Raheel Faruqi

Area Sales Manager – South Region at Shabbir Tiles & Ceramics Limited (HOH)
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Contact Information
us****@****om
(386) 825-5501
Location
Karāchi, Sindh, Pakistan, PK

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Credentials

  • Forecasting Techniques
    Phlip Lal, Karachi
    Jan, 2019
    - Nov, 2024
  • How To Motivate Yourself At Work
    Umair Jaliawala, Karachi
    Jan, 2019
    - Nov, 2024
  • KPIs & Objective Setting
    Institute
    Jan, 2019
    - Nov, 2024
  • 22 Laws of Branding
    IBA, Karachi
    Jan, 2012
    - Nov, 2024
  • Certified Professional Marketer
    Asia Marketing Federation
    Jan, 2010
    - Nov, 2024

Experience

  • Shabbir Tiles & Ceramics Limited (HOH)
    • Pakistan
    • Glass, Ceramics and Concrete Manufacturing
    • 400 - 500 Employee
    • Area Sales Manager – South Region
      • Aug 2019 - Present

      -Developing & executing strategic & tactical sales plan to promote sales and enhance profitability, sales & market share. Delivering volume & profit plan for assigned account on period, quarterly and annual basis-Fostering positive relationships with channel partner sales teams as well as implementing channel wise infrastructure. Identifying new sales opportunities & executing marketing programs for smooth working-Building collaborative rapport with big dealers to achieve width distribution targets while implementing trade marketing activities. Overseeing competitors’ activities, market trends and technology innovationsMajor Achievement:-Successfully converted business to 100% cash & recovered all bad debts

    • Product & Demand Manager
      • Aug 2016 - Aug 2019

      -Utilized key skills in demand management and executing sales planning & forecasting while liaising with departments to execute wide go-to-market plan. Planned & implemented effective brand communication-Compared company’s products with competitors’ products to assess market competition. Developed product sales strategies by evaluating product market share in collaboration with working sales manager-Delivered solutions set across development teams (primarily production, sales & marketing) by analyzing market requirements, product contract & positioning in compliance with company’s polices & procedures-Adroitly maintained & updated record of prospective & existing customers to prepare sales forecast and analyze market. Articulated reports related to sales activity, potential sale opportunities & market trendsMajor Achievements:-Successfully increased customer business by 22% through customer wise demand planning-Offered right design & executed effective demand planning and increased volume growth by 12%-Expertly increased 18% growth through SKU penetration in market as well as reduced cost by 16%-Handled portfolio of 8 Billion with wall & floor tile categories

  • Muhammad Ahmed Trading Company
    • Marketing & Business Development Manager
      • May 2012 - Jul 2016

      -Evaluated market strategies and handled internal priorities to screen and secure business deals while managing product distribution and aptly negotiating with vendors & brokers for process improvements-Established sales & marketing programs for product sales. Analyzed market trends & sales performance on daily basis. Formulated reports on all marketing, sales, and production activities to upper managementMajor Achievement:-Supported in setting-up pyrolysis oil plant from scratch to produce oil from waste tires at M. Ahmad Trading Co.

  • BP Industries (Pvt.) Limited
    • Brand Manager
      • Apr 2010 - Apr 2012

      -Actively supported in re-launch plan to focus on developing new mix for consumers. Spearheaded team of professionals, injected motion and conducting training needs analysis of staff to achieve revenue growth-Interacted with advertising agencies for detailed discussions regarding brand while monitoring product distribution and consumer reactions through focus groups and market research by using best fit practices-Implemented design standards & quality controls to maintain consistent corporate image throughout all product lines, promotional materials & events. Scrutinized market trends in liaison with regional managerMajor Achievements:-Skillfully designed development of channel specific programs and increased sales growth of LR & WS-Efficiently improved share from 6% to 13% by tools for brand visibility for LMT – Local Modern Trade-Implemented “Go to Market” strategies to cover new product development category/business reviews and particular accounts/customer issues as well as analyzed data & consumer/shopper understanding-Saved 19% cost on packaging type change, 15% on mix change and 6% on formulation change at BP Industries

  • Tabani Real Estate
    • United Arab Emirates
    • Real Estate
    • 1 - 100 Employee
    • Marketing & Sales Executive
      • Jun 2008 - Dec 2009

      -Acted as intermediary to maintain coordination between buyers & sellers in real estate deals -Acted as intermediary to maintain coordination between buyers & sellers in real estate deals

  • Continental Biscuits Limited
    • Pakistan
    • Food and Beverage Services
    • 400 - 500 Employee
    • Intern
      • Oct 2007 - Nov 2007

      -Rendered responsibilities as "Intern" -Rendered responsibilities as "Intern"

  • SC Securities (Pvt) Ltd
    • Sri Lanka
    • Capital Markets
    • 1 - 100 Employee
    • Intern
      • Jun 2006 - Jul 2006

      -Rendered responsibilities as "Intern" -Rendered responsibilities as "Intern"

Education

  • Mohammad Ali Jinnah University, Karachi, Pakistan
    MBA, Marketing
    -
  • University of Karachi, Karachi, Pakistan
    B.Com
    -

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