Raja Mahendhar
Digital Advertising Specialist at Key Difference- Claim this Profile
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Bio
Credentials
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Google Adwords
Google PartnersDec, 2013- Nov, 2024
Experience
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KEY Difference
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United Arab Emirates
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Blockchain Services
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1 - 100 Employee
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Digital Advertising Specialist
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Feb 2014 - Present
*Develop easy-to-use, clear, concise, comprehensible content.*Research web copy.*Create sites that are optimized for search engines.*Develop relationships with websites to obtain quality links.*Improve search-engine rankings.*Develop and maintain social media profiles on Twitter, Facebook, and LinkedIn.*Send out quality messages on these channels.*Drive traffic to websites using a variety of methods.*Ensure content appears high on search rankings.*Develop density of desired keyword on page*Research popularity of sites linking to page.*Develop pay-per-click advertising campaigns.*Create Internet ads.*Establish an effective presence on social media sites.*Monitor a company's online reputation.*Approve or delete comments on blogs or articles.*Highlight and encourage positive comments.*Strengthen relationships with power brokers.*Manage and deliver email lists.*Design and deliver emails.*Craft email campaigns.*Integrate other online presences including social media outlets with email campaigns.*Follow up on responses.*Solicit customer feedback and optimize campaigns accordingly.
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Asst.Digital Advertising Specialist
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Aug 2012 - Jan 2014
PPC Responsibilities:• Assistance with the management of PPC campaigns• Creation and management of PPC testing strategy (copy, landing pages, etc.) alongside PPC agencyAffiliate Marketing:• Management and optimization of Affiliate Marketing offers and creativeDisplay Advertising and Retargeting:• Management of NASM display and retargeting advertising agency relationship• Maintenance and optimization of all display and retargeting efforts to include creative, offer and landing page testingOrganic Search:• Keyword Research and recommendations• Implementation of SEO best practices to include meta information, H1 Tags, alt tags, etc.• Organic SEO Maintenance and optimizationContent Management and Site Maintenance:• Assistance with CMS management for corporate website, shop, blog, and related web properties
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Webenza
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India
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Advertising Services
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100 - 200 Employee
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Junior Digital Advertising Specialist
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May 2010 - Jul 2012
*Assist in managing and advertising the marketing projects for clients.*Develop, monitor and implement the advertising projects submitted by clients.*Work with customers in analyzing product information, advertising history, needs, etc to provide appropriate marketing assistance.*Work with company’s supervisor in developing the strategies for project management and execution.*Determine a proper advertising medium including direct mail, newspaper ads, online banners and email-marketing initiatives.*Prepare sample advertisement program for review and approval by management and clients.*Work with sales and advertising team to develop product promotions.*Review and approve sales and advertising contracts as needed.*Develop product promotional plan, advertising techniques, sales procedures, etc.*Work with marketing team to develop advertising strategies.*Coordinate with writers, graphic artists and other departments to execute the advertising projects.*Act as day-to-day contact for clients from project start to end.*Develop and implement advertising policies and procedures to achieve sales objectives.*Manage and execute advertising projects within approved budget and timelines.*Evaluate advertising projects for marketing and sales effectiveness.
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Education
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2008 - 2010
Coimbatore Institute of Technology
Master's Degree, Marketing/Marketing Management, General -
2004 - 2008
Velammal Engineering College
Bachelor's Degree, Information Technology
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