Raj Vasani
Performance Marketing Manager (Consultant) at Mapplinks - Growth Marketing Company- Claim this Profile
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English Full professional proficiency
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Hindi Native or bilingual proficiency
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Gujarati Limited working proficiency
Topline Score
Bio
Jayant Padhi
Raj's exceptional skill set and dedication to delivering results are truly commendable. He not only has an in-depth understanding of the Google Ads platform but also has the strategic foresight to drive ROI-focused campaigns successfully. What sets Raj apart is his commitment to staying up-to-date with the ever-changing landscape of digital advertising. He often took the initiative to share insights and updates, ensuring our campaigns remained competitive. I highly recommend Raj to any organization looking to enhance its digital marketing efforts. His proficiency in Google Ads is a true asset that guarantees success.
Jomin Varghese
Raj is an exceptional performance marketing specialist! Organized and knowledgeable, in the field of lead generation. A valuable asset to any team!
Shashank Godavarty
Raj has been working with me for over a year now and I still remember the day when I took his interview, I was really impressed with the way he was answering me and the level of detailing he was getting into for every question posed to him. That’s when I recognized his hunger towards learning and growing in this field of digital marketing. I kept introducing him to new tasks and challenges and he used to accept it without any complaints and showed willingness to do his own research and understand the project he was assigned and he always wears his thinking hat trying to figure out if this doesn’t work what else can be done and this is the mindset one should have in this field of work. I could always relax after assigning any work eventually due to his passion towards the work and his sincerity and dedication to achieve his goals. He is a manager’s delight and fun to work with. I sincerely appreciate your contributions so far and I hope you continue to excel in your career in the same way if not even more. All the best.
Jayant Padhi
Raj's exceptional skill set and dedication to delivering results are truly commendable. He not only has an in-depth understanding of the Google Ads platform but also has the strategic foresight to drive ROI-focused campaigns successfully. What sets Raj apart is his commitment to staying up-to-date with the ever-changing landscape of digital advertising. He often took the initiative to share insights and updates, ensuring our campaigns remained competitive. I highly recommend Raj to any organization looking to enhance its digital marketing efforts. His proficiency in Google Ads is a true asset that guarantees success.
Jomin Varghese
Raj is an exceptional performance marketing specialist! Organized and knowledgeable, in the field of lead generation. A valuable asset to any team!
Shashank Godavarty
Raj has been working with me for over a year now and I still remember the day when I took his interview, I was really impressed with the way he was answering me and the level of detailing he was getting into for every question posed to him. That’s when I recognized his hunger towards learning and growing in this field of digital marketing. I kept introducing him to new tasks and challenges and he used to accept it without any complaints and showed willingness to do his own research and understand the project he was assigned and he always wears his thinking hat trying to figure out if this doesn’t work what else can be done and this is the mindset one should have in this field of work. I could always relax after assigning any work eventually due to his passion towards the work and his sincerity and dedication to achieve his goals. He is a manager’s delight and fun to work with. I sincerely appreciate your contributions so far and I hope you continue to excel in your career in the same way if not even more. All the best.
Jayant Padhi
Raj's exceptional skill set and dedication to delivering results are truly commendable. He not only has an in-depth understanding of the Google Ads platform but also has the strategic foresight to drive ROI-focused campaigns successfully. What sets Raj apart is his commitment to staying up-to-date with the ever-changing landscape of digital advertising. He often took the initiative to share insights and updates, ensuring our campaigns remained competitive. I highly recommend Raj to any organization looking to enhance its digital marketing efforts. His proficiency in Google Ads is a true asset that guarantees success.
Jomin Varghese
Raj is an exceptional performance marketing specialist! Organized and knowledgeable, in the field of lead generation. A valuable asset to any team!
Shashank Godavarty
Raj has been working with me for over a year now and I still remember the day when I took his interview, I was really impressed with the way he was answering me and the level of detailing he was getting into for every question posed to him. That’s when I recognized his hunger towards learning and growing in this field of digital marketing. I kept introducing him to new tasks and challenges and he used to accept it without any complaints and showed willingness to do his own research and understand the project he was assigned and he always wears his thinking hat trying to figure out if this doesn’t work what else can be done and this is the mindset one should have in this field of work. I could always relax after assigning any work eventually due to his passion towards the work and his sincerity and dedication to achieve his goals. He is a manager’s delight and fun to work with. I sincerely appreciate your contributions so far and I hope you continue to excel in your career in the same way if not even more. All the best.
Jayant Padhi
Raj's exceptional skill set and dedication to delivering results are truly commendable. He not only has an in-depth understanding of the Google Ads platform but also has the strategic foresight to drive ROI-focused campaigns successfully. What sets Raj apart is his commitment to staying up-to-date with the ever-changing landscape of digital advertising. He often took the initiative to share insights and updates, ensuring our campaigns remained competitive. I highly recommend Raj to any organization looking to enhance its digital marketing efforts. His proficiency in Google Ads is a true asset that guarantees success.
Jomin Varghese
Raj is an exceptional performance marketing specialist! Organized and knowledgeable, in the field of lead generation. A valuable asset to any team!
Shashank Godavarty
Raj has been working with me for over a year now and I still remember the day when I took his interview, I was really impressed with the way he was answering me and the level of detailing he was getting into for every question posed to him. That’s when I recognized his hunger towards learning and growing in this field of digital marketing. I kept introducing him to new tasks and challenges and he used to accept it without any complaints and showed willingness to do his own research and understand the project he was assigned and he always wears his thinking hat trying to figure out if this doesn’t work what else can be done and this is the mindset one should have in this field of work. I could always relax after assigning any work eventually due to his passion towards the work and his sincerity and dedication to achieve his goals. He is a manager’s delight and fun to work with. I sincerely appreciate your contributions so far and I hope you continue to excel in your career in the same way if not even more. All the best.
Credentials
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The Fundamentals of Digital Marketing
GoogleAug, 2020- Sep, 2024 -
LinkedIn Content and Creative Design
LinkedInJun, 2022- Sep, 2024 -
LinkedIn Marketing Solutions Fundamentals
LinkedInJun, 2022- Sep, 2024 -
LinkedIn Marketing Strategy
LinkedInJun, 2022- Sep, 2024 -
Google Analytics
GoogleApr, 2021- Sep, 2024 -
Advanced Search Advertising
GoogleMay, 2021- Sep, 2024
Experience
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Mapplinks - Growth Marketing Company
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India
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Advertising Services
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1 - 100 Employee
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Performance Marketing Manager (Consultant)
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Sep 2023 - Present
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Webenza
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India
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Advertising Services
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100 - 200 Employee
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Manager - Performance Marketing (Consultant)
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Mar 2023 - Present
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Senior Executive - Performance Marketing
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Aug 2022 - Mar 2023
Managing a team of 3 executives to deliver leads from various industries with a total budget of over 1.2 crores per month. Brands that I worked for: - The Executive Center (Commercial Real Estate) + Scaled The Campaigns for Project Launch which resulted in a 27% increase in the lead volume - Bonito Designs (Interior Design) + Improve Lead Quality by 26.15%, resulting in over 231% increase in week-over-week qualified leads for the same ad spends - Enerparc… Show more Managing a team of 3 executives to deliver leads from various industries with a total budget of over 1.2 crores per month. Brands that I worked for: - The Executive Center (Commercial Real Estate) + Scaled The Campaigns for Project Launch which resulted in a 27% increase in the lead volume - Bonito Designs (Interior Design) + Improve Lead Quality by 26.15%, resulting in over 231% increase in week-over-week qualified leads for the same ad spends - Enerparc (Solar PV Solutions) + Launched first-ever campaign which resulted in the client getting 43% SQLs out of total leads generated. - Chai point (B2B Vending Machine Verticle) + Launched Intent-Driven campaigns to generate B2B Leads, which resulted in over 300 leads post-launch. Refyne (B2B Lead Generation) + Generated over 3000 leads of Decision Makers and Business Heads using Linkedin Ads and Google Ads. Apart from the above, I worked on Media Pitches to bring clients to the agency which has generated a revenue of over 10 Lacs.
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Executive - Performance Marketing
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Feb 2022 - Aug 2022
Handling B2B lead generation for multi-million dollar funded startups and corporate businesses. Handled over INR 2cr monthly budget combined and managed media spends on Google, Facebook, LinkedIn, Twitter and Programmatic ads platform Prepared and presented Media plans and proposals to bring in new clients for the agency.
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Founder and CEO
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Sep 2020 - Present
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LOGICWIND
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India
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IT Services and IT Consulting
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100 - 200 Employee
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Paid Ads Specialist
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Jun 2021 - Jan 2022
- Awarded as the Rising Star of the marketing team. - Worked with 7 clients to run ads on various platforms including Facebook, Google, LinkedIn and Quora. - Managed more than ₹2 lac/month budget for clients and generated more than 800 leads combined. - Leveraged Marketing Funnels to generate leads using a well-designed lead magnet and then retargeting for upsells. - Helped a client to generate ₹5 lac revenue with an ad spend of 6k only at ₹34 CPL using Facebook Ads. - Used… Show more - Awarded as the Rising Star of the marketing team. - Worked with 7 clients to run ads on various platforms including Facebook, Google, LinkedIn and Quora. - Managed more than ₹2 lac/month budget for clients and generated more than 800 leads combined. - Leveraged Marketing Funnels to generate leads using a well-designed lead magnet and then retargeting for upsells. - Helped a client to generate ₹5 lac revenue with an ad spend of 6k only at ₹34 CPL using Facebook Ads. - Used Facebook ads to get the first 80 paying customers for startups by generating more than 120 leads for a paid consultation. - Created Offers and wrote copy for a landing page to increase the conversion rate by 3%. Show less - Awarded as the Rising Star of the marketing team. - Worked with 7 clients to run ads on various platforms including Facebook, Google, LinkedIn and Quora. - Managed more than ₹2 lac/month budget for clients and generated more than 800 leads combined. - Leveraged Marketing Funnels to generate leads using a well-designed lead magnet and then retargeting for upsells. - Helped a client to generate ₹5 lac revenue with an ad spend of 6k only at ₹34 CPL using Facebook Ads. - Used… Show more - Awarded as the Rising Star of the marketing team. - Worked with 7 clients to run ads on various platforms including Facebook, Google, LinkedIn and Quora. - Managed more than ₹2 lac/month budget for clients and generated more than 800 leads combined. - Leveraged Marketing Funnels to generate leads using a well-designed lead magnet and then retargeting for upsells. - Helped a client to generate ₹5 lac revenue with an ad spend of 6k only at ₹34 CPL using Facebook Ads. - Used Facebook ads to get the first 80 paying customers for startups by generating more than 120 leads for a paid consultation. - Created Offers and wrote copy for a landing page to increase the conversion rate by 3%. Show less
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Digital Marketing Executive
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Nov 2020 - Jun 2021
- Create Content for Social Media for all SaaS products in the company. - Led a team of 6 and generated 100+ high-quality blogs in 4 months. - Designed paid ad campaigns to get relevant traffic and tracked data for re-marketing. - Implemented an E-mail marketing sequence using Kirim.email to nurture Leads. - Improved on-page SEO of websites hosted on WordPress. - Developed and created Knowledgebase for SaaS products to improve customer experience and retention.
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Business Development Associate
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Jun 2020 - Nov 2020
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SEO Intern
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Jan 2020 - May 2020
My duties varied from content development to Social Media marketing. It was an overall digital marketing experience which covered Search engine optimization for a B2C product. I had to research a given topic then find relevant keywords and do competitor analysis make the best content possible
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Digital Marketing Intern
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Nov 2020 - Feb 2021
This internship gave me an opportunity to implement all the fundamentals related to digital marketing. From website development to running ads on Facebook and Google and even email marketing. I was fortunate to get a hands on experience with practical implementation. Also, I was selected as a top 7% performing candidate and was awarded for the same. This internship gave me an opportunity to implement all the fundamentals related to digital marketing. From website development to running ads on Facebook and Google and even email marketing. I was fortunate to get a hands on experience with practical implementation. Also, I was selected as a top 7% performing candidate and was awarded for the same.
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Education
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2016 - 2020
CHAROTAR UNIVERSITY OF SCIENCE AND TECHNOLOGY
Bachelor of Technology, Information Technology
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