Rahul Raman, MBA

Vice President, Sales & Global Partnerships at 108 Media
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Location
Toronto, Ontario, Canada, CA

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Neeraj Kohli

Rahul is an out of the box thinker; highly dynamic and result oriented professional . As a colleague, I found him to be extremely energetic and passionate about his responsibilities. He is very a deligent and hardworking person who does justice to the role assigned to him while remaining personable with colleagues and clients. I wish him all the success in his life.

Syed Alam

I had the pleasure of working with Rahul in Dubai.His expertise in marketing & brand management is unparallel. He is always more than willing to go above and beyond to ensure others are successful within our company as well as his Principals. Never fail attitude helps him achieve great things at Work, and in every aspect of his life! The greatest attribute he possesses is the drive to help others achieve their potential.He is a natural leader in his team. I wish him all success in his professional and personal life...!

LinkedIn User

Rahul is one person who dedicates himself to the task at hand and will give you positive results even when the odds are against him. He wins you over with his dynamic personality and is surely an asset for any organisation he works with. A person who is so positive in life and take things in your stride no matter how tough the situation is.

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Credentials

  • Leadership & Wellbeing
    Ted Rogers MBA at Ryerson University
    Jun, 2022
    - Sep, 2024
  • Agile Scrum Fundamentals Course
    Udemy
    Jun, 2021
    - Sep, 2024
  • Digital Body Language
    LinkedIn
    Jun, 2021
    - Sep, 2024
  • Introduction to Scrum
    Scrum Alliance
    Jun, 2021
    - Sep, 2024
  • Exercising Leadership: Foundational Principles
    HarvardX
    May, 2021
    - Sep, 2024
  • Professional Marketer (MCInst.M)
    Canadian Institute of Marketing
    Mar, 2015
    - Sep, 2024
  • Sales & Marketing Certificate
    Humber College
    Mar, 2015
    - Sep, 2024
  • Canadian Workplace Essentials
    Ontario Tourism Education Corporation (OTEC)
    Feb, 2015
    - Sep, 2024
  • Digital Learning Certificate, Social Media Marketing
    IAB Canada
    Jan, 2012
    - Sep, 2024
  • Google Ads - Measurement Certification
    Google
    Sep, 2021
    - Sep, 2024
  • Google Ads - Search Certification
    Google
    Sep, 2021
    - Sep, 2024

Experience

    • Singapore
    • Entertainment
    • 1 - 100 Employee
    • Vice President, Sales & Global Partnerships
      • Feb 2017 - Present

      - Lead and deliver strategic engagements including planning, budgeting, sales, competition analysis, business process optimization, digitization, and business modeling - Providing expertise for business activities and projects including content distribution (TV & Films), rights and licensing management, branded entertainment, strategy development & implementation, monetization solutions, and M&A integrations - Managing multiple corporate actions including pre-deal due diligence, post-deal merger integration, P&L analysis, forecast modeling of new projects, pay-downs, and splits -Negotiating finished and pre-sales content license agreements across linear and digital broadcasters (OTT & Telcos) - Acquiring factual formats from major studios and overseeing relevant collaborations for local version monetization (6 projects - total budget $8mn) - Lead business development efforts by assessing opportunities, developing proposals, leading presentations, and establishing relationships - Identifying, managing, and communicating project expectations and issues effectively to internal and external stakeholders to ensure successful delivery - Building partnerships with producers and broadcasters to acquire commercially viable programming including factual, scripted, and animation shows Show less

    • Director, International Sales & Acquisitions
      • Apr 2015 - Aug 2016

      - Managed international sales of multi-genre content catalogue (over 3,000 hours of Factual, Lifestyle, Children’s and Sports entertainment) to broadcasters worldwide - Licensed programming to platforms including Terrestrial, Pay TV, Free TV, Cable & Satellite TV, OTT, Telcos, VOD, SVOD, AVOD, TVOD, IPTV, DVD/Home Video and Inflight - Actively sourced and evaluated acquisitions for finished programs across all genres - Oversaw all aspects of marketing; including designing of trade posters, website, one-sheets, program submission to markets and weekly email marketing campaigns Show less

    • Canada
    • Business Consulting and Services
    • Director Sales & Acquisitions (Principal)
      • Aug 2012 - Mar 2015

      - Licensed television rights including TV series, animation, and factual programming to worldwide broadcasters - Led business case development, strategic rationale and business modelling for partnerships and acquisitions - Formulated actionable insights by constantly researching industry trends and competition analysis - Managed relationships with producers and potential partners for content acquisition - Led engagements and teams successfully with a focus on client needs and generating value - Oversaw Digital Initiatives including email campaigns and social media presence for films and TV shows - Developed, implemented, and delivered creative business solutions based off client goals and emerging industry trends - Facilitated the investment process by contributing into preparation of business plans as appropriate Show less

    • United States
    • Movies, Videos, and Sound
    • Manager, Affiliate Sales
      • Jan 2010 - Jun 2012

      - Managed and serviced MPVDs (affiliates/clients) in the South Asian region - Facilitated distribution launch of Discovery Science, Discovery Turbo and Discovery HD World - Launched Discovery Network channels across multiple Telecom Operators in India - Initiated and developed strategic affiliations ensuring channel visibility and subscription deals - Managed and serviced MPVDs (affiliates/clients) in the South Asian region - Facilitated distribution launch of Discovery Science, Discovery Turbo and Discovery HD World - Launched Discovery Network channels across multiple Telecom Operators in India - Initiated and developed strategic affiliations ensuring channel visibility and subscription deals

    • India
    • Spectator Sports
    • 1 - 100 Employee
    • Manager: Business Development (Vertical Head)
      • Sep 2007 - Jan 2010

      - Led strategic and business development initiatives for sports TV channels across traditional and digital platforms - Managed subscription sales to Hotels, Commercial Establishments and BDUs including IPTV, Telecom and Satellite TV operators - Planned and executed trade marketing campaigns to build awareness for various events involving displayable merchandise, endorsements and on air contests - Developed new revenue streams across media platforms; increasing annual revenue by 20% Show less

    • Assistant Product Manager
      • Feb 2006 - Aug 2007

      - Conceptualized and executed product development, pricing and sales strategies for Home Video formats in kids and factual entertainment genre - Managed integrated marketing/promotional campaigns involving retail in-store events, sponsorship deals, on-air contests, write ups, press releases, interactive institutional workshops and cross channel tie-ups - Negotiated multiple acquisitions contracts within allocated budgets securing best programming value and impacting a 12% reduction in cost - Formulated and executed budget plans specific to product releases, specialty genre & studios, incorporating marketing expenses, production costs, retail price fixation and projections - Launched documentaries, comedies, animation titles under the studios labels of Jetix, Entertainment Rights, HIT Entertainment, Chorion and The History Channel Show less

    • India
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Territory Manager
      • Sep 2004 - Jan 2006
    • Executive: Customer Relationship
      • Aug 2002 - Aug 2004
    • Executive: Customer Relationship
      • Jul 2001 - Aug 2002
    • Mexico
    • Airlines and Aviation
    • 1 - 100 Employee
    • Business Development Executive
      • Jul 1999 - Jun 2001

Education

  • Harvard Business School
    HBX - Certificate in Strategy Execution
    2021 - 2021
  • Ted Rogers School of Management - Toronto Metropolitan University
    Master of Business Administration - MBA
    2021 - 2022
  • University of California, Los Angeles
    MGMT - The Business of Entertainment
    2021 - 2021
  • University of Toronto
    Digital Marketing Management - Foundations
    2017 - 2017
  • Pondicherry University
    Master of Marketing Management
    2001 - 2003
  • Delhi University
    Honours Bachelor of Commerce (B.Comm), Marketing
    1996 - 1999

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