Experience

American Garden | GEMCO - Global Export Marketing Co. USA

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Business Head INDIA

  • Mar 2022 - Present

  Delhi, India • Leading teams for Business worth 10 MN USD per annum, Driving sales/marketing and growth for all INDIA. • Conceptualize and Develop new business Strategy for roadmap of organization’s expansion. • Oversee the execution of the strategy through planned shipment targets, investment strategies and distribution expansion. • Formulating India Market sales structure in all sales channels like ECOM, MT, GT and HORECA. Importer stock management and demand planning for INDIA, distributor… Show more • Leading teams for Business worth 10 MN USD per annum, Driving sales/marketing and growth for all INDIA. • Conceptualize and Develop new business Strategy for roadmap of organization’s expansion. • Oversee the execution of the strategy through planned shipment targets, investment strategies and distribution expansion. • Formulating India Market sales structure in all sales channels like ECOM, MT, GT and HORECA. Importer stock management and demand planning for INDIA, distributor customer relations, & other KPI’s of the organization. • In line with the organization’s Annual Business Plan, formulate tailor made solutions utilizing American Garden brand for the territory. • Horizontal and Vertical distribution drives and Trade market initiatives to expand distribution. • Oversee the execution and implementation of the distributor in the territory. • Tailor made BTL marketing initiative in collaboration with Trade marketing team and execution drive with Importer’s team. • As a Principal Manage and monitor GEMCO’s local investments by verifying execution of investments, monitoring ROI’s, controlling the overall investment levels in the territory. • Assist distributors in achieving GEMCO’s business objectives by assisting in efficiency improvements, aiding in recruitment, provide constant training, route re-engineering, etc. • Liaison with different departments/divisions for sales reports, forecasts, financials reports, and business development initiatives both inter and intra company. • Having a leadership and influential role in monthly inventory management/rolling forecast and Demand planning, sales structure, customer management, with GEMCO’s business partners in the territory. • Maintain relationships to persuade and influence strategic decision making beneficial to GEMCO’s business objectives. Show less



FERRERO INDIA PRIVATE LIMITED

• India
• Food and Beverage Manufacturing
• 400 - 500 Employee

• Sr. Manager Key accounts MT and HORECA NORTH INDIA

  • Jan 2022 - Mar 2022

  Delhi, India

• Regional key accounts manager NORTH INDIA

  • Sep 2019 - Mar 2022

  North india

• Regional Key Account Manager Modern Trade Delhi NCR+RAJASTHAN

  • Aug 2018 - Mar 2022

  DELHI/NCR and RAJASTHAN  Managing a team of 4 Team leaders and 24 Market development executives for realizing commercial priorities & driving vibrant brand portfolio like Kinder Joy; Nutella and Ferrero Rocher chocolates across National and Regional MODERN TRADE stores.  The current deliverables include providing Ferrero brands to more than 650 National & Regional key accounts across Delhi/NCR and Rajasthan, managing topline and bottom line objectives in these accounts. The business plan has a turnover of Rs.55… Show more  Managing a team of 4 Team leaders and 24 Market development executives for realizing commercial priorities & driving vibrant brand portfolio like Kinder Joy; Nutella and Ferrero Rocher chocolates across National and Regional MODERN TRADE stores.  The current deliverables include providing Ferrero brands to more than 650 National & Regional key accounts across Delhi/NCR and Rajasthan, managing topline and bottom line objectives in these accounts. The business plan has a turnover of Rs.55 Cr.  National Customer includes: Big bazar; Reliance; Lots; Metro; ABRL; Spencer’s; SPAR; Dmart and Walmart.  Managing entire visibility, system-permission, Promotion calendar, cross promotions, implementation stock availability & review etc. in all National/Regional accounts.  Owning sales of 25 High volume outlets from primary to tertiary and continuously handover the same to team.  Continues track of target given to execution team for planning POSM inside the store.  Ensuring consistent adherence to sales, marketing, finance payment distribution policies & procedures in dealing with key accounts.



HINDUSTAN COCA COLA BEVERAGES PVT LIMITED

• KEY ACCOUNT MANAGER

  • Jul 2016 - Mar 2022

  WEST UP/ UTTARAKHAND Key responsibilities  Managing a team of 5 Team leaders and 10 Market development executives for realizing the short-term commercial priorities & driving long-term vision of The Coca Cola Company through its renowned & vibrant beverage portfolio across HORECA/NIGHT LIFE/ENTERTAINMENT and EMERGING CHANNELS in West UP and Uttrakhand.  The current deliverables include providing Coca Cola brands to more than 550 National & Regional key accounts across WUP & UK, managing topline and bottom… Show more Key responsibilities  Managing a team of 5 Team leaders and 10 Market development executives for realizing the short-term commercial priorities & driving long-term vision of The Coca Cola Company through its renowned & vibrant beverage portfolio across HORECA/NIGHT LIFE/ENTERTAINMENT and EMERGING CHANNELS in West UP and Uttrakhand.  The current deliverables include providing Coca Cola brands to more than 550 National & Regional key accounts across WUP & UK, managing topline and bottom line objectives in these accounts. The business plan has a volume buildup of 1.8 MN physical cases with a turnover of Rs. 900 MN.  National Customer includes: Dealing with MAC DONALDS, DOMINOS, HALDRIRAM, CINEMA VENTURES, SMASSH, MR. SUB, NANDOS, DUNKIN DONUTS, CARLS JUNIOR,  Local accounts include GODFREY PHILLIPS, SPICE CINEMA, WORLD OF WONDERS, SAMSUNG, VIVO MOBILES, INDIAMART, COLLEGES and UNIVESITIES and Standalone Modern trade outlets in West U.P.  Handling Clubs/Nightlife accounts like IMPERFECTO, TGI Friday’s, Smoke factory, ICE CUBE, IRISH HOUSE CAFÉ, SMAASH for on trade business.  Handling Teen recruitment drive in colleges and corporate offices.  Review reports on key account performance, analyses key accounts to identify gaps and growth opportunities as per PITA model, track volume for all activated key accounts for EBIT realizations and opportunities to turn EBIT negative accounts into EBIT positive accounts  Managing the entire visibility, system-permission, Promotion calendar, Combos, bill buster activity, cross promotions, implementation stock availability & review etc. in all National/Regional accounts.  Accountable for delivering Topline/Bottom line, and Trade investment goals for regional customer with JBP.  Acquisitions and retentions of Key Accounts.  Ensuring consistent adherence to sales, marketing, finance payment distribution policies & procedures in dealing with key accounts. Show less



Hindustan Coca Cola Beverages Pvt Ltd

• Sales Team Leader

  • Mar 2011 - Mar 2022

  DELHI/UP  Managing a team of 2 executives and 9 Market development executives for realizing the short-term commercial priorities & driving long-term vision of The Coca Cola Company through its renowned & vibrant beverage portfolio across Modern Trade in 2 Units Delhi/West UP.  The current deliverables include providing Coca Cola brands to more than 125 national & regional key accounts across Delhi and WUP & managing topline and bottom line objectives of HCCBPL. The business plan has a volume… Show more  Managing a team of 2 executives and 9 Market development executives for realizing the short-term commercial priorities & driving long-term vision of The Coca Cola Company through its renowned & vibrant beverage portfolio across Modern Trade in 2 Units Delhi/West UP.  The current deliverables include providing Coca Cola brands to more than 125 national & regional key accounts across Delhi and WUP & managing topline and bottom line objectives of HCCBPL. The business plan has a volume buildup of 12.5 Lac physical cases with a turnover of Rs.65 Cr.  MT B2C: Dealing with Bharti Easy Day, Big Bazaar, Sabka Bazar, SRS Retail, SPAR, Hyper City, Super Bazar, Sun Agri Fresh to drive visibility, activations and volumes in organized retail.  MT B2B: Wal-Mart CNC/ Reliance CNC, Leveraging Cash & Carry business as an alternative distribution opportunity to drive volumes and Numeric distribution. • Managing the entire visibility, system-permission, implementation, and stock availability & review etc. in all Regional accounts.  Accountable for delivering Topline/Bottom line, Share on Shelf, and Trade investment goals for regional customer.  Deliver on the Quarter and Annual Plans for the accounts wise/ Category wise with the Joint Business Plan with Customer.  Acquiring local modern trade/ stand-alone outlets though PNL forecast.  B2B Deal structuring, Market intelligence, achievement of Category growth goals, Merchandizing, Store execution, POSM planning, promo Activation, BTL in MT outlets.  Ensuring consistent adherence to sales, marketing, finance payment distribution policies & procedures in dealing with key accounts. Show less



Ruchi Soya industries Limited

• India
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Sales Executive

  • Jun 2008 - Mar 2011

  Hyderabad Area, India • Primary and secondary sales tracking. • Mapped all products in category through the EVRF form. • To create interception points to improve incidence level. • To execute local promotion with consumer & trade scheme, manage trade marketing activities at chain/store level. • To maintain MBQ level store wise; to increase through put at each store. • To focus on execution at store level for better visibility.



SRS LTD

• Machinery Manufacturing
• 1 - 100 Employee

• OPERATIONS

  • 2003 - 2004

  Operations and sales