Experience

Softpulse Infotech Private Limited

• India
• IT Services and IT Consulting
• 1 - 100 Employee

• SEO & Digital Marketing Manager

  • Jan 2021 - Present

  Surat, Gujarat, India Softpulse Infotech is a full-service digital agency. Deliver a unique, dynamic & tailored service to every client, big or small. Believe there’s no value in a ‘one-size-fits-all’ method for SEO, Content Marketing, Social Media Marketing, or SEM. It uses creative digital marketing methods and constantly expects the intent of customers and search engines. - Collaborate with the Content, Design, and Development team to run the campaign seamlessly. - Create Report Suites using Google… Show more Softpulse Infotech is a full-service digital agency. Deliver a unique, dynamic & tailored service to every client, big or small. Believe there’s no value in a ‘one-size-fits-all’ method for SEO, Content Marketing, Social Media Marketing, or SEM. It uses creative digital marketing methods and constantly expects the intent of customers and search engines. - Collaborate with the Content, Design, and Development team to run the campaign seamlessly. - Create Report Suites using Google Analytics, Data Studio, SEMrush & Conductor based on the project requirement. - Measure the performance of digital marketing efforts using various web analytics tools (Google Analytics, Web Trends, etc.)

• Digital Marketing Executive

  • Jan 2020 - Present

  Surat, Gujarat, India Planning, developing, implementing, and managing the entire digital marketing strategy. - Planning and execution of SEO, SEM, social media, display advertising, and email marketing campaign strategies - Creating, building, and maintaining a social media presence - Responsible for creating all content to be presented in blogs, posts, whitepapers, and digital brochures - Measuring and reporting on performance of all campaigns about ROI and KPI - Leading pitches for SEO… Show more Planning, developing, implementing, and managing the entire digital marketing strategy. - Planning and execution of SEO, SEM, social media, display advertising, and email marketing campaign strategies - Creating, building, and maintaining a social media presence - Responsible for creating all content to be presented in blogs, posts, whitepapers, and digital brochures - Measuring and reporting on performance of all campaigns about ROI and KPI - Leading pitches for SEO, SMO, Content, and Conversion Rate Optimisation (CRO)

• SEO Head

  • Jul 2019 - Present

  Surat, Gujarat, India I head up SEO, Analytics, SEM, and Paid Social. As a Head of Search, I managed SEO, SEM, Content, and Analytics services with full ownership. - Planning strategies to drive Growth in audience and engagement - Managing the team - Leading pitches for SEO, SMO, Content, and Conversion Rate Optimisation (CRO) - Training and development of the team - Managing recruitment and Growth - Leading pitches for SEO, SMO, Content, and Conversion Rate Optimisation (CRO) -… Show more I head up SEO, Analytics, SEM, and Paid Social. As a Head of Search, I managed SEO, SEM, Content, and Analytics services with full ownership. - Planning strategies to drive Growth in audience and engagement - Managing the team - Leading pitches for SEO, SMO, Content, and Conversion Rate Optimisation (CRO) - Training and development of the team - Managing recruitment and Growth - Leading pitches for SEO, SMO, Content, and Conversion Rate Optimisation (CRO) - Communicate with the B2B Marketing team

• Sr. SEO Executive

  • Jan 2019 - Present

  Surat, Gujarat Perform SEO Audit for the website, develop the desired recommendation based on the requirement, understand the client requirement, and develop strategies to translate ideas into results that cater to client goals. - Responsible for optimizing websites for Google SERPs. - Perform a website audit (Onpage optimization) for every new website. - Work with the development team & regularly take follow-up to ensure SEO best practices are properly implemented. - Accomplishes website… Show more Perform SEO Audit for the website, develop the desired recommendation based on the requirement, understand the client requirement, and develop strategies to translate ideas into results that cater to client goals. - Responsible for optimizing websites for Google SERPs. - Perform a website audit (Onpage optimization) for every new website. - Work with the development team & regularly take follow-up to ensure SEO best practices are properly implemented. - Accomplishes website thorough keyword research through various software and competitive analysis & Performs comprehensive SEO strategies for the client's website to ensure they get a better ranking in google search engine. - Work closely with the other team members to meet client goals. - Ensure timely reporting of client projects as required.



Smartinfosys.net Prop. WebConnect Private Limited

• India
• IT Services and IT Consulting
• 1 - 100 Employee

• SEO & Digital Marketing Executive

  • Jun 2018 - Jun 2019

  Surat Area, India On-Page Optimization: Website Audit, Support For Resolving Technical Issues, Support For Modifying Website Structure, Competitor Analysis, Keyword Research, Various Types of Meta Tags Creation, Image Alt-Tags Optimization, Header Tags Optimization (H1 - H6), Image Optimization, URL Structure, Solving Canonical Issues, Broken Link Checking & Solving, Site Content Optimization, Structure Data, Schema Markup, Sitemaps Creation & Implementation, Robots.Txt Creation & Implementation, W3C… Show more On-Page Optimization: Website Audit, Support For Resolving Technical Issues, Support For Modifying Website Structure, Competitor Analysis, Keyword Research, Various Types of Meta Tags Creation, Image Alt-Tags Optimization, Header Tags Optimization (H1 - H6), Image Optimization, URL Structure, Solving Canonical Issues, Broken Link Checking & Solving, Site Content Optimization, Structure Data, Schema Markup, Sitemaps Creation & Implementation, Robots.Txt Creation & Implementation, W3C Validation, Google Webmaster & Analytics Verification, Keyword Mapping & Keeping Track of Targeted Keywords, Managing Data Through The Backend, Keyword Selection & Tracking Through Various Software Like Keyword Planner, Ubersuggest's Free Keyword Tool, Link Assistant, Google Analytics, Google Webmaster Tools & so on. Off-Page Optimization: Social Media Optimization, Directory Submissions, Submissions in High DA & PR sites, Link Building Techniques, Blog Posting, Article Submission, Social Bookmarking, Local Listing, Image Sharing, Video Submission, PPT Submission, Forum Posting, Blog Commenting, QA Submission, Profile Link Creation, Guest Post, Press Release, Web 2.0 Submission, Competitors Backlink Analysis & Many More. Show less