Product Marketing Lead - Discovery

• Jun 2022 - Present

Founded in 2017, Faire has become the world's leading online wholesale marketplace where retailers discover their next bestsellers from independent brands across the globe. $12B+ valuation. I oversee Product Marketing for international expansion, category expansion, and growth in new customer segments (e.g., larger retailers). My team is responsible for bringing continued value to our global community of brands and retailers through product strategy, technological innovation, integrated marketing campaigns and thoughtful messaging and positioning that will resonate with our diverse customer base. Show less

Product Marketing, Instagram Shopping - Reels & Video

• Dec 2021 - Jun 2022

Led a cross-functional team responsible for developing new monetization opportunities on IG, including driving adoption for shopping in reels by facilitating creator and brand relationships and developing instagram activations to bring consumer and seller awareness to new ways to shop on Instagram. Analyzed needs and behaviors of fashion, beauty and entertainment sellers to inform product roadmaps for shopping, discovery and engagement.

Product Marketing, Instagram Shopping - Seller Growth & Guidance

• May 2019 - Jan 2022

Led Product (PM, Design, Eng, Data Science, UXR) and Marketing cross-functional teams to launch Instagram shopping to 35 new markets around the world and enable millions of new sellers to grow their business leveraging Instagram's suite of commerce tools. Developed product and go-to-market strategy for Instagram's programs and features, such as native checkout in the UK (launched 6/21) and a self-designation tool to support businesses owned by underrepresented communities

Product Marketing Manager, MBA Intern, Instagram Shopping - Drops & Affiliate

• May 2019 - Aug 2019

Product Development & Merchandising, MBA Intern

• Jan 2020 - Apr 2020

MBA Consultant, North America Implementation Strategy - SkinCeuticals CUSTOM D.O.S.E

• Sep 2018 - Feb 2019

Enlisted as a part time consultant during business school to ensure continued success of Custom D.O.S.E. global pilot and smooth implementation of launch in North America.

Manager, Global Marketing and Product Development - SkinCeuticals

• Aug 2016 - Aug 2018

Led Marketing, Product Development and strategic growth for sun, moisturizer and mask categories within Skinceutical's portfolio. Developed global strategy to bolster brand's position as a leader in sun care by developing a new visual identify, product roadmap, segmentation analysis and strategies for increased digital engagement.Responsible for leading a cross-functional team comprised to launch pilot and go-to-market strategy for CUSTOM D.O.S.E, a device that leverages technology and science to improve how dermatologists diagnose their patients. Listed as one of seven on IP patent for digital tablet app (8 patents pending). Showcased technology at CES, American Academy of Dermatology (AAD) conference and to panels of doctors and physicians within the international medical community. Show less

Global Makeup and Fragrance Product Marketing, CLINIQUE

• Dec 2013 - Aug 2016

Managed Face (foundation, concealer, primer) and Fragrance categories for Clinique, including product development, merchandising and campaign strategy. Developed a global foundation strategy to increase brand relevance in international markets and launched Chubby Stick foundation, Clinique's first foundation stick; ranked brand's #2 launch in global sales (2016). Managed Face (foundation, concealer, primer) and Fragrance categories for Clinique, including product development, merchandising and campaign strategy. Developed a global foundation strategy to increase brand relevance in international markets and launched Chubby Stick foundation, Clinique's first foundation stick; ranked brand's #2 launch in global sales (2016).

North America Marketing, Velveeta & Parmesan

• Aug 2012 - Jan 2014

Managed PnL, budget and creative development for all launches across Velveeta/Parmesan brands and determined effective resource allocation across mediums Managed PnL, budget and creative development for all launches across Velveeta/Parmesan brands and determined effective resource allocation across mediums