Experience

Magsman Design

• United States
• Design Services
• 1 - 100 Employee

• • Nov 2020 - Present

  As VP Creative Projects Management, I am acting as a co-head of the Design & Project Management departments which houses planning and organizing project timelines, leading and executing brand design, experience design, design research, visual design and brand strategy projects. I lead and empower creative teams to design and develop new market offers and new organizing models for our clients and Magsman Design. My role is focused on creative leadership, talent development, process design, and organization design. As part of of my role, I actively designed and nurtured creative cultures, managed designers and help them navigate their careers, and built relationships as a means of conducting business development. Also, I manage all resource staffing across multiple disciplines including Creative, Strategy, Program Management, Tech and Client Management. Moreover, I also look into demand measurement, review resource capacity and provide strategic insight to office and global leadership to inform hiring plans and justification, making sure that the best team is staffed to each project; partnering with global resource management and recruiting to fill gaps.My focus is on strategically building our teams, forming and achieving our departmental and organizational strategies, shaping our future and designing processes that enable our teams to be successful. Show less

• • Nov 2017 - Nov 2020

  Resource Management Lead for North American region, which includes US & Canada (New York, Atlanta and Toronto) and approximately 50+ employees.Partner with various client's Regional President, Managing Director, Capability Leads and Relationship Leads to make strategic staffing decisions for the region.Day to day Resourcing lead for Account Management, Media, Project Management, Technology, Strategy and Social capabilities. Manage all rotations, allocations, approval of open reqs and new hire offers, inter-company moves and staffing up new client work.Drive billability and utilizaton across the region.Partner with other offices and the Magsman Design group to share talent across the network.Manage freelance population of up to 500+ active freelancers. Accountable for forecasting and hitting quarterly and annual freelance budget.Manage a team of 1-2 direct reports. Show less

• • Jun 2013 - Nov 2017

  Growing and leading a team of 15 designers, user experience architects and prototypers working across product design and branding projects.Key responsibilities: - Leading and managing a team of 15+ designers, working across digital product design, subscription experience design, editorial design (newspapers, magazines, social and daily digital output), cross platform visual storytelling, motion design, infographics and marketing design - Defining and delivering the holistic design vision across all client projects - A senior advocate for design, sitting as part of the senior leadership team and presenting to all levels up to CEO and clients - Managing complex business requirements and stakeholder priorities, whilst balancing ambition with constraints, to bring projects to reality - Fostering a design culture within Magsman Design, where experimentation and innovation is encouraged - Developing and growing the Design team, to find, nurture and retain the best talent Show less


Association of Registered Graphic Designers (RGD)
• Canada
• Graphic Design
• 1 - 100 Employee
• Affiliate Member

  • Oct 2022 - Present


Asian Development Bank (ADB)

• Philippines
• International Trade and Development
• 700 & Above Employee

• Creative Services Project Manager

  • Sep 2021 - Dec 2021

  Led Asian Development Bank (ADB)’s publication for supporting the startup ecosystem in the CAREC Region to mitigate the Impact of COVID-19 and enable economic revival. I directed the production design of multiple external reports and documents while working hand in hand with the layout and publishing designers and helping global teams translate ADB's Guidelines for relevant executions in their collaterals. Led Asian Development Bank (ADB)’s publication for supporting the startup ecosystem in the CAREC Region to mitigate the Impact of COVID-19 and enable economic revival. I directed the production design of multiple external reports and documents while working hand in hand with the layout and publishing designers and helping global teams translate ADB's Guidelines for relevant executions in their collaterals.