Head of Digital Marketing

• Jan 2023 - Present

Digital Marketing Manager

• Feb 2022 - Mar 2023

 Offering proactive solutions to improve the performance of key metrics.  Identifying opportunities of additional revenue generation, lead creation for upselling other services provided by agency.  Quality Metrics: Ensuring that all the key merchant metrics of agency are adhered to and making sure of every order being delivered the way it's supposed to be with no margins for errors or affects the client experience adversely.  Heads and manages sales and marketing… Show more  Offering proactive solutions to improve the performance of key metrics.  Identifying opportunities of additional revenue generation, lead creation for upselling other services provided by agency.  Quality Metrics: Ensuring that all the key merchant metrics of agency are adhered to and making sure of every order being delivered the way it's supposed to be with no margins for errors or affects the client experience adversely.  Heads and manages sales and marketing department.  Creates strategies needed to accelerate the growth of the company.  Campaign Management working with sales team to help them hit their campaign goals, budgeting and scaling  Reporting analyzing and creating custom reports for clients where necessary.  Developing and maintaining a productive long term relationship with clients  Acquire a deep understanding of clients’ needs and requirements

Growth Marketing Manager

• Apr 2021 - Feb 2022

 Meeting the clients F2F, interacting, and gaining detailed knowledge about their business, identifying the key areas of improvement.  Offering proactive solutions to improve the performance of key metrics.  Identifying opportunities of additional revenue generation, lead creation for upselling other services provided by agency.  Being customer-obsessed and ensuring that the clients are happy with the services provided by agency & act as the best promoters of our brand… Show more  Meeting the clients F2F, interacting, and gaining detailed knowledge about their business, identifying the key areas of improvement.  Offering proactive solutions to improve the performance of key metrics.  Identifying opportunities of additional revenue generation, lead creation for upselling other services provided by agency.  Being customer-obsessed and ensuring that the clients are happy with the services provided by agency & act as the best promoters of our brand, brand social media handles, and other promotional activities done by the brand.  Quality Metrics: Ensuring that all the key merchant metrics of agency are adhered to and making sure of every order being delivered the way it's supposed to be with no margins for errors or affects the client experience adversely.  Heads and manages sales and marketing department.  Creates strategies needed to accelerate the growth of the company.  Campaign Management working with clients to help them hit their campaign goals, budgeting and scaling  Proactive Consultation - ensuring that clients are following the best practices and maximizing every opportunity to achieve account success on the platform.  Reporting analyzing and creating custom reports for clients where necessary.  Developing and maintaining a productive long term relationship with clients  Acquire a deep understanding of clients’ needs and requirements  Acquire an in-depth understanding of shoppers, categories and market Show less  Meeting the clients F2F, interacting, and gaining detailed knowledge about their business, identifying the key areas of improvement.  Offering proactive solutions to improve the performance of key metrics.  Identifying opportunities of additional revenue generation, lead creation for upselling other services provided by agency.  Being customer-obsessed and ensuring that the clients are happy with the services provided by agency & act as the best promoters of our brand… Show more  Meeting the clients F2F, interacting, and gaining detailed knowledge about their business, identifying the key areas of improvement.  Offering proactive solutions to improve the performance of key metrics.  Identifying opportunities of additional revenue generation, lead creation for upselling other services provided by agency.  Being customer-obsessed and ensuring that the clients are happy with the services provided by agency & act as the best promoters of our brand, brand social media handles, and other promotional activities done by the brand.  Quality Metrics: Ensuring that all the key merchant metrics of agency are adhered to and making sure of every order being delivered the way it's supposed to be with no margins for errors or affects the client experience adversely.  Heads and manages sales and marketing department.  Creates strategies needed to accelerate the growth of the company.  Campaign Management working with clients to help them hit their campaign goals, budgeting and scaling  Proactive Consultation - ensuring that clients are following the best practices and maximizing every opportunity to achieve account success on the platform.  Reporting analyzing and creating custom reports for clients where necessary.  Developing and maintaining a productive long term relationship with clients  Acquire a deep understanding of clients’ needs and requirements  Acquire an in-depth understanding of shoppers, categories and market Show less

Digital Marketing Manager

• Jun 2018 - Apr 2021

Key Result Areas:  PPC (Pay Per Click)  SEM (Search Engine Marketing)  PLA Ads  Dynamic Re-marketing  Banner Advertising  Facebook Advertising  Gmail Advertising  Prepare & setup campaign proposal on Google AdWords (PLA, Search, Display & Re-marketing)  Improve ad-group structure for better relevancy & performance  Improve KQS (Keyword Quality score) with using Ad customizer  Manage all tracking code  Increasing the Landing page relevancy with… Show more Key Result Areas:  PPC (Pay Per Click)  SEM (Search Engine Marketing)  PLA Ads  Dynamic Re-marketing  Banner Advertising  Facebook Advertising  Gmail Advertising  Prepare & setup campaign proposal on Google AdWords (PLA, Search, Display & Re-marketing)  Improve ad-group structure for better relevancy & performance  Improve KQS (Keyword Quality score) with using Ad customizer  Manage all tracking code  Increasing the Landing page relevancy with using DKI (Dynamic keyword insertion)  Positive & Negative Keywords Research & Analysis  Generate Keywords & ads performance reports  Better experience in Landing Page design & conversion Amazon PPC ads • Sponsored product ads Sponsored brand ads Sponsored display ads SEARCH ENGINE OPTIMISATION (SEO/SMO): Key Result Areas:  Website Analysis & Monitoring  Keyword Research and Implementation as per the requirement  On page and off page optimization  Social Media Marketing (Facebook, Twitter, Google+, LinkedIn)  Traffic monitoring using Google Analytics  Monitoring crawling, indexing, Back-linking and search traffic using Webmaster tools  Checking content relevancy of the website and suggesting Content writing team as per requirement.  Technical SEO/SMO Audit  Blogging, Guest Blogging & Micro Blogging  Audience Analysis & Planning  Online Reputation Management (ORM)  Developing & Implementing Marketing plan for new products/services launch.  Structural analysis of website  Keyword research & keyword performance testing  Competitors Website Analysis Achievements:  AlignBooks - have no sales, after I joined Now Daily Avg. 25+ Subscriptions online.  Increase Organic traffic 569.25% & reduction of bounce rate on website through on page work.  Increase new users 634.17% & Increase inquiries 40% Show less Key Result Areas:  PPC (Pay Per Click)  SEM (Search Engine Marketing)  PLA Ads  Dynamic Re-marketing  Banner Advertising  Facebook Advertising  Gmail Advertising  Prepare & setup campaign proposal on Google AdWords (PLA, Search, Display & Re-marketing)  Improve ad-group structure for better relevancy & performance  Improve KQS (Keyword Quality score) with using Ad customizer  Manage all tracking code  Increasing the Landing page relevancy with… Show more Key Result Areas:  PPC (Pay Per Click)  SEM (Search Engine Marketing)  PLA Ads  Dynamic Re-marketing  Banner Advertising  Facebook Advertising  Gmail Advertising  Prepare & setup campaign proposal on Google AdWords (PLA, Search, Display & Re-marketing)  Improve ad-group structure for better relevancy & performance  Improve KQS (Keyword Quality score) with using Ad customizer  Manage all tracking code  Increasing the Landing page relevancy with using DKI (Dynamic keyword insertion)  Positive & Negative Keywords Research & Analysis  Generate Keywords & ads performance reports  Better experience in Landing Page design & conversion Amazon PPC ads • Sponsored product ads Sponsored brand ads Sponsored display ads SEARCH ENGINE OPTIMISATION (SEO/SMO): Key Result Areas:  Website Analysis & Monitoring  Keyword Research and Implementation as per the requirement  On page and off page optimization  Social Media Marketing (Facebook, Twitter, Google+, LinkedIn)  Traffic monitoring using Google Analytics  Monitoring crawling, indexing, Back-linking and search traffic using Webmaster tools  Checking content relevancy of the website and suggesting Content writing team as per requirement.  Technical SEO/SMO Audit  Blogging, Guest Blogging & Micro Blogging  Audience Analysis & Planning  Online Reputation Management (ORM)  Developing & Implementing Marketing plan for new products/services launch.  Structural analysis of website  Keyword research & keyword performance testing  Competitors Website Analysis Achievements:  AlignBooks - have no sales, after I joined Now Daily Avg. 25+ Subscriptions online.  Increase Organic traffic 569.25% & reduction of bounce rate on website through on page work.  Increase new users 634.17% & Increase inquiries 40% Show less

AM Digital Marketing

• Jan 2017 - Jul 2018

Manage Google & Facebook Ads Key Result Areas:  PPC (Pay Per Click)  SEM (Search Engine Marketing)  PLA Ads  Dynamic Re-marketing  Banner Advertising  Facebook Advertising  Gmail Advertising  Prepare & setup campaign proposal on Google AdWords (PLA, Search, Display & Re-marketing)  Improve ad-group structure for better relevancy & performance  Improve KQS (Keyword Quality score) with using Ad customizer  Manage all tracking code Manage Google & Facebook Ads Key Result Areas:  PPC (Pay Per Click)  SEM (Search Engine Marketing)  PLA Ads  Dynamic Re-marketing  Banner Advertising  Facebook Advertising  Gmail Advertising  Prepare & setup campaign proposal on Google AdWords (PLA, Search, Display & Re-marketing)  Improve ad-group structure for better relevancy & performance  Improve KQS (Keyword Quality score) with using Ad customizer  Manage all tracking code

Sr.Digital Marketing Analyst

• Dec 2013 - Dec 2016

Search Engine Optimisation (SEO)- • Organic SEO for Google,Bing,Yahoo & other search engines • In-depth Competitor Analysis • Website Analysis • Keyword Research • Prepare & Analyze strategies to compete with latest Search Engine Trends. • Social Media Optimisation (SMO) • Expertise in channels like Facebook,Google+, LinkedIn, Twitter, YouTube etc Knowledge of SEO Tools: • Lucky orange • Lead forensics • Google Keyword Planner • Google… Show more Search Engine Optimisation (SEO)- • Organic SEO for Google,Bing,Yahoo & other search engines • In-depth Competitor Analysis • Website Analysis • Keyword Research • Prepare & Analyze strategies to compete with latest Search Engine Trends. • Social Media Optimisation (SMO) • Expertise in channels like Facebook,Google+, LinkedIn, Twitter, YouTube etc Knowledge of SEO Tools: • Lucky orange • Lead forensics • Google Keyword Planner • Google Analytics • Google Adwords • Google webmaster • Google Tag Manager • Google (MCC) • Bing Webmaster • Semrush • Wordpress Seo By Yoast • Linkpatrol • SEOquake Show less Search Engine Optimisation (SEO)- • Organic SEO for Google,Bing,Yahoo & other search engines • In-depth Competitor Analysis • Website Analysis • Keyword Research • Prepare & Analyze strategies to compete with latest Search Engine Trends. • Social Media Optimisation (SMO) • Expertise in channels like Facebook,Google+, LinkedIn, Twitter, YouTube etc Knowledge of SEO Tools: • Lucky orange • Lead forensics • Google Keyword Planner • Google… Show more Search Engine Optimisation (SEO)- • Organic SEO for Google,Bing,Yahoo & other search engines • In-depth Competitor Analysis • Website Analysis • Keyword Research • Prepare & Analyze strategies to compete with latest Search Engine Trends. • Social Media Optimisation (SMO) • Expertise in channels like Facebook,Google+, LinkedIn, Twitter, YouTube etc Knowledge of SEO Tools: • Lucky orange • Lead forensics • Google Keyword Planner • Google Analytics • Google Adwords • Google webmaster • Google Tag Manager • Google (MCC) • Bing Webmaster • Semrush • Wordpress Seo By Yoast • Linkpatrol • SEOquake Show less

Sr. SEO Consultant & Web Analyst

• May 2013 - Dec 2013

Search Engine Optimisation (SEO)- • Organic SEO for Google,Bing,Yahoo & other search engines • In-depth Competitor Analysis • Website Analysis • Keyword Research • Prepare & Analyze strategies to compete with latest Search Engine Trends. • Social Media Optimization (SMO) • Expertise in channels like Facebook,Google+, LinkedIn, Twitter, YouTube etc Search Engine Optimisation (SEO)- • Organic SEO for Google,Bing,Yahoo & other search engines • In-depth Competitor Analysis • Website Analysis • Keyword Research • Prepare & Analyze strategies to compete with latest Search Engine Trends. • Social Media Optimization (SMO) • Expertise in channels like Facebook,Google+, LinkedIn, Twitter, YouTube etc

SEO Executive

• May 2012 - May 2013

• I have managed all Videos & TV channels • Search engine optimization all activities • Social Media Optimization • Making the all generate the traffic activity • I have worked with Yahoo & YouTube. • I have managed all Videos & TV channels • Search engine optimization all activities • Social Media Optimization • Making the all generate the traffic activity • I have worked with Yahoo & YouTube.

As a SEO Executive

• Feb 2011 - May 2012

Our SEO Accountabilities: • Analysis of the Website • Keyword Analysis • Keyword mapping • Article Submission • Blog Submission • 2.0 Web Page Creation • Classified Submission • Guest Posting • Forum Posting • manage the quality & relevancy of link building of the website • Press Release Submission • Online Reputation Management Our SMO Accountabilities: • Creating all social media profiles like (FB, TW, G+, Linkedin & more ) • Generate the… Show more Our SEO Accountabilities: • Analysis of the Website • Keyword Analysis • Keyword mapping • Article Submission • Blog Submission • 2.0 Web Page Creation • Classified Submission • Guest Posting • Forum Posting • manage the quality & relevancy of link building of the website • Press Release Submission • Online Reputation Management Our SMO Accountabilities: • Creating all social media profiles like (FB, TW, G+, Linkedin & more ) • Generate the traffic with social media profiles. Show less Our SEO Accountabilities: • Analysis of the Website • Keyword Analysis • Keyword mapping • Article Submission • Blog Submission • 2.0 Web Page Creation • Classified Submission • Guest Posting • Forum Posting • manage the quality & relevancy of link building of the website • Press Release Submission • Online Reputation Management Our SMO Accountabilities: • Creating all social media profiles like (FB, TW, G+, Linkedin & more ) • Generate the… Show more Our SEO Accountabilities: • Analysis of the Website • Keyword Analysis • Keyword mapping • Article Submission • Blog Submission • 2.0 Web Page Creation • Classified Submission • Guest Posting • Forum Posting • manage the quality & relevancy of link building of the website • Press Release Submission • Online Reputation Management Our SMO Accountabilities: • Creating all social media profiles like (FB, TW, G+, Linkedin & more ) • Generate the traffic with social media profiles. Show less