Experience

ids fashions ltd.

• Design Head

  • Dec 2014 - Present

  # Leading team comprising of designers, product developers and wash technicians. # Provide detailed and focused creative direction to design team. Do thorough trend research using various forecasting sites and travel to International fair covering fabrics, styles, colors and trims. # Conceptualising entire design collection based on buyer trends and brief. # Sourcing and developing suitable fabrics in terms of trends and price points from global suppliers. # Visualising and styling a range of products covering fashion and core categories. # Brain storming and focusing on the entire look of the season based on wash trends and directions. # Customer presentations with seasonal collection. # Product allocation and price negotiation. # leveraging and becoming a part of marketing strategies which guarantees business improvement and profits through developments. # Shade approval with shade band exercises and SOP creation. # Being a link for the design and merchandising for smoother flow during production and better level of communication. # Handling twill products also as part of core collection for specific brands. Clients & Brands : C&A, ESPRIT, NEWYORKER, CAMEL ACTIVE, ZARA, WE Fashions, MAYORAL, JEANSFRITZ, MR. LADY, BIGSTAR Show less



Arvind Limited

• India
• Retail Apparel and Fashion
• 700 & Above Employee

• Senior Designer

  • May 2012 - Nov 2014

  # Worked in Arvind denim lab doing denim fabric development as well as garment collection. # Creating mood, shape and trend boards as well as washes. # Being closely associated with the “B to C” division and taking denim to a different platform. # Design and managing as part of the team; fashion shows in Delhi, Mumbai & Ahmedabad. # Get involved in seasonal market research to help the other design team member to develop a new product range and forecast trends for the following season. # Always comercially translate the latest market trends to company’s brand architecture. # PROJECTS: (Fabric designing & Apparel designing) Neo Denim, Khadi Denim, Cord Denim, Linen Denim, Denim blazers collection Show less



Embex export

• India

• Asst. designer

  • Jun 2010 - May 2012

  As designer supporting head designer by helping them create new materials, styles, colours and patterns for fashion brands and labels. As a design assistant, using my product knowledge and strong pattern cutting skills to create prototypes and tailor existing garments. Produced clean and detailed technical sketches Communicated technical and creative ideas to design team. Communicate concepts and ideas to the senior designer, using sketches, fabrics and trims As designer supporting head designer by helping them create new materials, styles, colours and patterns for fashion brands and labels. As a design assistant, using my product knowledge and strong pattern cutting skills to create prototypes and tailor existing garments. Produced clean and detailed technical sketches Communicated technical and creative ideas to design team. Communicate concepts and ideas to the senior designer, using sketches, fabrics and trims