Experience

SMPC Technologies Ltd.

• Canada
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Vice President Of Business Development

  • Sep 2021 - Present



Baliga Lighting Equipment Private Limited

• India
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• General Manager

  • Mar 2020 - Sep 2021



Alpha Technologies

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• National Account Manager

  • Nov 2018 - Feb 2020

  Sales:- Accelerated tier 1 customer into the single largest national account within 24 months - Achieved 650% revenue growth (Year 1) and 145% (Year 2), the highest growth rate by any new vendor.- Penetrated new markets acquiring 60% market share within 24 months. Enabling regional sales team to focus on revenue generation from existing customers. Client Relationship Management:- Built strong relationships with key leadership executives and achieved sales revenues exceeding $10M through nationwide programs - Directed customer pricing and contributed a 15% increase in gross profit margin- Negotiated yearly contracts with customer sourcing teams to increase market share. Market Management:- Identified customer pain points, preventing them from achieving corporate business objectives - Conducted market research within each customer vertical, validating introduction of new products and services- Gathered market data instrumental to the company’s product road map, leading to new products capturing 100% market share Marketing:- Designed customized marketing tools to augment company’s visibility among customers- Liaised with internal IT & Business Process teams to improve CRM BI reporting process. Operations: - Spearheaded customer specific ‘stock & quick-ship’ programs generating additional revenues of $1M- Directly involved with national and regional forecasting models

• Business Development Manager

  • Jan 2018 - Oct 2018

  - Identified new customers, market verticals with a 90% conversion rate of sales leads- Managed end to end product approval process within tier 1 customers - Conducted training to initiate sales process and successfully transitioned to regional sales teams

• Product Manager

  • Jun 2014 - Dec 2017

  - Managed product portfolio that generated over $240M in 4 years.- Increased Gross Profit Margin by 25% advocating a complete redesign of ageing products, resulting in NPD revenues in excess of $60.6M in 4 years. - Streamlined legacy product portfolio reducing costs by 30%. Re-positioned the product line to increase average selling price by 10%; essentially transforming unprofitable product lines.Market Research: - Discovered and developed newer markets to foray into. - Compiled business cases backed by solid financial analysis for prioritization of product development.- Analyzed and developed a detailed comparison matrix on competitors’ product line which formed the basis for product requirement documentation.Product Development:- Developed a 5 year product road map to define the vision to both internal and external stakeholders.- Identified and bridged gaps in the portfolio to provide end to end solutions and lock out the competition.- Worked alongside other product managers to integrate their products and develop a holistic portfolio.- Leveraged a deep understanding of market needs for feature prioritization and generate early revenue through limited configurations.- Designed pricing models to enable strategic decisions to improve the company’s profit margins.- Involved in the due diligence, financial analysis and post-acquisition integration of $6.6M product line.Sales and Marketing - Training:- Developed marketing collateral and sales tools (webinars, technical calculators) to educate customers and train sales, application engineering and technical service personnel on the various benefits of the product.- Travelled extensively across Canada, US and Mexico to gather requirements, provide sales support and take part in trade shows.

• Associate Product Manager

  • Jan 2013 - May 2014

• Systems Engineer

  • Aug 2011 - Dec 2012

  - Worked with Product management to understand and refine requirements document.- Developed detailed Requirements Traceability Matrix.- Worked with program/project management to create program budget and deliverables.- Coordinated with various engineering teams to develop prototypes and detailed test plans to conduct verification and validation testing.

• System Engineering Intern

  • Dec 2010 - Jul 2011

  - Worked independently on developing an Off-grid renewable energy system including an ROI matrix.



Baliga Lighting Equipments Private Limited

• India
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Design Trainee

  • Aug 2008 - Aug 2009