Rajat Arora
AGM (Marketing & Sales) at Dhampur Sugar Mills Limited- Claim this Profile
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Bio
Sachin Goel
Rajat is known for his sheer enthusiasm and passion towards his work. He is always charged up and look forward to new challenges and goals. Rajat has key qualities of hard work, sincerity and imagination which makes him indispensable. I wish him all the very best in all of his marketing portfolios and campaigns in future.
LinkedIn User
I worked with Rajat in Westinghouse India and he was my boss in marketing department. I was having very little knowledge about appliances & ecommerce while I joined the company. He was the one who encourages growth within the team and takes complete responsibility of tasks from start to end and is courageous to take the brunt when things don't work out as planned. With his support and encouragement I learned alot. I can say he is the best marketer.
Sachin Goel
Rajat is known for his sheer enthusiasm and passion towards his work. He is always charged up and look forward to new challenges and goals. Rajat has key qualities of hard work, sincerity and imagination which makes him indispensable. I wish him all the very best in all of his marketing portfolios and campaigns in future.
LinkedIn User
I worked with Rajat in Westinghouse India and he was my boss in marketing department. I was having very little knowledge about appliances & ecommerce while I joined the company. He was the one who encourages growth within the team and takes complete responsibility of tasks from start to end and is courageous to take the brunt when things don't work out as planned. With his support and encouragement I learned alot. I can say he is the best marketer.
Sachin Goel
Rajat is known for his sheer enthusiasm and passion towards his work. He is always charged up and look forward to new challenges and goals. Rajat has key qualities of hard work, sincerity and imagination which makes him indispensable. I wish him all the very best in all of his marketing portfolios and campaigns in future.
LinkedIn User
I worked with Rajat in Westinghouse India and he was my boss in marketing department. I was having very little knowledge about appliances & ecommerce while I joined the company. He was the one who encourages growth within the team and takes complete responsibility of tasks from start to end and is courageous to take the brunt when things don't work out as planned. With his support and encouragement I learned alot. I can say he is the best marketer.
Sachin Goel
Rajat is known for his sheer enthusiasm and passion towards his work. He is always charged up and look forward to new challenges and goals. Rajat has key qualities of hard work, sincerity and imagination which makes him indispensable. I wish him all the very best in all of his marketing portfolios and campaigns in future.
LinkedIn User
I worked with Rajat in Westinghouse India and he was my boss in marketing department. I was having very little knowledge about appliances & ecommerce while I joined the company. He was the one who encourages growth within the team and takes complete responsibility of tasks from start to end and is courageous to take the brunt when things don't work out as planned. With his support and encouragement I learned alot. I can say he is the best marketer.
Credentials
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Artificial Intelligence for Marketing
LinkedInApr, 2021- Sep, 2024 -
SEO for Social Media
LinkedInMar, 2021- Sep, 2024
Experience
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Dhampur Sugar Mills Limited
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India
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Sugar and Confectionery Product Manufacturing
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200 - 300 Employee
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AGM (Marketing & Sales)
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Jul 2022 - Present
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Senior Marketing Manager
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Jan 2019 - Oct 2022
o Establishing the brand assets - Product, Packaging, Pricing and Communication o To drive institutional business from end to end- Leading certifications & compliances, Building & managing customer relationships, & setting up systems & processes for operationso To establish modern trade & e-commerce relationships for branded businesso To collaborate with executive leadership to develop the corporate identity & implements a communications strategy that builds and maintains a positive corporate brando Conceptualizing the content and communication campaigns for across ATL, digital & BTL mediumso Establishing & Handling the Marketing Team and Agency Partnershipso Budget Planning & Execution of Marketing Campaignso Strategizing & Implementation of NPDs (New Product Development) Show less
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Westinghouse Small Appliances India
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India
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Manufacturing
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1 - 100 Employee
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Brand Manager
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Jul 2016 - Jan 2019
Conceptualised the business strategy for Westinghouse, a heritage brand from USA, making it relevant to its target audience in India. Strategising and execution of marketing activities across all mediums to drive consumer pull. Ideation of communication to reach out to the distribution network across PAN india. Conceptualised the business strategy for Westinghouse, a heritage brand from USA, making it relevant to its target audience in India. Strategising and execution of marketing activities across all mediums to drive consumer pull. Ideation of communication to reach out to the distribution network across PAN india.
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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Account Director
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Mar 2012 - Jul 2016
Worked on a heritage brand- Dabur Amla. Repositioned the brand to make it relevant to urban audience and millennials. Strategise NPDs supported dipsticks, GDs and quantitative researches. Worked on regional strategies- from identifying relevant product claims to identifying celebrities for brand endorsements. Closely worked with celebrities- on contracts and handling print and TV commercial shoots with them. Worked on a heritage brand- Dabur Amla. Repositioned the brand to make it relevant to urban audience and millennials. Strategise NPDs supported dipsticks, GDs and quantitative researches. Worked on regional strategies- from identifying relevant product claims to identifying celebrities for brand endorsements. Closely worked with celebrities- on contracts and handling print and TV commercial shoots with them.
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Leo Burnett, New Delhi
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1 - 100 Employee
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Brand Associate
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Jun 2009 - Nov 2012
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Percept H
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India
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Advertising Services
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1 - 100 Employee
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Account Executive
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Jul 2007 - Jun 2009
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Education
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2005 - 2007
Amity University
MAMM, Advertising and Marketing Management -
2001 - 2004
Panjab University
Bcom, Accounts, Management studies, Operation Research,Economics -
1985 - 1998
St.joseph's convent school
High School, ICSE
