Raïssa Verpalen
Head of Marketing at eBuyNow- Claim this Profile
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Bio
James Whitaker
Raissa has worked in the Dickies marketing team for over a year now and has been critical to the evolution of our social media communications. Not only has she been part of the team that has transformed our content, she can take personal credit for the successful launch of Dickies Instagram experience.
LinkedIn User
You can be confident that Raissa will fulfil every aspect of her role, efficiently and beyond all expectations. I had the pleasure of working with Raissa for several years at Toolstream and was witness to her incredible drive and ambition, from her debut as a dynamic and successful BD representative, applying her sales experience in coordinating Toolstream's trade marketing plan, to her role as Triton Tools brand executive. During this time Raissa demonstrated exceptional organisational and people skills, and she successfully delivered Triton’s participation at the inaugural Makers Central event, managed brand partnerships with global ambassadors, as well as reinforced relationships with press partners in the UK and the EU - ensuring that marketing for the brand was coordinated throughout Europe. Raissa was an active member of our EU events team, and could be counted upon for going above-and-beyond when tasked with a project, which helped towards our company goal of delivering exceptional visitor experiences. A resourceful, driven and determined individual, Raissa is a credit to any company she works for, a team player, who can be counted on without fail. I enjoyed working with Raissa and she earns my highest recommendation.
James Whitaker
Raissa has worked in the Dickies marketing team for over a year now and has been critical to the evolution of our social media communications. Not only has she been part of the team that has transformed our content, she can take personal credit for the successful launch of Dickies Instagram experience.
LinkedIn User
You can be confident that Raissa will fulfil every aspect of her role, efficiently and beyond all expectations. I had the pleasure of working with Raissa for several years at Toolstream and was witness to her incredible drive and ambition, from her debut as a dynamic and successful BD representative, applying her sales experience in coordinating Toolstream's trade marketing plan, to her role as Triton Tools brand executive. During this time Raissa demonstrated exceptional organisational and people skills, and she successfully delivered Triton’s participation at the inaugural Makers Central event, managed brand partnerships with global ambassadors, as well as reinforced relationships with press partners in the UK and the EU - ensuring that marketing for the brand was coordinated throughout Europe. Raissa was an active member of our EU events team, and could be counted upon for going above-and-beyond when tasked with a project, which helped towards our company goal of delivering exceptional visitor experiences. A resourceful, driven and determined individual, Raissa is a credit to any company she works for, a team player, who can be counted on without fail. I enjoyed working with Raissa and she earns my highest recommendation.
James Whitaker
Raissa has worked in the Dickies marketing team for over a year now and has been critical to the evolution of our social media communications. Not only has she been part of the team that has transformed our content, she can take personal credit for the successful launch of Dickies Instagram experience.
LinkedIn User
You can be confident that Raissa will fulfil every aspect of her role, efficiently and beyond all expectations. I had the pleasure of working with Raissa for several years at Toolstream and was witness to her incredible drive and ambition, from her debut as a dynamic and successful BD representative, applying her sales experience in coordinating Toolstream's trade marketing plan, to her role as Triton Tools brand executive. During this time Raissa demonstrated exceptional organisational and people skills, and she successfully delivered Triton’s participation at the inaugural Makers Central event, managed brand partnerships with global ambassadors, as well as reinforced relationships with press partners in the UK and the EU - ensuring that marketing for the brand was coordinated throughout Europe. Raissa was an active member of our EU events team, and could be counted upon for going above-and-beyond when tasked with a project, which helped towards our company goal of delivering exceptional visitor experiences. A resourceful, driven and determined individual, Raissa is a credit to any company she works for, a team player, who can be counted on without fail. I enjoyed working with Raissa and she earns my highest recommendation.
James Whitaker
Raissa has worked in the Dickies marketing team for over a year now and has been critical to the evolution of our social media communications. Not only has she been part of the team that has transformed our content, she can take personal credit for the successful launch of Dickies Instagram experience.
LinkedIn User
You can be confident that Raissa will fulfil every aspect of her role, efficiently and beyond all expectations. I had the pleasure of working with Raissa for several years at Toolstream and was witness to her incredible drive and ambition, from her debut as a dynamic and successful BD representative, applying her sales experience in coordinating Toolstream's trade marketing plan, to her role as Triton Tools brand executive. During this time Raissa demonstrated exceptional organisational and people skills, and she successfully delivered Triton’s participation at the inaugural Makers Central event, managed brand partnerships with global ambassadors, as well as reinforced relationships with press partners in the UK and the EU - ensuring that marketing for the brand was coordinated throughout Europe. Raissa was an active member of our EU events team, and could be counted upon for going above-and-beyond when tasked with a project, which helped towards our company goal of delivering exceptional visitor experiences. A resourceful, driven and determined individual, Raissa is a credit to any company she works for, a team player, who can be counted on without fail. I enjoyed working with Raissa and she earns my highest recommendation.
Experience
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eBuyNow
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Canada
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Consumer Electronics
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1 - 100 Employee
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Head of Marketing
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Oct 2022 - Present
I’m responsible for improving effectiveness in selling Motorola technology wearables and product services (app) by identifying consumer needs and, based on those needs, developing, publicizing, communicating strategies and executing those to offer support across various departments. I’m working closely with 3rd parties app integrations and the Motorola marketing and development team to provide a consistent and cohesive brand representation. I’m working in a small but growing team and I’m responsible for owning the marketing strategy aimed at driving user growth, retention, and ROI with a view that this will grow over time. I deliver transparent communication within the wider business and inspire them to deliver the best work for retailers, distributors and DTC. I analyse and report on marketing activities to the General Manager, work closely with the CPO on product developments (app and wearables). I support organisation and attend exhibited at CES 2023 where there is a customer facing experience promoting and building influencer networks and representing the Motorola brand. For each product launch I create a detailed product launch plan including worldwide pr coverage.
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Kingfisher plc
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United Kingdom
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Retail
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700 & Above Employee
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Brand Communications Manager
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Nov 2021 - Jan 2023
Own exclusive and leading brands, I’m responsible for 3 international trade brands and their apparel range. Developing and managing range and product communications across Kingfisher’s multiple operating countries. Delivering digitally led, inspirational content and consumer touchpoints for all markets while leading and coordinating multiple project streams. Ownership of marketing copy, briefing external agency and photo & video shoot execution. Distributing promotional and campaign launch activity with our top e-commerce banners such as Screwfix and B&Q, Castorama as key stakeholders. This will influence national advertising for radio, paid ads, social media, e-marketing as well internal engagement.
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Draper Tools
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United Kingdom
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Wholesale
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100 - 200 Employee
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Community Manager
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Jan 2021 - Nov 2021
Structuring, managing, and growing the Draper Tools Community by identifying additional avenues to build the community, via market and trend research. (Most recent is the Urban Gardening Campaign, as seen by bbc, the sun, mirror…) Responsible for effectively growing social media communities, through the development and delivery of social strategies that support overall business objectives. Responsible for influencer marketing and UGC across Experts and Enthusiasts. Responsible for community KPIs (across charity, sponsorship, social media, campaigns), reporting to head of comms. Actively managing charity activities, optimising high-level sponsorship relations and events, including budget management. Developing campaigns from strategic plan to execution, improving the Omni channel marketing experience, where we not only reach end-users but also adapt to reach b2b customers, and increase campaign revenue. Line manager to Community Coordinator, we are a crucial part of the modernization process within the business.
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Dickies®, a VF Company
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United States
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Retail Apparel and Fashion
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500 - 600 Employee
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Assistant Brand Manager
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Jun 2019 - Jan 2021
Assisting the Brand Manager across the UK and French market, whilst driving the brand exposure across key areas such as: PR, sponsorship, consumer communications, collaboration with the sales team (online and instore), create trade activities and strategies across marketing channels. Presenting marketing planning to global stakeholders, maintain Dickies brand standards and increase global consistency. Work actively on market research to understand consumer needs fully, this also includes competitors’ insights, market trends. Select products matching the campaign marketing planning for PR communication, reviews, testing, videos. Be a part of global meetings to collaborate on campaigns and adjust accordingly EMEA market. Managing the full Dickies workwear social media planning by creating digital campaigns, calendar build, content activation on UGC, but also achieving set objectives and keeping the allocated budget align. Involved with Timberland PRO launch for EMEA,
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Toolstream Ltd
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United Kingdom
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Wholesale
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1 - 100 Employee
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Brand Marketing Executive
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Jul 2017 - Jun 2019
Managing the brand Triton to make sure overall set marketing objectives are achieved. National and international show and exhibitions: manage internal planning and logistics of trade shows and exhibitions, events. Attend the events organised to represent the brand and be a point of contact. Press and advertising: create advertising plan, manage the implementation, manage long term relationships with press contacts, organise product reviews, create interviews and comment opportunities, monthly report.Social media: manage the social media sites and create a media plan/social year plan.Brand Ambassadors: create good relationships and maintain contact with potential en existing sponsorships.Email: plan and implement the email campaign.Website: manage updates to website, analyse date yoy/wow.Brand Catalogue production.Working on new upcoming projects. Create POS for retailers/customers worldwide.Achieve, monthly, quarterly and yearly goals and objectives.Involvement with product development and process from factory to warehouse, distribution, create product launches b2b and b2c to promote new ranges and products.Managing “young” brands, create business and management planning, work on their positioning on the market, increase distribution and sale figures, marketing and media plan, sponsorships, events etc...
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Marketing Assistant
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Jul 2016 - Jul 2017
Maximising company profits and developing sales strategiesReporting and creating marketing projects/campaignsSeasonal product selection for promotionsE-commerce: sending + creating weekly and seasonal emailsCreate target lists1 to 1 communication with the content team1 to 1 communication with the brand manager1 to 1 communication with the customer insight managerMarket research Competitor AnalysisUsing Google AnalyticsCommunicating with customersMedia planning + responsible contact person with print/mailing housesMarketing planningPreparing and comparing staticsEuropean marketing development, specific Netherlands and Belgium.Event marketingResponsible during events for set up, planning and organisationFace to face contact with existing - and potential customers B2B - B2CProduct demonstrationNational and international trade showsRepresent the company and brands Responsible for organising internal charity events within the company.
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European Business Development
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Oct 2015 - Jul 2016
Improve organisation’s market position and achieve financial growth.Build long term customer relationships, identifies business opportunities, negotiates and closes business deals. Maintains extensive knowledge of current market conditions.Help manage existing clients and ensure they stay satisfied and positive.Work towards individual business targets.Work with technical staff and other internal colleagues to meet customer needs.Direct translation Dutch - English - English - Dutch to speak with a clear message.Events:Face to face contact with existing - and potential customers (national and international shows)Represent the company and brands
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Education
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2012 - 2015
AP Hogeschool Antwerpen
Business management marketing, Marketing -
2014 - 2014
University of Jyväskylä
Project, Business management marketing
Community
