Experience

Trucare FZC

• United Arab Emirates
• Wholesale
• 100 - 200 Employee

• PD

  • Oct 2020 - Present



Award Apparel

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Head Designer

  • Jan 2019 - Sep 2020



network clothing company pvt ltd

• sr designer

  • Sep 2015 - Jan 2019

  KEY RESPONSIBILITIES: Fully responsible for design and product development process for allocated brand seasonal trend, Research, Vendor development, treatment, Washing and Graphic designing . Inspiration Interpretation:Understanding buyer requirements.Breaking down trends from buyer inspiration ,taking into consideration brand identity, production feasibility and innovation. Forecast Research: Compiling and Identifying emerging product trends from Forecast Publications, WGSN etc. Market Study: Conducting Market Research in order to find emerging product, design, surface techniques and fabric trends. Studying latest trend directions and offerings of competing brands. Data Analysis: Analyzing previous season’s sales and creating re-offers based on best sold styles. R& D:Conduct innovative developments including embroidery, fabric textures, prints, washes as well as silhouette variations, pattern developments etc. Design Developments: Designing according to Brand Profile and buyer inspiration, including silhouette and construction details, color combinations, graphics and embroidery techniques and surface developments. Selection of Fabric, colour, wash etc. Sample Development: Accountable for prompt and effective tracking, trouble-shooting and co-ordination through various phases like lab-dips, artworks, wash and embroidery strike-offs, fit samples, mocks, stitching, modifications, washing and finishing. Buyer Presentation: Actual:In charge of organising collection according to relevant categories. Coordinating Trend/Mood based Visual Display. Virtual: Presenting collection in organized, clear and attractive manner using software applications such as Illustrator, CORELDRAW, Photoshop etc. Systems Development: Responsible for developing systems for clear, streamlined work flow, management, presentation, filing and documentation for entire team, including process tracking sheet, fabric and trims log, style history log etc.



Crocodile products India ltd

• Retail Apparel and Fashion
• 1 - 100 Employee

• fashion designer

  • Apr 2014 - May 2015

  • Responsible for Design and Product Development for Indian Market • Gathering information towards Fashion forecast • Assigning work to the subordinates. • Coordinate with Marketing Department • Engaged with Visual Merchandising Activities • Preparing of category plan based on Marketing Department Needs • Coordinate with Photo shoot on Crocodile product. Developed and Made changes in Crocodile Product range in SS 15 Season Design collection. • Responsible for Design and Product Development for Indian Market • Gathering information towards Fashion forecast • Assigning work to the subordinates. • Coordinate with Marketing Department • Engaged with Visual Merchandising Activities • Preparing of category plan based on Marketing Department Needs • Coordinate with Photo shoot on Crocodile product. Developed and Made changes in Crocodile Product range in SS 15 Season Design collection.



PAMAA INTERNATIONAL

• Mumbai Area, India

• Fashion Designer

  • Jul 2008 - Mar 2014

  Responsible for Design and Product Development for USA and France • Fashion forecast & Trend Analysis • Vendor Development & Sourcing of Fabric accessories & trims • Coordinate with Marketing ends in USA and Europe • Specific developments based on Buyer’s directions and price points • Prepare a category plan based on customer requirements • Work with Buyer’s Design Team to build a specific lines • Co - ordinate with marketing & merchandising team • Explore new wash treatments/Techniques for Denims & Non-Denims • Document the Design/Style and Commercial details for future reference • Design, display(Visual Merchandising), presentation of ranges • Keeping track with latest developments & following international & national market trends; attending fashion weeks and fairs • Giving technical details & instructions to develop samples