Experience

Market Movers - India

• India
• 1 - 100 Employee

• Partner at MARKET MOVERS (INDIA) Director at M & S MARKET MOVERS INDIA PRIVATE LIMITED

  • Nov 2001 - Present

  Mumbai Area, India Established the firm in November 2001 as a partnership firm with my Partners Samir Shah and Shital Shah. Between me and Samir, each one of us has more than 20 years of senior managerial experience in consumer electronics. We deal in consumer electronics and white goods. We started this business in November 2001 in the city of Mumbai (India) and currently deal with a network of 250 dealers. the current line up of products include refrigerators, washing machines, color televisions, home… Show more Established the firm in November 2001 as a partnership firm with my Partners Samir Shah and Shital Shah. Between me and Samir, each one of us has more than 20 years of senior managerial experience in consumer electronics. We deal in consumer electronics and white goods. We started this business in November 2001 in the city of Mumbai (India) and currently deal with a network of 250 dealers. the current line up of products include refrigerators, washing machines, color televisions, home theaters, multimedia speakers, DVD players, air conditioners, induction cookers and LCD/LED televisions. Presently we are engaged in the distribution of Godrej, Videocon, Onida & LG. today our firm is one of the top 10 distributors in consumer electronics and appliances in Mumbai city.In order to sustain our growth, we have created many new ways of managing the dealer network with many new out of the box activities. The main focus is to increase reach for our brands and attain monthly regularity of business with each dealer. As distributors, we are keen on learning to bring in professional distribution management system in our business. each brand brings in unique learning experience. In addition to distribution, we are now engaged in the business of retail franchise of sports footwear & apparels. we have now 3 exclusive Adidas retail showrooms and 1 exclusive Reebok showrooms. We are in this business since January 2011. Our Adidas Showrooms in Infiniti Mall Malad and Oberoi Mall, Goregaon Mumbai are among the marquee stores. The Adidas Retail Management is a very enriching experience and it has helped us to learn the finer nuances of retail management. The order processing in this business is both an art as well as science. We created a new company M & S MARKET MOVERS INDIA PRIVATE LIMITED in November 2015. we plan to do retail operations in the new company & hope to be the leading retailers in modern retail with this baby step. we wish to grow in retail as well as distribution. Show less



Onida

• India
• Computers and Electronics Manufacturing
• 500 - 600 Employee

• Senior Manager Marketing

  • Jan 2000 - Aug 2001

  Sales and Marketing function of Black and White tvs for North and East. All India Sales Head for washing machines. Project of direct sales of colour televisions on an all india basis through service network. worked as Regional Manager Mahapunjab (base Delhi) in charge of Haryana, Chandigarh UT, Punjab, Himachal and Jammu & Kashmir. In 1997 worked as Regional Manager (East) and was based in Calcutta. From August 1993 to 1996, worked as Vice President… Show more Sales and Marketing function of Black and White tvs for North and East. All India Sales Head for washing machines. Project of direct sales of colour televisions on an all india basis through service network. worked as Regional Manager Mahapunjab (base Delhi) in charge of Haryana, Chandigarh UT, Punjab, Himachal and Jammu & Kashmir. In 1997 worked as Regional Manager (East) and was based in Calcutta. From August 1993 to 1996, worked as Vice President (marketing) for B K Birla Group Company Mangalam Timber Products Limited and Woodcraft Products Limited. From November 1989 to July 1993 worked as Regional Manager West for Mirc Electronics Limited and was based in Mumbai. From April 1982 to October 1989 worked with Garware Polyester Limited. started as Marketing Executive and climbed to Senior Executive and finally to Product Manager (video cassettes) From April 1981 to March 1982, worked as Sales Officer for Kelvinator. Show less



MANGALAM TIMBER PRODUCTS LIMITED (B K BIRLA GROUP)

• VICE PRESIDENT SALES & MARKETING

  • Jul 1993 - Mar 1996

  Mumbai When I took charge, there was only a skeleton organization structure in sales and marketing function. Created organization structure based on retail and corporate sales for the entire western region of Gujarat, Maharashtra, Madhya Pradesh and Goa. Created dealer sales team network by defining potential territories, direct dealer appointment program and productivity of each sales person. Created separate team for Institutional sales. the focus was on productivity of each… Show more When I took charge, there was only a skeleton organization structure in sales and marketing function. Created organization structure based on retail and corporate sales for the entire western region of Gujarat, Maharashtra, Madhya Pradesh and Goa. Created dealer sales team network by defining potential territories, direct dealer appointment program and productivity of each sales person. Created separate team for Institutional sales. the focus was on productivity of each sales person while defining territory, reach & business volume. I was part of the team to create advertising brief for brand positioning, brand building of Duratuff and media planning. Show less



GHFL [Garware Hi-Tech Films Limited • Worldwide]

• India
• Manufacturing
• 400 - 500 Employee

• Product Manager

  • Apr 1987 - Oct 1989

  Mumbai Promoted to Product Manager for Garware Video Cassettes Home Video Section. Instrumental in setting up distribution set up by sourcing FMCG & TOYS distributors in Mumbai and Gujarat as a pilot program.



GHFL [Garware Hi-Tech Films Limited • Worldwide]

• India
• Manufacturing
• 400 - 500 Employee

• Senior Marketing Executive

  • Mar 1982 - Sep 1986

  Mumbai handled Garware Tracing & Drafting Film and headed its all India operations for this application. instrumental in handling both sales as well as marketing function. designed and developed the catalogues, advertising campaigns in Industrial product finders, mail campaign to engineering industries and architects. developed all India dealer network. The product required conceptual selling. Therefore direct customer contact was very important. One of the earliest efforts in… Show more handled Garware Tracing & Drafting Film and headed its all India operations for this application. instrumental in handling both sales as well as marketing function. designed and developed the catalogues, advertising campaigns in Industrial product finders, mail campaign to engineering industries and architects. developed all India dealer network. The product required conceptual selling. Therefore direct customer contact was very important. One of the earliest efforts in creating Direct Sales activities to sell Tracing & Drafting Films to the Industry on a national scale. It helped me to create an alternate network to the traditional dealer trade network. Show less