Experience

Smark Global (Holdings) Limited

• Hong Kong
• IT Services and IT Consulting
• 1 - 100 Employee

• • Oct 2022 - Present

  - Manage and monitor marketing campaigns, provide suggestions and feedback to improve the performance, and prepare post-campaign report- Develop and maintain social media campaigns and company websites- Conduct and present preliminary marketing proposals for clients- Liaise with external agencies to coordinate advertising programmes

• • Oct 2021 - Sep 2022

  - Developing digital marketing proposals, social media promotion plans, and content strategies for clients · Pre-campaign conversion & ROI forecast · Proposing suitable marketing automation tools (e.g. email marketing, Chatbot) and tracking tools to clients based on their needs and implementing them to collect data for further analysis. · Post-campaign data collection, analysis and reporting- Proposing and executing SEO & SEM strategies, including content optimization, internal link building, backlink outreach, keyword planning, etc. · Conducted keyword research and competitor analysis - Executing ad placement on digital media such as Facebook Ads, Google Ads, Linkedin Ads, etc- Managing the company's official website, including content creation, copywriting, and graphic designs.- Project management and providing timely service to clients Show less



The Hong Kong University of Science and Technology

• Hong Kong
• Higher Education
• 700 & Above Employee

• • Apr 2020 - Oct 2021

  - Took a leading role in WeChat management and content development- Supported the team in Facebook, Instagram, LinkedIn, YouTube, Tencent Video management- Assisted in data collection for conducting and comparing social media marketing performance analysis- Participated in various branding projects (brand guidelines, website UX/UI projects, etc.)

• • Aug 2016 - Oct 2021

  - Developed and executed yearly marketing plans to build brand awareness- Managed official Instagram account (content curation, visual/ video production) to increase the no. of followers- Handled customers' inquiries and building close relationships to ensure higher customers' satisfaction

• • Oct 2019 - Mar 2020