Experience

By Design

• India
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • 1994 - Present

  By Design (formerly IBD) is a communication agency grounded in the philosophy of design. We devise 360-degree solutions - Branding, Packaging, Mass Media and Digital Campaigns - anchored in answers to the Who, What, Why, Where, When and How of brand and marketing situations. Over the years, By Design has worked successfully over a wide range of product categories and business cultures. From luxury hotels to traditional personal care. From high-end electronics to minor appliances… Show more By Design (formerly IBD) is a communication agency grounded in the philosophy of design. We devise 360-degree solutions - Branding, Packaging, Mass Media and Digital Campaigns - anchored in answers to the Who, What, Why, Where, When and How of brand and marketing situations. Over the years, By Design has worked successfully over a wide range of product categories and business cultures. From luxury hotels to traditional personal care. From high-end electronics to minor appliances. From multinationals to small family-owned set-ups. From global leaders to challenger brands. From decades-old businesses to start-ups. By Design is adaptable because it operates on the basis of fundamental beliefs. A deep fidelity to our client's business interests and the consumer’s core concerns. Show less By Design (formerly IBD) is a communication agency grounded in the philosophy of design. We devise 360-degree solutions - Branding, Packaging, Mass Media and Digital Campaigns - anchored in answers to the Who, What, Why, Where, When and How of brand and marketing situations. Over the years, By Design has worked successfully over a wide range of product categories and business cultures. From luxury hotels to traditional personal care. From high-end electronics to minor appliances… Show more By Design (formerly IBD) is a communication agency grounded in the philosophy of design. We devise 360-degree solutions - Branding, Packaging, Mass Media and Digital Campaigns - anchored in answers to the Who, What, Why, Where, When and How of brand and marketing situations. Over the years, By Design has worked successfully over a wide range of product categories and business cultures. From luxury hotels to traditional personal care. From high-end electronics to minor appliances. From multinationals to small family-owned set-ups. From global leaders to challenger brands. From decades-old businesses to start-ups. By Design is adaptable because it operates on the basis of fundamental beliefs. A deep fidelity to our client's business interests and the consumer’s core concerns. Show less



Grey Group

• United States
• Advertising Services
• 1 - 100 Employee

• Group Account Manager

  • 1989 - 1994

  I began my career when I joined the Grey Group, one of the world's largest advertising networks, as an account manager. The brands I handled in cosmetics and healthcare went on to win several awards for their creativity. I began my career when I joined the Grey Group, one of the world's largest advertising networks, as an account manager. The brands I handled in cosmetics and healthcare went on to win several awards for their creativity.