Experience

Xenith Public Relations

• Pakistan
• Public Relations and Communications Services
• 1 - 100 Employee

• Director & Chief Disruption Officer

  • Aug 2019 - Present

  Since re-joining the PR & Digital Marketing agency, my primary focus has been on company-wide innovation & transformation, while expanding the list of clients under the new hybrid-service (PR-Digital-Event) offering. Taking a step away from Digital Marketing, I took over Business Development and Client Relation efforts for the agency, and successfully increased the agency revenue by almost 3x in under 12 months. As a result, coupled with constant cost-sizing projects, the agency’s bottom-line has seen a drastic and consistent uptake – even with the prevalent COVID-19 related industry challenges. Show less



HYGH AG

• Switzerland
• Advertising Services
• 1 - 100 Employee

• Head of Marketing

  • Feb 2019 - Apr 2019

  At the Berlin based startup, my primary responsibility was to create and implement best in class marketing practices and systems to help ensure smooth operations within the recently established, and help the company transition from their external agency to an in-house department. During the period, I was also overlooking content marketing, company branding and influencer marketing efforts across multiple countries within Europe. At the Berlin based startup, my primary responsibility was to create and implement best in class marketing practices and systems to help ensure smooth operations within the recently established, and help the company transition from their external agency to an in-house department. During the period, I was also overlooking content marketing, company branding and influencer marketing efforts across multiple countries within Europe.

• Chief Disruption Officer

  • Sep 2017 - Nov 2018

  Re-joining the PR and Events agency, my core target was re-inventing their digital marketing and public relations division. In a period of 15 months, I was successful in adding over 20 new blue chip and start up clients, by introducing and engaging new strategic business services and offerings, helping increase the revenue by over 3 times. During my tenure, I also created the country’s largest digital media influencer network and helped stitch the two critical business divisions together. Re-joining the PR and Events agency, my core target was re-inventing their digital marketing and public relations division. In a period of 15 months, I was successful in adding over 20 new blue chip and start up clients, by introducing and engaging new strategic business services and offerings, helping increase the revenue by over 3 times. During my tenure, I also created the country’s largest digital media influencer network and helped stitch the two critical business divisions together.



UBL Fund Managers

• Pakistan
• Investment Management
• 500 - 600 Employee

• Digital & Communications Manager

  • Jul 2015 - Aug 2017

  At the award-winning asset management company, my primarily objective was to help the organization go digital in its sales, marketing and customer service efforts. Over a span of 2 years, I helped establish and implement a new digital marketing strategy focused on serving critical business objectives. As a result of the new strategy, my efforts helped the organization create an entirely digital customer acquisition system, helping generate over 1000 investors in just under a year, at an average per lead cost of under half of a dollar each. I also enabled the organization to save over $20,000 each year on their printing costs by making printed literature redundant using Wordpress and HTML based solutions, while helping reach millions of customers effectively using the organizations social media channels. As a result of these accomplishments, my work was nominated for the “Best in Social Media in Pakistan” award in 2016 by an internationally recognized association. Show less



Clout Services

• Advertising Services

• Co-Founder & Head of Content & Strategy

  • Jan 2015 - Jul 2015

  As co-owner of the startup digital marketing agency, my core targets were to set up its operation in the city, sign on new clients while simultaneously establishing a team of skilled professionals, including full time and freelance resources, helping us deliver on tight deadlines. In just 6 months, I helped gather a client list of over 10 organizations from across the country, generating over 6 figure revenue within the company’s first quarter. As co-owner of the startup digital marketing agency, my core targets were to set up its operation in the city, sign on new clients while simultaneously establishing a team of skilled professionals, including full time and freelance resources, helping us deliver on tight deadlines. In just 6 months, I helped gather a client list of over 10 organizations from across the country, generating over 6 figure revenue within the company’s first quarter.



Teamants

• Pakistan
• Advertising Services
• 1 - 100 Employee

• Head of Social Strategy & Content

  • Jun 2014 - Nov 2014

  My primary objective at one of Pakistan’s biggest digital marketing agencies was to create, implement and review digital strategies for over 35 of their existing clients, while overseeing all content work, ranging from visual creations to long-form text blogs – ensuring high quality delivery. I was also leading the business development efforts for the organization, helping identify, pitch and convert potential businesses into long-term retainer clients. My primary objective at one of Pakistan’s biggest digital marketing agencies was to create, implement and review digital strategies for over 35 of their existing clients, while overseeing all content work, ranging from visual creations to long-form text blogs – ensuring high quality delivery. I was also leading the business development efforts for the organization, helping identify, pitch and convert potential businesses into long-term retainer clients.

• Community Manager

  • Aug 2012 - Jun 2014

  As a dedicated resource person for Procter & Gamble Pakistan, my primary responsibility was to manage social media engagement for the companies 7 key brands. This included creating and deploying social media strategies, creating and deploying key initiatives in-line with the brands’ strategies, influencer management and content development. I also redefined the social media reporting framework and reporting tools used by the company for performance measurement. As a dedicated resource person for Procter & Gamble Pakistan, my primary responsibility was to manage social media engagement for the companies 7 key brands. This included creating and deploying social media strategies, creating and deploying key initiatives in-line with the brands’ strategies, influencer management and content development. I also redefined the social media reporting framework and reporting tools used by the company for performance measurement.



The Second Floor / T2F

• Pakistan
• Non-profit Organizations

• Project Manager

  • Jan 2012 - Jul 2012

  As the project manager, my responsibilities included handling of strategic and operational activities of the non-profit organisation. The key areas of work included Social Media marketing, Event management, Customer relations, Human Resource management, and Vendor management. I, also, was a part of the organisers team for the Social Media Mela 2012 - in partnership with the United States Consulate Karachi and United States Consulate Lahore. As the project manager, my responsibilities included handling of strategic and operational activities of the non-profit organisation. The key areas of work included Social Media marketing, Event management, Customer relations, Human Resource management, and Vendor management. I, also, was a part of the organisers team for the Social Media Mela 2012 - in partnership with the United States Consulate Karachi and United States Consulate Lahore.

• Intern

  • Oct 2010 - Dec 2010

  An 18 weeks internship, my training at the not-for-profit required a hand’s on approach to work. The key areas of training included Event Management, Human Resource Management, Marketing and Customer Relations. Lead work on implementing a paper-less organisational structure, using specialised softwares - including Quickbooks for Mac. An 18 weeks internship, my training at the not-for-profit required a hand’s on approach to work. The key areas of training included Event Management, Human Resource Management, Marketing and Customer Relations. Lead work on implementing a paper-less organisational structure, using specialised softwares - including Quickbooks for Mac.