Experience

Nicco Corporation Limited

• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• General Manager

  • Jan 2021 - Present

  ●Handling Projects, Institutions, EPC’s, Utility & Government, (Defense and Railway) departments; spearheading the responsibility for developing market in entire India ●Performing formulation of annual business plan, sales forecasting, budgeting, monitoring and taking corrective actions as per the requirement ●Steering the formulation and implementation of sales strategies for achievement of top line & bottom-line targets ●Developing and effectuating competitive selling programs to improve product awareness and enhance growth ●Analyzing competition through market information by coordinating with the marketing team ●Utilizing strong market knowledge of existing and potential clients and ensuring business growth opportunities aligned to company’s strategic goals; identifying opportunities, communicating with teams and strengthening relationship to increase perpetration of business ●Recommending the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas ●Providing information by preparing short-term and long-term product sales forecasts and special reports and analysis; answering questions and requests ●Determining product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders●Impacting organization profitability through strategic and tactical management decisions and business development●Directing business operations for the profit center with a view to realize pre-planning sales and revenue targets, formulating profit center budget for operational / business development activities●Effectively collaborating with distribution partners for ensuring sustainable growth and focusing on achieving / surpassing sales targets●Monitoring and assisting the Support team for effective management of escalations from clients to resolve their concerns and addressing queries from other departments Show less

• General Manager

  • Jan 2021 - Present



APAR Industries Limited

• India
• Oil and Gas
• 700 & Above Employee

• Regional Manager - East

  • Aug 2016 - Aug 2021

  • Coordinating with Design & Technical Team on Business Development of Medium Voltage Covered Conductor (MVCC) in Eastern Market • Providing technical & commercial support to front end sales, channel partners and customers on all LT, HT Power & Control Cables, Elastomeric Cables, Solar & E Beam Cables etc. • Lead activities in new or growth areas and potential markets to support the strategic plan • Setting up Team for Sales & Marketing and back office support. • Coordinating with: o PSU’s and Consultants for the approval of Elastomeric Cables o Utility, State Electricity Board and Major Industry (Tata, JSPL, Vedanta, Bhushan etc.) to arrange approval of Covered Conductor (MVCC) • Interacting with various types of customers – Steel, Cement, Power, Solar, Railway, Mines, Contractors, OEM, etc. • Executed Annual Rate Contracts with Tata Steel for Elastomeric Cables & JUSCO for Power Cables Show less



KEC International Ltd.

• India
• Construction
• 700 & Above Employee

• Sr. Manager - East

  • Jan 2014 - Jul 2016

  • Calculating Sales forecasts for newly launched products; defining financial budget and targets for new Sales Projects Training new members of the sales force • Monitoring performance of different sales personnel and comparing to the month’s objectives. • Monitoring and driving Return on Investment (ROI) of all marketing programs including the development and tracking of budgets and measuring success of various campaigns. • Working closely with channel partners to generate new business in existing accounts and in new markets such as Assam, Mizoram, Tripura and mining areas. • Cross-department coordination for organization activities like Budgeting & Controlling, ROI improvement, Market Research & analysis, New product Launches, Planning, Production, Dispatch & Collection. • Follow-up, analysis and reporting on Sales Programs Show less



Günther Spelsberg GmbH + Co. KG

• Germany
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Regional Manager - East

  • Jan 2010 - Dec 2013

  • Introduced new products of German origin (SPELSBERG) in the Indian market by analyzing trends of competitors • Evaluated market requirements, gather competitor’s product & marketing information and analyzed its effect on company’s current & future growth in terms of sales • Conducted region’s forecasting & sales tracking, involved in direct selling activities, product approvals in green field projects & consultants • Created, launched and evangelized the marketing platform that helped launch a national brand revamp • Furnished technical & commercial support to front-end sales, channel partners and customers on all low voltage power, control and automation products Show less



HPL Electric & Power Ltd

• India
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Area Sales Manager

  • Apr 2008 - Dec 2009

  • Coordinated with product managers for product approval in Utility, DISCOM, Railway, Defense etc. • Arrange seminars to increase awareness and ensure that HPL products were on the approved list • Supervision of the stock level of channel partners and assured the availability to the market • Led business planning and performance management of channel partners, including development and execution of joint sales plan, local area marketing, staff coaching, and hosting constructive meetings • Built market, increased customer base, OEM’s, panel builders, end users & dealer network Show less



Hensel Electric India Private Limited

• India
• Appliances, Electrical, and Electronics Manufacturing
• 100 - 200 Employee

• Sales Manager

  • Nov 2004 - Mar 2008

  • Organize the technical seminars for consultants, contractors and customers • Spearheaded the activities of branding, approvals, team selection & carrying out the technical discussion with customers and consultants • Preparation and submission of the weekly reports to NSM • Developing relationship with Key Industrial Organizations • Participate in Industry activities by taking an active role in Industrial Technical meetings, Trade shows and Associations. • Organize the technical seminars for consultants, contractors and customers • Spearheaded the activities of branding, approvals, team selection & carrying out the technical discussion with customers and consultants • Preparation and submission of the weekly reports to NSM • Developing relationship with Key Industrial Organizations • Participate in Industry activities by taking an active role in Industrial Technical meetings, Trade shows and Associations.



Valrack Modular Systems Private Limited

• Kolkata, West Bengal, India

• Business Manager

  • Oct 2002 - Oct 2004

  • Formulated and implemented a highly collaborative comprehensive strategy across Jharkhand, Bihar & West Bengal • Led Direct & Channel sales of Enclosures for different applications • Ensured proper credit with the distributors & end users, timely collection of C’s form & arranging E1 form • Conduct product approvals in green field projects & consultant, Team Work etc. • Formulated and implemented a highly collaborative comprehensive strategy across Jharkhand, Bihar & West Bengal • Led Direct & Channel sales of Enclosures for different applications • Ensured proper credit with the distributors & end users, timely collection of C’s form & arranging E1 form • Conduct product approvals in green field projects & consultant, Team Work etc.