Experience

The NPD Group

• United States
• Market Research
• 700 & Above Employee

• Account Manager

  • Jan 2015 - Present

  Client Portfolio:Food Service – McDonald’s Canada, Subway Canada, Unilever, Natrel (Dairy), Prime Restaurants, Janes Family Foods, Canterbury Coffee• Consulting with clients in the Food Service industry to identify NPD assets that best address their strategic initiatives. • Expanding the client base to include a broader mix of end users at accounts.• Delivering revenue growth for assigned clients.• Building and maintaining ongoing business partner relationships with research, marketing and other client departments to understand business needs.• Conducting data analyses to address client issues using syndicated and custom research (consumer panel data).• Making high impact strategic & tactical marketing and sales oriented presentations to influence client actions.• Analyzing results of promotional activity of clients using syndicated data.• Contributing to the development of team objectives to deliver measureable client value.• Expanding the client base to include a broader mix of end users at accounts through the effective demonstration of how NPD data can help them accomplish their goals.• Evaluating how NPD products and services can address client’s key business issues by working with the client contact, senior management and client teams to develop or market products to address these issues.• Ensuring overall client satisfaction with service, data application and deliverables by managing client relationships to build a reputation for excellent service and generate repeat business.• Fulfilling financial and administrative requirements pertaining to budgets and forecasts.• Growing revenue of the accounts as well as identifying new business opportunities within the given budget structure.• Assisting director and associate directors with email marketing and newsletters.• Conducting training with client managers regarding NPD products and services.• Assisting the Senior Leadership Team on conducting quarterly and annual appraisals of team members. Show less

• Account Specialist

  • Nov 2012 - Dec 2014

  Position Overview:Worked with an assigned group of food service clients and delivered insights, information and increased the usage of NPD's market data within the client organization. In particular, I worked closely with the client's cross functional areas - Consumer Insights, Strategy, Sales, Marketing, Planning, Finance and other areas. My primary function was to support the ongoing tactical and quantitative needs of the clients in the food service retail industry. Aided the client in accessing and utilizing NPD’s market database information, help build actionable, fact-based, market analyses with value-added insights and help ensure data validation. Overall Responsibilities:* Enhanced NPD’s relationship with the client through relationship building and day-to-day servicing the account through continual insights and knowledge sharing through phone conversations, in person meetings, state of the industry presentations, and other value added deliverables.* Grew the revenue for specific accounts and identified new business opportunities within the given budget structure.* Provided reports, data analysis, insights and customer support for the client.* Managed and tracked projects from initial request through completion and provided updates on a regular basis.* Responded to client requests, utilizing existing databases, new analyses, new services, and industry knowledge.* Independently sought NPD resources to help resolve client issues.* Assisted in troubleshooting data quality issues using the client's internal systems to validate NPD data.* Provided training and support to the client teams, as needed, for NPD reporting and tools.* Assisted in tracking and delivering results from the retailer’s use of NPD data.* Completed food service industry dynamics and KPI related training courses. Show less

• Account Associate

  • May 2010 - Oct 2012

  Position Overview: To summarize, my primary responsibility was to provide support to the account team directors, managers, specialists who managed the clients and the research department by providing data resources and reports when required.Overall Responsibilities: • Worked with market data housed in a cross-tabular software system - translating data into actionable insights. • Accurately interpreted data and clearly articulated issues and findings to clients and internal audiences, in written format.• Wrote analytical summaries of third party data including but not limited to Statistics Canada and third party financial statements. • Provided prompt delivery of resources for Research Science and Commercial purposes. Show less



ISD Global

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Senior Analyst - Customer Insights & Campaign Management

  • Oct 2007 - Aug 2009

  Primary Client – US Bank (Minneapolis, MN) [Client Portfolio – US Bank, Amex, Wells Fargo Small Business Credit Cards] Oct 2007 – August 2009 • Designed, performed and coordinated key tasks concerned with customer insights generation and campaign management. • Synthesized learning into insights and recommendations by performing in-depth analysis of cross tabulated data. • Communicated project status to clients by formal and informal PowerPoint presentations. • Delivered client ready reports and documents by ensuring data consistency throughout documents. • Communicated expectations and established deadlines to client team with agreement from client service members. • Managed assignments by ensuring that team members had relevant data to complete the project and ensured acceptance of process and outputs with client teams by providing a strong logic in support of the process adopted or followed. • Adapted effectively to a variety of team/client environments and identified new business opportunities in existing and new clients. Show less



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Associate Manager - Account Marketing BFSI

  • Oct 2006 - Oct 2007

  • Worked with the United States based account teams of some of Deloitte’s largest clients to develop presentations for client meetings, research documents (secondary research databases – Hoover’s, Factiva, Gartner, Forrester, OneSource), periodic reports to summarize and assess Deloitte’s relationships with clients and other client-facing marketing materials. • Received guidance and instructions from the lead marketing manager (based in the United States) who served as the primary interface to Deloitte’s account teams. Understood client annual plans and other necessary information (based on industry issues and associated client needs) to develop communication and marketing strategies for specific clients. • Drafted marketing & communications plans from standardized templates and ensured consistency of delivery with marketing teams. Utilized standard protocols, materials and tools to drive the development of client facing materials for relationship-building meetings. Managed analysts who assisted in implementing the projects. Show less



EMIRATES COLLEGE FOR MANAGEMENT & INFORMATION TECHNOLOGY - ECMIT

• United Arab Emirates
• Education Management
• 1 - 100 Employee

• Marketing Coordinator & Lecturer in Business Management

  • Sep 2004 - Oct 2006

  • Implementing business strategies to increase market share for University of Sunderland's - Online MBA degree and Champlain College's BSBA live class program. • Creating and analyzing marketing metrics. • Preparing and maintaining the marketing database (MS Access) for prospective students. • Generating marketing insights from AC Nielsen cross tab data. • Preparing sales reports, conducting competitor analysis and compiling market research data. • Participating in education fairs to collect survey data. • Assisting with creation of annual marketing plans and programs for live and online education. • Following up with advertising and media agencies as well as coordinating pre and post promotion analysis of marketing activities. • Assisting with new catalogue designs, press releases and coordinating marketing seminars. • Coordinating with various US and UK universities to launch new online degree programs in the Middle East. • Assisting in web portal design for new online degree programs. Courses Taught - Business Foundation, International Business Show less



Goldman Sachs

• United States
• Financial Services
• 700 & Above Employee

• Research Analyst, Data Resources Group (MBA Co-op Program - Pace U. & Goldman)

  • May 2002 - Jul 2004

  DRG supports the firm's investment bankers by providing them with timely and useful deal related research and analysis. • Researched companies and industry sectors and customized financials/multiples and business performance reports for investment bankers in Mergers & Acquisitions, Media & Communications, Technology and other IBD business units. • Analyzed the comparative performance of domestic and foreign issues with respect to industry composites, local market indices, exchanges and currencies. • Researched, reviewed and summarized economic data. • Created reports on companies or sector specific focus. • Gathered financial and economic data from databases such as CDA Spectrum, Bloomberg, SDC Platinum and summarized the same data in excel for the investment bankers. Show less



Insights by Kantar

• United Kingdom
• Market Research
• 700 & Above Employee

• Research Associate / Data Analyst

  • Oct 1998 - Dec 2001

  • Assisted project directors and project managers in data collection, tabulation, analysis and preparation of cross tabulations. • Assisted in the development of survey instruments and discussion guides for quantitative and qualitative research projects respectively. • Coordinated with other departments on data gathering and processing. • Assisted senior research executives on project scope, design, implementation and quality control. • Coordinated training schedules for entry level research executives. Show less