 & Above Employee
    • Depot SPE
      • Jan 2010 - Oct 2010

       DEPOT SALES & PROMOTION IN-CHARGE (Jan'10- Oct'10- Gujarat state)  Handled Gujarat South as Acting ASM for 4 month (From May’10-Aug’10 ) and ensured High Value growth/Volume growth (Double Digit) as per expectation set by RSM being senior most and trusted candidate for business drive in ASM’s absence. Channel Activation & Execution – Plan Channel Key Performance Indicator. Aggressively drive KPI for depot. Diagnose problem area and influence the same  Demand Generation Activities – Micromarketing, In-shop Activity, Arc gate execution. Program Management – Responsible for anchoring program. Analysing program data & resolving issues.  NPLP (New product launch initiators) and tracking of the same for business growth. People Management: Imparting training and induction to DSR, Merchandiser and TSO. Show less

    • Territory Sales Executiive
      • Jun 2007 - Dec 2009

       Developed Retail channels and worked in different parts of West Region (Mumbai/Thane/ Gujarat North/ Gujarat South/Rajkot) Drove business and ensured sustained growth; focused on achieving /surpassing sales targets; expanded business reach and created new sales as well as leads opportunities for organisational effectiveness Managed assessment of the prevalent market situations, competitors’ strategies, and customer demands for fine tuning the business strategies in order to ensure organisational effectiveness Blue Book preparation, engaged in achieving EC, NPLP & LPM targetsACHIVEMENTS AS TSE Awarded as Best TSE at Regional Level in 08-09. Nominated for 4 Consecutive year in Best TSO/TSE cat from 2006-07 to 2009-10 and won twice in West Region. Awarded for Best HAIR & CARE Micro Marketing at Regional Level in 07-08. Won National level Contest for Edible Oil in 07-08. Show less

    • Territory Sales Officer
      • Dec 2005 - May 2007

       Handling Turnover of approximately INR 15 Cr. Annually. Territory handled – Thane and Suburb part of Mumbai. Primary Planning & Secondary Execution. Scheme Formulation & Implementation. Responsible for EC, NPLP & LPM Targets. Improve & Maintain visibility & MerchandisingACHIVEMENTS AS TSO Won Regional Level Contest for Therapie Launch 06-07. Won Regional Level Contest for Parachute Jasmine & Parachute Advance Oil in 06-07.

    • Consumer Goods
    • 1 - 100 Employee
    • Territory Sales Incharge
      • May 2004 - Dec 2005

       Achieving Sales, Distribution, Display & Productivity objectives within budget, time & policy parameters.  Selection, Training, Supervision & development of all Distributors & their Representatives working for the company.  Implementing the company's Credit Policy and ensuring outstanding & overdue are maintained within the specified norms of the company. Ensure that the schemes sanctioned are given as per the sanction and a proper record of the same is maintained.  Coverage Plans (ACPs) in place for each Town / Distributor.  Ensuring adequate stock levels and proper merchandising the same in all covered outlets. In case of ready stock working, ensure unit leaves on time, has adequate stocks across the range, POS & Display units  Identifying, activating & controlling the OTC (Over the Counter) wholesalers in the territory to maximize indirect distribution of our products.  Appointing, Training, Developing & Retaining distributors in the territory and ensuring that their contribution to our business is as per our target / plan. Negotiating, after necessary approvals, with Distributors for services and investment in stock levels and market credits.  Undertaking timely recruitment of EFFs / Distributor salesman in accordance with company policy and maintain full sanctioned strength in the territory. Inducting the new EFFs / Distributor salesman as per the listed guidelines. ACHIVEMENTS AS TSI  Won Best TSO in West region and qualified for Colombo Trip..2004-05 Show less

    • India
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Territory Sales Incharge
      • Jul 2003 - May 2004

       Responsible for managing business in Marathwada Region for Wipro Line-2 Div( Chandrika soap and Wipro Active Talc Div)  Setting Up Entire new Distribution set up for Line 2 Div for Wipro Consumer Business and Nurture them.  Apart from Secondary Volumes responsible directly for Account Management, Availability & Merchandising  Directly responsible for Customer /Consumer Promotions.  Initiating market Scheme. Achievements on the Job  Got appreciation from RM for the best Distribution set-up in West region. -Appointed 10 DB in a span of 1 month in Aurangabad District itself where in main line (Santoor Div )was having only 9 DB’s.  Got the opportunity to travel and handle other Districts (Nanded, Jalna, Parbhani and Hingoli Districts) in the process as a best performer in the region. Show less

  • CG Marketing Prv Ltd
    • Thane District, india
    • Dealer Sales Executive (DSE)
      • Mar 2000 - Jun 2003

       Handling Territory of New Mumbai.(Thane-Badlapur, Central Belt)  Secondary and merchandising Execution  Ensure Top Class Visibility for P&G products through a team of merchandisers  Handling Territory of New Mumbai.(Thane-Badlapur, Central Belt)  Secondary and merchandising Execution  Ensure Top Class Visibility for P&G products through a team of merchandisers

    • Sales Representative
      • Aug 1997 - Feb 2000

       Handling Territory of Mumbai.( Sion-Byculla and Mahim-Dadar Belt)  Primary and Secondary Execution.  Ensure availability of MSPL products (Topaz/Laser and twin blade cat) across the GT channel and top Class Visibility for better off-takes.  Handling Territory of Mumbai.( Sion-Byculla and Mahim-Dadar Belt)  Primary and Secondary Execution.  Ensure availability of MSPL products (Topaz/Laser and twin blade cat) across the GT channel and top Class Visibility for better off-takes.

Education

  • Indian Institute of Management, Calcutta
    Advance Program for Marketing Professional, Sales, Distribution, and Marketing Operations
    2013 - 2014
  • The ICFAI University, Dehradun
    Diploma in Business Administration (D.B.A), Business Administration and Management, Sales and Marketing
    2005 - 2006
  • Parle Tilak Vidyalaya Associations Mulund College of Commerce SN Rd Mulund(W) Mumbai 400 080
    Bachelor’s Degree, Business/Commerce, General
    1991 - 1996
  • VPM High School.Mulund.Mumbai
    High School, Distinction (85.85%)
    1989 - 1991

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