Digital Marketing Specialist

• Aug 2019 - Present

- Development and delivery of the annual Marketing plan with budget management.- PAID SOCIAL: Content and budget management- Email marketing management and deployment.- Management of sales data dashboards (Excel and BI) to present results to management team.- Website content creation including writing blogs and editing/creating videos.- Management of all social media platforms – campaign planning and budget (paid and organic).- Website management including use of CMS, developing content, SEO development, performance analytics.- Design of collateral and copy for digital and print campaigns, working with the external designers when needed.

Digital Account Manager

• Mar 2018 - Jul 2019

- Manage client projects from brief until completion - Projects include: Client SEO management, Website design, Marketing campaigns, Social Media - Social media management and strategy development for clients- Act as the first point of call for our clients, managing a portfolio of client accounts. - Build and maintain cohesive working relationships with our clients.- Writing detailed brief and liaise with design team and website developers to facilitate client requests.- Identify new client relationships: Management of Trident PPC Campaigns (Google Ads) Creating SEO strategy and undertaking on-site part of the strategy Full Management of Trident Social Media Channels (Linkedin, Twitter, Facebook) Managing Trident E-mail marketing (Mailchimp)- Present creative concepts to clients.- Budgetary management.Management.- Writing SEO optimised blogs for Trident

Social Media Manager

• 2015 - Mar 2018

- Oversee Social Media strategy (Paid and Organic)- Create Engaging Content for Social Media to drive engagement and readers- Manage an international team of designers- Building Youtube channel from scratch Identifying and building relationships with targeted influencers Manage video and editing team- Writing short and long-form copy in the defined voice and tone of the brand on currently trending football topics pertaining to Internazionale Football Club.- Liase with an international team of online based writers.

Media Executive (4 Month FTC)

• Jan 2017 - Apr 2017

- Building a database of contacts of the members of the media in London and UK.- Contacting and pitching the members of the media to generate press for the event.- Building a database of contacts of the top executives from the sports TV industry in the UK.- Contacting and pitching the TV executives to broadcast the event.- Assisting at the main event in London with organisation, player interviews and dealing with media individuals.- Drafting of press releases, journalists registrations, managing of press accreditation and more.- Reports on the PR, media and TV exposure after the event.

EMEA Digital Marketing Assistant

• Jun 2014 - Aug 2015

Marketing Management:- Supporting the team in the development of creative communication campaigns either online or through more traditional channels - Planning, optimization, execution, tracking and recording campaign progress - Production and adaption of marketing material like online banners, E-Mail and internet content, customer forums and product sheets into various languages - Owning different processes inside the overall communications project plan, ensuring flawless execution while actively collaborating with the teamSocial Media:- Created various SM campaigns that reached record amounts of engagement for the brand- Shot and edited videos to a professional levelWeb:- Design, maintain and update web pages - Setting up and tracking PPC campaigns- Utilise Google AdWords and Google Analytics to drive SEO and SEM improvement- Create and develop metrics dashboards and a variety of online media projects - Generated over 1000 interactions and 400 business contacts through the development of a touchscreen interface designed to showcase the latest products, and used at the largest electronic trade shows in Europe. System developed is now used by TI worldwide.Search:- Using SEO tools to ensure organic presence on all local webpages remain in a high rank (EU, DE, IT, FR & RU).- Support and provide consultancy for content regarding paid search, banners and emails.Email:- Managing and scheduling emails into the system.- Coordinating with agency to ensure tests and final emails are sent out on time and correctly.- Editing emails using HTML- Creation and testing of new email templates

Social Content Creator

• Jul 2013 - Jun 2014

- Translated articles from Italian to English to a good standard for Inter Milan fans worldwide. - Created social media assets- Assisted in the creation and implementation of the social strategy- Wrote In-depth articles and editorialsThe site had over 50000 hits a day and was in that period of time the most popular non-English Inter fan site globally. - Translated articles from Italian to English to a good standard for Inter Milan fans worldwide. - Created social media assets- Assisted in the creation and implementation of the social strategy- Wrote In-depth articles and editorialsThe site had over 50000 hits a day and was in that period of time the most popular non-English Inter fan site globally.

Sales Assistant

• Nov 2007 - Dec 2011