Senior Manager - Business Development & Marketing

• Mar 2022 - Present

Head - Digital Marketing

• Oct 2015 - May 2020

Achievement: Increased organic/display/social media traffic. Increased conversion % across the lead funnel. Increased in SQLs. Increased revenue. Job Responsibilities: • Responsible for B2B strategy formulation, revenue growth & ROI of all digital marketing platforms including SEO, SEM, SMO, email Marketing (Automation Drip ) . • Responsible for SEO, SEM, SMO, LinkedIn Ads, Facebook Ads manager, social advertising platforms, and Retargeting paid as well as organic campaigns for www.touchmagix.com and www.motionmagix.com • A track record in sales pipeline creation through lead generation programmes • Demand generation/SugarCRM/marketing automation tools experience, Lead Response time, • Delivered compelling lead generation, lead nurture and brand awareness campaigns across a variety of channels • In collaboration with sales and content team, executed email marketing strategy & campaigns. • Having good knowledge of digital media. • Run customer lifecycle, CRM, drip email campaigns to increase customer retention rate, upsell and loyalty • Public Relations: Write press releases for important announcements and events. (PR: Vending Times, Replay Magazine, InterGaming Magazine, Arcadehearos.Com) • Trade Shows: Support brand participation in trade shows and events with professional and engaging marketing materials. (Trade Shows: IAAPA, AAMA, International Bowl Expo, IAAPI, DEAL, Shows ) • Experience of working on these ad platforms/tools: Google Analytics, Facebook Power Editor, Google Tag Manager, Google AdWords, Mailchimp. Mandrill App, Sugar CRM, Web coding HTML/CSS and Email HTML, • Co-ordinate with designers to design marketing materials to support sales. • Execute all other miscellaneous graphic projects for website. • Co-ordinate with designers to edit product images to meet e-commerce customer standards. • Finding inventive ways to acquire customers and creative ways to keep them. Show less

Head - Digital Marketing

• Mar 2015 - Sep 2015

Responsible for revenue generation from affiliate websites ( amazon products ) and digital information products ( clickBank products). Responsible for revenue generation from affiliate websites ( amazon products ) and digital information products ( clickBank products).

Sr. Digital Marketing Manager at TripHobo (JoGuru Technologies)

• Aug 2012 - Feb 2015

Leading online marketing initiatives, product development, merchandising, team building and design functions for TripHobo.Com. Budgeting, planning, branding and developing marketing strategy for the company to achieve its business goals. Managing online marketing channels including SEO, SEM, Social, Display, Email Marketing & direct partnerships. Also leading the product function focused towards building a strong front end and back end Travel / hotel booking eCommerce platform Leading online marketing initiatives, product development, merchandising, team building and design functions for TripHobo.Com. Budgeting, planning, branding and developing marketing strategy for the company to achieve its business goals. Managing online marketing channels including SEO, SEM, Social, Display, Email Marketing & direct partnerships. Also leading the product function focused towards building a strong front end and back end Travel / hotel booking eCommerce platform

Web / Digital Marketing Consultant, (SEO/SEM/SMO), Strategist, Trainer

• Jan 2012 - Jul 2012

Lead - Internet Marketing, SEO, SMO Google Advertising Professional

• Jul 2009 - Dec 2011

Results-driven Internet Marketing, SEO, SMO, SEM, SMM experience in promoting offshore IT outsourcing services & products (ASP.Net, SharePoint, DNN, Data Management Solutions, Data Warehousing Solutions,, BI solutions, Network Managed Services, Offshore Telecom Services, WiMAX Deployment Services, Apparel Software, Footwear, Apparel Manufacturers Software, SaaS Software, Footwear Software, Merchandising Assortment Planning, Retail Software Solutions). My work profile includes: 1. Business Development 2. Analyzing, conceptualizing & executing SEO, SEM, SMO strategies to generate more traffic and leads. 3. PPC Campaigns Management, 4. Social Media Marketing, Twitter Marketing, Facebook Advertising 5. User behavior tracking, Web Analytics, Google Analytics 6. Lead Generation 7. Email Marketing 8. Website Usability, Increase Website Performance, 9. Finding RFP/RFQ/RFI. Helping in proposal making and biding RFP/RFQ/RFI. Show less

Sr. Executive - Internet Marketing

• Oct 2007 - Jun 2010

• Manage organic optimization projects from plan through implementation with no hand-holding. • Analyze customer Web sites and provide well defined technical and marketing focused strategies for search engine improvement. • Create and deliver written recommendations for SEO performance improvements. • Analyze website architecture, link structure, content, and document optimization recommendations. • Develop improvements to new and existing sites that result in top page natural search listings. • Optimize various website components including Meta tags, page title/descriptions, internal linking, sitemap, etc. • Follow proper SEO guidelines with respect to coding and adherence to established copy/keyword standards. • Research targeted keywords and match up to relevant content pages. • Monitor overall SEO program success with regard to keyword ranking, indexed pages, back links, etc. • Perform competitive analysis to help improve future SEO results. Show less

SEO Executive

• Jan 2006 - Oct 2007

Same as Above Ø (Internet Marketing) • To run Email Marketing Campaign. • Identifying Article Submission & Press release Sites. • Building industry specific database of Article Submission Sites. • Posting of articles to various Article Submission & Press release Sites. Ø Internet Researcher (Secondary Work) • Lead generation. • Identifying geographic location specific companies (Indian and Overseas) • Identifying industry specific companies • Collect accurate and complete contact information about companies • Identifying operating principles of company (CEO, President, COO, CTO, CIO, Director, etc.) Show less

Account Manager (Tech)

• Aug 2004 - Jan 2006

Job Responsibility: SEO (Link Building, Meta Tag Creation, Code Cleaning) • Optimization of Meta Tags (Title, Description, Keywords), Internal Link Structure, Link Campaign Reports. • Creating robot.txt file, sitemap & other Meta tags. • Research and Identify the link partners in accordance with the set parameters based on industry or business domain, Google Page Rank, keywords, and other set parameters. • Set up contact with link partners by writing link exchange emails or filling link exchange form on the site. • Create a link code for site coordination with the Search Engine optimization team. • Setup, maintain, and report on company’s link building campaigns. • Assign projects & targets between team members. • Lead and motivate internal team members to achieve top performance, while managing them every step of the way. • HTML Code Cleaing. Show less