Rainy Rosethalia

Marketing Manager at Bamboo Blonde
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Contact Information
us****@****om
(386) 825-5501
Location
Bali, Indonesia, ID
Languages
  • English Native or bilingual proficiency
  • Indonesian Native or bilingual proficiency
  • Malay Limited working proficiency

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Credentials

  • Copywriting Online Course: Trik Merangkai Kata untuk Tingkatkan Penjualan
    Skill Academy
    Mar, 2020
    - Nov, 2024
  • Conference Presenter of International Degree Design Exchange
    Universiti Teknologi MARA
    Aug, 2019
    - Nov, 2024

Experience

    • Indonesia
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Marketing Manager
      • Aug 2023 - Present

    • Indonesia
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Content & KOL Specialist
      • May 2022 - Aug 2023

    • Freelance Copywriter & Social Media Manager
      • Dec 2018 - Jun 2023

      I believe in the power of social media and well-written words. I fell in love with writing and have been handling projects from different clients since 2018. My commercial works consist of ad campaigns, translations, websites, product description, copywriting for brand identity, and social media copywriting. As a copywriter, my main job is to apply the power of effective copy to help expand awareness and help businesses grow. Presenting your businesses' Unique Selling Point with the copywriting is vital and game-changing. However, you need to make sure that the copy is clear, concise, and effective. My background in marketing helps me to develop original concepts to power campaigns delivering excellent ROI. As a social media manager, my main job is to provide the best social media strategy for your brand. I believe that the right strategy can elevate a brand above the competition.​ I would be glad to help you establish the best social channels your objectives, a tone of voice for each channel, and a social media channel strategy. I understand that each project is unique, so I am able to apply the suitable tone and language styles that appeal to each brand's target market. In order to achieve effective and compelling communication, I always develop and maintain a clear and consistent voice of the brand. Some of my previous clients are PT Procon Indah Sekata, Kalm Studio, Carmel, Make Oceans Plastic Free (MOPF), and Nbrands (Luna's Toys, Studio Bali, Lettering & Life). Feel free to contact me if you need a sample of my work. Show less

    • Freelance Project Manager
      • Mar 2021 - Mar 2022

      Kalm Studio is a local ready-to-wear brand from Indonesia which aims to empower modern women by creating elegant and chic clothing with the finest quality.As a Project Manager at Kalm Studio, I am responsible for making sure that campaigns are followed up and completed in a timely manner ensuring high quality delivery. My daily routine consists of working closely together with internal team and vendor to achieve project goal, developing and communicating clear and actionable deliverables, and also creating strong marketing campaigns using organic channels such as Social Media, Blog, Email, and website. I am also responsible for analyzing campaign data & providing report for improvements. Show less

    • Freelance Copywriter
      • Apr 2019 - Mar 2021

      As a copywriter, my main job is to make creative concept and to produce engaging copy aimed at Kalm Studio's audience. What I love as a brand's copywriter is the opportunity to harness the power of language to engage audience and persuade them to perform specific actions.I work alongside graphic designer to conceive and complete effective content. During my time here, I was able to create various engaging copy for advertising campaigns, websites, landing pages, ads, newsletters, social media posts, and product description. Show less

    • Indonesia
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Business Development & Partnership
      • Sep 2019 - Mar 2021

      Whizliz.com or PT Lino Walden Teknologi is an online marketplace for fine jewelry with a variety of high-quality brands. In this position I reported directly to the CEO and led the operational team. I was hired as a Business Development Executive, in which I was responsible for analyzing the performance and growth of Whizliz.com by tracking business unit KPIs, interpreting and evaluating current and past financial data, and then creating insights on the available data. In addition, I also continuously performed market research to identify new opportunities including but not limited to new growth areas, trends, customers, products and services. During my time here, we were able to launch Whizliz mobile application, available on Android and iOS. In this position, I was also tasked to design and execute strategic plan to drive growth of Whizliz.com in all areas, driving actions to support a five-times increase in revenue within one and a half year. I collaborated in cross-functional discussions with content, finance, and product development teams to further align decision-making processes. As for the partnership side, I was also responsible in identifying high-quality fine jewelry brands, delivering pitches and acquiring them as new merchants at Whizliz.com. During my time here, I was able to acquire 7 fine jewelry brands, build good relationships, and ensured the success of each brand on Whizliz.com by providing insights and recommendations. Moreover, I was also responsible in implementing campaigns, communicating new developments on the platform, analyzing and reporting each brand's performance. Not only maintained relationship with Whizliz's merchants, I also negotiated deals, developing and delivering pitches with other business partners to generate new leads and to boost revenues. During my time here, I managed to build partnership with remarkable local brands such as Avoskin, Lacoco, and The Bride Dept. Show less

  • Verso Jewellery
    • Bali Province, Indonesia
    • Fine Jewelry Design Intern
      • Sep 2018 - Oct 2018

      Verso Jewellery is a local fine jewelry brand which values minimalist and simplicity. Every pieces of Verso Jewellery are handmade in Bali, from sterling silver with utmost attention towards detail. The collection comes in different sizes and color options. Silver – which is the real color from sterling silver itself, black or oxidized, gold and rose gold – which are plated with gold 24k. During my internship here, I was involved in a few projects, including: - Researching, anticipating and accommodating trends on jewelry, fashion, shapes, and color - Designing and developing new jewelry designs complying with creative and functional goals as specified by brand - Drawing and visualizing the ideas - Assisting in jewelry production from first prototype to final product Show less

  • House of Jealouxy
    • Greater Jakarta Area, Indonesia
    • Fashion Jewelry Design Intern
      • Jun 2018 - Aug 2018

      House of Jealouxy is a local fashion jewelry brand which aims to make something extraordinary and chic at an affordable price. House of Jealouxy has designed a wide range of jewelry, such as necklaces, earrings, bracelets, body jewellery, ankle bracelets, and head jewellery. It is also known for our statement pieces that have been worn by celebrity clients, designers, and prominent magazines used in various outlets such as music videos, fashion spreads, magazines cover, album cover, events, and fashion shows. During my 3-month internship, I was involved in a few projects, including: - Managing the design process from concept to production of finished collections including but not limited to sketching into new styles, creating mood boards, creating and updating line sheets - Selecting materials for the design while taking cost of material and production into consideration - Researching new trends in products and colors, fashion trends, source materials, and components - Developing innovative designs and collections while also providing feedback on current collections, for areas of improvement Show less

    • Indonesia
    • Education Administration Programs
    • 700 & Above Employee
    • Graphic Designer
      • Mar 2018 - Aug 2018

      As a graphic designer, I was responsible for: - Studying design briefs and determining the requirements - Conceptualizing and developing graphics for social media and website of Universitas Pelita Harapan - Presenting and ensuring that the final graphics are communicating the right message and visually appealing As a graphic designer, I was responsible for: - Studying design briefs and determining the requirements - Conceptualizing and developing graphics for social media and website of Universitas Pelita Harapan - Presenting and ensuring that the final graphics are communicating the right message and visually appealing

Education

  • Universitas Pelita Harapan
    Bachelor of Arts - BA, Industrial and Product Design
    2015 - 2019
  • Temasek Junior College
    2013 - 2014
  • Anderson Secondary School
    O level graduate
    2012 - 2013

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