Raj Dasgupta
Customer Manager at Veetee Group- Claim this Profile
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Bio
Credentials
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Digital Marketing Specialization
Coursera Course CertificatesJan, 2017- Nov, 2024
Experience
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Veetee Group
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United Kingdom
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Food Production
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100 - 200 Employee
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Customer Manager
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Jul 2023 - Present
The Veetee Group is engaged in the production of rice and is the leading producer of Rice in the UK. Veetee is the home of rice. Dedicated to taste, it understands what it takes to bring the best out of meals. From being founded in 1987 to becoming a key, globally established, rice manufacturer today, VeeTee has grown from strength to strength - offering a robust brand portfolio catering to a wide range of global consumers and retailers, including multinational retailers, food manufacturers and small independent traders. It closely works with the rice farming communities in India, Thailand, Uruguay and beyond to ensure quality from paddy to plate and has its manufacturing sites in the UK, and the USA. •Build and maintain multi-functional relationships at all levels in account portfolio •Understand customer business strategies and growth drivers and develop winning growth plans aligned to customer strategic imperatives •Negotiate cost price changes, range, distribution, shelf positioning, promotional activities etc. to build the brand within customer portfolio •Management of Own Label contracts as appropriate, including securing new business, maintaining current business, and managing the P&L in a commodity driven environment •Formulating customer specific plans/strategies in line with accountable budgets, costing, packaging, and retail prices •To keep customers informed of any emerging issues / trends within the global rice commodity market •To monitor competitor activity and adjust forward plans to ensure KPI’s are met and ensure that appropriate colleagues are continuously informed •Identify business opportunities to increase brand visibility and presence •Create and maintain demand forecast at volume, value, and profit level •Support management team in defining budgets, targets and format driven strategies Show less
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Mercedes-Benz T&T Motors Pvt.Ltd.
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India
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Motor Vehicle Manufacturing
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200 - 300 Employee
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Head of Marketing
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Jan 2016 - Apr 2023
T&T Motors are one of the biggest and oldest dealers of Mercedes-Benz vehicles in Delhi NCR, Rajasthan and Odisha, having the most spread out sales and service facility in the luxury car segment in the country with 11 locations across three states. T&T Motors is also the first and only luxury car dealership to have sold over 20,000 luxury cars. • Digital and Social Media Marketing through SEO, SEM, Social Media platforms and new experiential digital marketing tools and strategies • Planning and Execution of both Mercedes-Benz India BTL activities like AMG Performance Tours, MB Golf Trophy, MB Luxe Drive, etc. and Dealer BTL activities like AMG Drive Events, Product launches, Customer engagement Events/Showroom Events like the various events done under the Laughter and Luxury platform, Art Activations, Display & Test Drive events, drive events like Star Off-Road Adventure as well as new showroom and workshop launches • Co-branded events with super luxury partners • Planning and Execution of ATL Activities such as Print advertising, Outdoor advertising, Radio, Direct mailers • Marketing and Branding strategies • Video campaigns through Customer Testimonials, Product features and testimonials, special car delivery videos and special festive videos through our social media platforms including YouTube, Instagram, Facebook and LinkedIn • Budget Management • Strategic Tie-ups with various partners to generate enquiries and sales leads • Competition mapping • Enquiry generation and management of all our locations to help achieve sales targets • Customer referral programs to generate sales and loyalty • Emailer, WhatsApp and SMS marketing to communicate offers, product details and services Show less
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BMW Parsoli Motors Ltd.
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Gujarat, India
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General Manager - Marketing
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Jun 2013 - Dec 2015
BMW Parsoli Motors was the principal authorized dealership of BMW Cars for the state of Gujarat. •Responsible for the Marketing and Customer Relationship Management function for the entire dealership across all locations. •Planning the Marketing Budget and continually monitor the adherence to the same •Plan, manage and execute all dealer marketing and advertisement campaigns to generate sales leads like Luxury Fests, Customer Connect events, Golf Clinics, Wedding Fashion Fiestas, etc. •Manage and execute all BMW India marketing events like the BMW Experience Tours, BMW India Bridal Fashion Week, BMW Golf Cup International, BMW Mobile Showroom, BMW Weekend Fests, BMW M Performance Events and various others as well as all new car launch events •Media planning and execution including Print ads, OOHs, TV and Radio campaigns •Develop, implement and manage the Digital and Social Marketing campaigns of the dealership •Lead generation programs through strategic alliances and relationships •Maintaining adherence to Corporate Identity (CI) norms Retail standards at the showrooms and workshops •Managing all CRM programs including Life Cycle management (LCM) and Sales Funnel management of all enquires and Post Sales Follow-up calls to gauge customer satisfaction •Developing and managing initiatives for existing customers like Customer Referral Programs and the Customer Loyalty Card by the dealership Show less
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Parsoli
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India
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Financial Services
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1 - 100 Employee
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Head - Operations & Business Developement
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Jan 2004 - May 2013
Parsoli Corporation Ltd. served as a Stock Broking Company engaged in providing various financial services and products like stock broking, portfolio advisory services, depository services, ethically compliant indices & research services and third party product distribution like Mutual Funds and Insurance to Corporates, HNIs as well as Retail clients. •Developed and successfully executed the marketing plan of the Company along with the top management by conducting televised conferences across various cities with CNBC Awaaz as the media partner to educate the market and increase awareness regarding ethically compliant products •Guided the company in growing from to pan-India operations by successfully marketing the Company’s services and products to retail clients and prospective franchisees by conducting regular marketing and promotional activities including marketing conferences •Headed the team to partner with Tata-AIG Life Insurance Company Ltd. in conceptualizing, designing and marketing their ethically compliant products and market their entire portfolio of Life Insurance products •Successfully forged tie-up with Reliance Money to design and launch Portfolio Management Services for ethically compliant stocks of their clients based in India and the Middle East •Worked on the acquisition of Parsoli (UK) Ltd by Parsoli Corporation Ltd. by way of share swap arrangement including getting the FIPB and RBI approvals and completion of Open Offer procedure as per SEBI’s SAST Regulations •Conceptualized, developed and launched India’s first ethical compliant equity index called the PIE (PIE) Index along with the company’s top management Show less
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Parsoli (UK) Ltd.
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United Kingdom
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Manager - Operations & Business Developement
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May 2003 - Dec 2003
A UK based financial services company and an associate company of Parsoli Corporation Ltd. •Member of the core team responsible for developing the first onshore, retail, and ethical equity fund in the UK which was approved and regulated by the Financial Services Authority and had Individual Savings Account & Self Invested Pension Plan wrapper with it. The Fund also had UCITS status allowing it to be marketed across the EU •Responsible for managing the operations of Parsoli (UK) Ltd, the marketing and distribution of its investment products & services and compliance of management and control procedures Show less
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Parsoli
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India
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Financial Services
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1 - 100 Employee
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Senior Executive - Market Operations
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May 2000 - Apr 2003
•Managing and assisting in carrying out daily broking operations of the company. •Actively marketing the company’s gamut of financial services among prospective clients. •Also had the added responsibility of coordinating and managing the development and launch of the e-broking site of the Company. •Managing and assisting in carrying out daily broking operations of the company. •Actively marketing the company’s gamut of financial services among prospective clients. •Also had the added responsibility of coordinating and managing the development and launch of the e-broking site of the Company.
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Education
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2011 - 2012
Indian Institute of Management, Calcutta
Senior Management Programme -
2016 - 2017
University of Illinois at Urbana-Champaign
Digital Marketing Specialization Certificate Course, Digital Marketing -
1998 - 2000
Som-Lalit Institute of Management Studies
Post Graduate Diploma in Business Management, Finance -
1995 - 1998
Bhavan's R.A. College of Science
Bachelor of Science, Chemistry -
2017 - 2017
Indian School of Business
Digital & Social Media Marketing Strategies
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