Rajat kumar
Performance Marketing pro (Course) at GrowthSchool- Claim this Profile
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Bio
Credentials
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Business Analytics : Marketing Data
LinkedInJun, 2021- Nov, 2024 -
Google Ads Search Certification
GoogleAug, 2023- Nov, 2024
Experience
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GrowthSchool
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India
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E-learning
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200 - 300 Employee
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Performance Marketing pro (Course)
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May 2023 - Present
Comprehensive training in paid ads channels: google ads , facebook ads , Linkedin ads , Amazon ads , programmatic ads and other advertising channels Advanced knowledge of Conversion Rate Optimization (CRO) techniques, A/B testing, and customer behavior analysis. Expertise in bid optimization to maximize ROI and budget allocation across advertising platforms. Proficient in competitor analysis to identify market trends, opportunities, and gain a competitive edge. Practical skills in keyword research and implementation to enhance search engine visibility and target relevant audiences effectively. Proven ability to create compelling conversion-focused copies and content that drive engagement and sales. Hands-on experience with analytics tools (e.g., Google Analytics) for data-driven decision-making. Ability to develop and execute effective marketing plans and calendars for optimal results. Strong understanding of website UX/UI principles and optimizing landing pages for maximum conversions. Demonstrated success in achieving sales growth and enhancing customer experiences through performance marketing strategies. Integration of google analytics , google tag manager and other third party marketing and repoting tools. Show less
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Campus Sutra
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India
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Retail Apparel and Fashion
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1 - 100 Employee
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Ecommerce Manager | D2C
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Jan 2023 - Apr 2023
Single point of contact for all experimentations/ changes to be taken up on the Haute Sauce website By campus Sutra. Responsible for all changes made to the Haute Sauce store - homepage, category pages, product pages, campaign pages, and optimizing creatives and banners based on performance data. Driven sales via improvement in metrics like funnel conversion rates, gross revenue , gross orders , spend , ROAS, average order value etc. Tracked category wise sales and Inventory data. Created marketing plan and marketing calendar for haute sauce. worked closely with design team for banner , carousals and ad videos. Optimized the landing page based on stock sales analysis. Collaborated across business lines and with internal teams to sync marketing calendars across website. Managed processes to take sale and other events go-live on the storefront Responsible for handling external marketing agencies for Facebook and google ads. Daily inventory update on shopify. Taking new or replenishment stock live when required. Show less
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Kapiva
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India
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Wellness and Fitness Services
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100 - 200 Employee
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Junior manager | ecommerce | D2C
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Apr 2022 - Sep 2022
• Supported the business head in driving all initiatives related to the website. • Driven sales via improvement in metrics like funnel conversion rates, average order value etc. • Single point of contact for all experimentations/ changes to be taken up on the storefront. • Managed, executed, measured, and optimize the website sales funnels. • Managed the user experience on the website. • Align key stakeholders (engineering, design, marketing, operations, customer service) on product features to be developed and managed the execution • Managed Conversion Rate Optimization (CRO) activities including A/B testing, customer behavior analysis on web and market research etc • Managed all changes on Kapiva's store - homepage, category pages, product pages, campaign pages and optimize creatives & banners based on performance • Managed the cart, checkout, payment pages, and related infrastructure to ensure frictionless transactions for customers • Worked closely with content, operations, and marketing teams to take new Product Listing pages/category pages live • Managed processes to take sale and other events go-live on the storefront • Custodian of all non-consumer facing aspects of the business such as the CMS, third-party apps, tools and dashboards that enable the functioning of the store. Managed processes for making any changes to any of these • Managed third-party widgets on the website to enhance Customer experience - widgets for Search, recommendations, chat, offers etc. • Tested development work on staging and taking them to production • Managed blogs publishing by coordination with the content and marketing teams Analytics and measurement: • Tracked and monitored website success metrics, funnel conversions & prepare reports on a daily basis • Conducted RCA for changes in conversion rates in any part of the funnel • Analyzed heatmaps, scroll maps and conduct user research to generate hypotheses for performing experiments. Show less
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The Alpha Team
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India
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Advertising Services
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1 - 100 Employee
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Search Engine Optimization Executive
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Dec 2021 - Apr 2022
Handled multiple Projects for different clients Keyword Research Website Audit On page optimization Off page Optimization - profile submission , post submission, Article Submission, Guest Posting..etc Generated weekly ranking and backlink reports Handled multiple Projects for different clients Keyword Research Website Audit On page optimization Off page Optimization - profile submission , post submission, Article Submission, Guest Posting..etc Generated weekly ranking and backlink reports
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RCDevs Security
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Luxembourg
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Computer and Network Security
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1 - 100 Employee
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Sales And Marketing Intern
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Feb 2021 - Mar 2021
Presented marketing pitches in a meeting setting to senior partners at the company as well as clients. Presented marketing pitches to clients and received feedback. Provided explanations for decisions when required and incorporated requested changes. Generated leads. Created analytics reports highlighting the most important information from marketing research to present to clients. Tools & Technology used : Salesforce, MS Excel, MS PowerPoint, Social Networking Website/Apps. Skills : Communication • creativity • leadership • delegation • adaptability • problem-solving. Show less
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Education
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2019 - 2021
Dayananda Sagar University - SCMS
Master of Business Administration - MBA, Marketing management, Information Technology and system -
2016 - 2019
Gems Bschool
Bachelor of Business Administration, Bba -
2023 -
GrowthSchool
Course, Performance marketing pro
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