Experience

HWCT INDIA FOUNDATION

• India
• Non-profit Organizations
• 1 - 100 Employee

• Pro Bono Consultant

  • Jul 2023 - Present

  Helping HWCT India fundraise from High Net Worth Individuals and corporates as part of their CSR activities. Boosting outreach and visibility of HWCT India through social media activations and driving growth across channels. Helping HWCT India fundraise from High Net Worth Individuals and corporates as part of their CSR activities. Boosting outreach and visibility of HWCT India through social media activations and driving growth across channels.



Udayy

• India
• E-Learning Providers
• 1 - 100 Employee

• Marketing and Growth Manager

  • Jan 2021 - Oct 2021

  • Led marketing and product marketing, solving for customer acquisition and retention in the K-8 segment. • Worked in sync with product teams to streamline customer flows to create user product funnels. • Spearheaded a 10x growth in marketing outreach (scaled up to 1.5 Cr per month) while maintaining DAU & CAC while proportionately scaling revenues. • Built the community team from scratch to a 10 man strong team hosting 12 events daily. • Led marketing and product marketing, solving for customer acquisition and retention in the K-8 segment. • Worked in sync with product teams to streamline customer flows to create user product funnels. • Spearheaded a 10x growth in marketing outreach (scaled up to 1.5 Cr per month) while maintaining DAU & CAC while proportionately scaling revenues. • Built the community team from scratch to a 10 man strong team hosting 12 events daily.



Flipkart

• India
• Technology, Information and Internet
• 700 & Above Employee

• Associate Business Analyst

  • Jul 2019 - Jan 2021

  Platform Marketing and Growth: 2GUD (now Shopsy) • Spearheaded customer growth and retention responsible for generating traffic (20 Mn+ monthly visits) • Acquired new customers (10K+ a month) for the entire platform.(Using Facebook,Google and affiliates) • Set up CRM as a channel for customer acquisition and communication. (2 % of overall traffic) • Liaisoned with product teams for long term customer research and retention projects. • Liaisoned between business and analytics… Show more Platform Marketing and Growth: 2GUD (now Shopsy) • Spearheaded customer growth and retention responsible for generating traffic (20 Mn+ monthly visits) • Acquired new customers (10K+ a month) for the entire platform.(Using Facebook,Google and affiliates) • Set up CRM as a channel for customer acquisition and communication. (2 % of overall traffic) • Liaisoned with product teams for long term customer research and retention projects. • Liaisoned between business and analytics teams across business verticals. Show less Platform Marketing and Growth: 2GUD (now Shopsy) • Spearheaded customer growth and retention responsible for generating traffic (20 Mn+ monthly visits) • Acquired new customers (10K+ a month) for the entire platform.(Using Facebook,Google and affiliates) • Set up CRM as a channel for customer acquisition and communication. (2 % of overall traffic) • Liaisoned with product teams for long term customer research and retention projects. • Liaisoned between business and analytics… Show more Platform Marketing and Growth: 2GUD (now Shopsy) • Spearheaded customer growth and retention responsible for generating traffic (20 Mn+ monthly visits) • Acquired new customers (10K+ a month) for the entire platform.(Using Facebook,Google and affiliates) • Set up CRM as a channel for customer acquisition and communication. (2 % of overall traffic) • Liaisoned with product teams for long term customer research and retention projects. • Liaisoned between business and analytics teams across business verticals. Show less



Thorogood

• United Kingdom
• IT Services and IT Consulting
• 200 - 300 Employee

• Business Intelligence and Analytics Consultant

  • Jul 2018 - Dec 2018

  Created end to end business intelligence projects for Fortune 500 clients on the SQL stack and Tableau •Increased profits by ~7% in Ireland for a Fortune 500 FMCG client by decreasing supply chain costs. •Decreased operating cost by 10% for the soap category in Scotland of a Fortune 500 FMCG client. •Successfully engaged 30+ client representatives via fortnightly syncs and site visits. Created end to end business intelligence projects for Fortune 500 clients on the SQL stack and Tableau •Increased profits by ~7% in Ireland for a Fortune 500 FMCG client by decreasing supply chain costs. •Decreased operating cost by 10% for the soap category in Scotland of a Fortune 500 FMCG client. •Successfully engaged 30+ client representatives via fortnightly syncs and site visits.



Waves Controls

• India
• Events Services
• 1 - 100 Employee

• Convener

  • Mar 2017 - Mar 2018

  Led a team of 300+ students for the 11th Annual Cultural Fest of BITS Goa (Top 5 college cult. fest) -Generated footfall of 1L+ via outreach to 5L+ students for 50+ National and 100+ Regional events. -Raised INR 1.2 Cr by driving 1Cr+ (online) and 15L+ (offline) impressions for 80 partner brands. Led a team of 300+ students for the 11th Annual Cultural Fest of BITS Goa (Top 5 college cult. fest) -Generated footfall of 1L+ via outreach to 5L+ students for 50+ National and 100+ Regional events. -Raised INR 1.2 Cr by driving 1Cr+ (online) and 15L+ (offline) impressions for 80 partner brands.



JSW Steel

• India
• Mining
• 700 & Above Employee

• Operations Intern

  • May 2017 - Jul 2017

  Worked as a summer intern at JSW Steel, the highest productivity privately owned Steel Plant in India: 1. Conducted numerous interviews with people working at different levels of the steel making process. 2. Worked on workforce optimisation increasing work floor output by 20% in the Corex plant. Worked as a summer intern at JSW Steel, the highest productivity privately owned Steel Plant in India: 1. Conducted numerous interviews with people working at different levels of the steel making process. 2. Worked on workforce optimisation increasing work floor output by 20% in the Corex plant.



Department of Sponsorship and Marketing, Council for Student Affairs, BITS-Pilani, Goa Campus(INDIA)

• India
• Fundraising
• 1 - 100 Employee

• Senior Marketing Manager

  • Aug 2015 - Apr 2017

  1. Worked as a core member of a team that raised a sum of over 1.5 crores INR in across 6 college fests. 2. Supervised and mentored a team of over 20 marketing associates 1. Worked as a core member of a team that raised a sum of over 1.5 crores INR in across 6 college fests. 2. Supervised and mentored a team of over 20 marketing associates