Experience

Mario Badescu Skin Care, Inc.

• United States
• Personal Care Product Manufacturing
• 100 - 200 Employee

• Vice President of Creative

  • Jun 2021 - Present

  Strategize with CEO and upper management to evolve overall brand voice and ensure it is recognized across all channels Collaborate with Marketing, PR, Social, R&D, Regulatory and Sales Directors to develop fresh ideas for product launches Conceptualize and deliver engaging, effective, on-brand content with internal and external creative production teams Oversee execution of all packaging, merchandising, e-commerce, social, PR and retailer-specific design projects Hire, develop and… Show more Strategize with CEO and upper management to evolve overall brand voice and ensure it is recognized across all channels Collaborate with Marketing, PR, Social, R&D, Regulatory and Sales Directors to develop fresh ideas for product launches Conceptualize and deliver engaging, effective, on-brand content with internal and external creative production teams Oversee execution of all packaging, merchandising, e-commerce, social, PR and retailer-specific design projects Hire, develop and inspire a team of in-house print, digital, packaging and merchandising design professionals Build the creative team to meet the needs of a fast-growing global brand and effectively manage workloads and deadlines Manage illustrators, photographers, videographers and event designers for off-site collaborations Meet with retailer executives to learn store specifics and ensure brand alignment and easy project execution

• Creative Director

  • May 2014 - Jun 2021



Raimey Creative

• Creative Director

  • Aug 1998 - Present

  NYC Freelance Art Director / 10-14 Selection of clients and work includes: StriVectin: packaging, national advertising, merchandising, promotional materials and public relations events Ouidad: national advertising, sales materials, merchandising and brand identity for salon and retail accounts RestorSea: instructional video art direction and web promotion layouts Maybelline & Garnier: national account advertising and in-store promotional… Show more Freelance Art Director / 10-14 Selection of clients and work includes: StriVectin: packaging, national advertising, merchandising, promotional materials and public relations events Ouidad: national advertising, sales materials, merchandising and brand identity for salon and retail accounts RestorSea: instructional video art direction and web promotion layouts Maybelline & Garnier: national account advertising and in-store promotional design Essie: trade account advertising for print and web Assistant Art Director / L’Oréal / 99-10 Assisted in the development of a new in-house art department focused on drug store accounts Collaborated with Sales Managers to form design strategies for national account advertising Designed POP materials that maintained the L’Oréal brand image within a drug store environment Created invitations, mailers, posters, banners and collateral material for in-store promotional events Designed sales kits, brochures and sell sheets for national sales force Worked with National Account Managers to provide art for circular advertising and email blasts Developed strategic ideas and prepared presentation materials for account meetings Directed product photo shoots Checked pre-press proofs and provided direction to printing house for photo retouching Sourced printers, freelance designers, photographers and promotional material suppliers Designer / L’Oréal / 98-99 Designed packaging and displays for L’Oréal skin care lines Assisted in design and development of new product lines and maintenance of existing lines Worked with out-sourced vendors to create comprehensives Checked mechanicals and pre-press proofs Provided direction to production house for photo retouching Directed product and display photo shoots Show less