Experience

Plan B Communications

• Vice President

  • Mar 2014 - Present

   Head the Account Management function across businesses like CenturyPly, Barbeque Nation, Unibic Cookies, Johnny Rockets, IRIS Home Fragrances, Stop-O Bathroom Freshners and more Key functions include overseeing planning, operations, building client relationships across levels, financial planning. leading the account management team, coordinating with creative teams for a better product amongst others



MTV/MBC Channels Pvt. Ltd., Capital Maharaja Organisation

• Director-Marketing & Research

  • Sep 2012 - Feb 2014

  1. Responsible for developing marketing and promotional plans for the entire MTV Group of Television Channels: viz. Sirasa TV, Sri Lanka’s leading Sinhala TV Channel, Shakthi TV, Sri Lanka’s #1 Tamil Television Channel and MTV Sports – a English Sports & Lifestyle Channel2. Being the Research resource for 3 MTV Television Channels mentioned above as well as for the 5 Radio Stations (2 Sinhala stations, 2 English stations & 1 Tamil Station)2A. Understanding and analyzing monthly Radio… 1. Responsible for developing marketing and promotional plans for the entire MTV Group of Television Channels: viz. Sirasa TV, Sri Lanka’s leading Sinhala TV Channel, Shakthi TV, Sri Lanka’s #1 Tamil Television Channel and MTV Sports – a English Sports & Lifestyle Channel2. Being the Research resource for 3 MTV Television Channels mentioned above as well as for the 5 Radio Stations (2 Sinhala stations, 2 English stations & 1 Tamil Station)2A. Understanding and analyzing monthly Radio RAP Ratings and developing insights & pointers that would aid the sales team to go out into the market well prepared as well as looking at trends that could help the programming team to refine content Show more Show less



Mudra Communications, New Delhi

• Group Director Brand Communications

  • Jun 2011 - May 2012

   Performance Highlights:o Nestle India: Part of the core team involved in Nestle India’s 100 years projecto Dabur India: Led the team in developing communication plans for Dabur Pudin Hara and Dabur Shilajit. Was also involved in the re-launch plans for Dabur 30-Pluso Jaypee Groupa) Jaypee Cement: Involved in the launch of Jaypee Cement in Southb) Jaypee Sharda Cooking Oil: Part of the core team that worked in the launch of a new edible oil from the Jaypee…  Performance Highlights:o Nestle India: Part of the core team involved in Nestle India’s 100 years projecto Dabur India: Led the team in developing communication plans for Dabur Pudin Hara and Dabur Shilajit. Was also involved in the re-launch plans for Dabur 30-Pluso Jaypee Groupa) Jaypee Cement: Involved in the launch of Jaypee Cement in Southb) Jaypee Sharda Cooking Oil: Part of the core team that worked in the launch of a new edible oil from the Jaypee stablec) Jaypee Power: Corporate Communication Campaign Show more Show less



Ogilvy & Mather, Chennai

• Management Supervisor

  • Jun 2004 - May 2011

  Performance Highlights Ogilvy Dakshino Among the key members of Ogilvy Dakshin – an initiative that specialized in providing south-specific communication solutions for national brandso Key Projects:1. Cadbury Dairy Milk – Diwali Campaign 2009 which saw a substantial increase in sales for the brand during the festive period2. Dabur Amla launch in South – April 2010 which saw a 40% increase in sales for the brand3. Bru - Aroma Lock launch and countering… Performance Highlights Ogilvy Dakshino Among the key members of Ogilvy Dakshin – an initiative that specialized in providing south-specific communication solutions for national brandso Key Projects:1. Cadbury Dairy Milk – Diwali Campaign 2009 which saw a substantial increase in sales for the brand during the festive period2. Dabur Amla launch in South – April 2010 which saw a 40% increase in sales for the brand3. Bru - Aroma Lock launch and countering competition activity in TN4. Bingo – increasing salience for the individual variants like Premium Salted and International Cream and Onion in South Fortune Refined Sunflower Oilo Was involved in the rejuvenation of the brand in TN and Karnataka – including building on a new communication idea encompassing mass media and activation led programs. The brand has since grown substantially and today Fortune is the No.2 brand in Tamil Naduo A major acknowledgement of the work on the brand came when the Fortune’s entire portfolio was moved to Ogilvy without a formal pitch Megamarto The core objective was to make Megamart a strong retail chain in Tamil Nadu and position it as the “smart alternative” for consumerso Work on the brand enabled the business to achieve record sales during Deepavali 2009 & 2010 and Aadi 2010 Coca-Colao Successfully executed regional promos across brands which have enabled them to achieve seasonal goals consistently Cavinkareo Actively involved in the launch of Chinnis Masalas & Pickles and the relaunch of Meera Herbal Hair Oilo Also led the initiatives on Chik Shampoo & Meera Herbal Shampoo Arun Icecreamso Involved with the brand for about three years and key achievements include building on a fresh communication perspective that resulted in increase of sales after a period of stagnation of about 3 years during the earlier period Show more Show less



Everest Integrated Communications

• Account Manager

  • Feb 2004 - May 2004

   Involved in planning for the launch of LG Care range of FMCG products in India



Rediffusion DY&R

• Account Manager

  • Aug 2003 - Jan 2004

  Handling the Citibank Core Banking business



GOLDWIRE COMMUNICATIONS PRIVATE LIMITED

• Account Manager

  • Oct 2001 - Jul 2003

  Account Portfolio: o MRF, Confederation of Indian Industry (CII), Hexaware TechnologiesPerformance HighlightsConfederation of Indian Industryo Handled complete communication requirements for major events like Connect 2002, AUTO FOCUS 2002 (both in Chennai) & EXCON 2002 (in Bangalore) Hexaware Technologies (A Software Services Company)o Handling the complete communication requirement for India, US & UKo Recruitment advertising in India & abroad



Moulis Euro RSCG

• Senior Account Executive

  • May 1999 - Oct 2001

  Account Portfolio:o Hexaware Technologies, Global Software Ltd., Mafoi Management Consultants, IPF Online, Verizon Communications, Co-optex, Aavin Milk ProductsPerformance HighlightsHexaware Technologieso Recruitment & Corporate Advertising, Extensive Print Collateral for India, US & UK, Corporate Audio-Visual, Audio-visual for Campus RecruitmentCo-optex (A Govt. of Tamil Nadu Undertaking with extensive Retail Showrooms across the country)o Worked on… Account Portfolio:o Hexaware Technologies, Global Software Ltd., Mafoi Management Consultants, IPF Online, Verizon Communications, Co-optex, Aavin Milk ProductsPerformance HighlightsHexaware Technologieso Recruitment & Corporate Advertising, Extensive Print Collateral for India, US & UK, Corporate Audio-Visual, Audio-visual for Campus RecruitmentCo-optex (A Govt. of Tamil Nadu Undertaking with extensive Retail Showrooms across the country)o Worked on extensive campaigns for Diwali, Christmas & Pongal – across mediums Show more Show less



Fifth Estate Communications

• Account Executive

  • Dec 1995 - Feb 1999

  Account Portfolioo Chennai: Macro Marvel Projects Ltd., Synergy Forexpress Ltd., Dalmia Cements, Times of Indiao Coimbatore: Shobika (Retail Showroom), Sharp Pumps Key Performance HighlightsTimes of Indiao Was part of the team which worked on the launch of Madras Pluso Part of the team which re-launched Times ClassifiedsMacro Marvel Projects o Successfully implemented strategies and communication to sell various real estate projectsShobika… Account Portfolioo Chennai: Macro Marvel Projects Ltd., Synergy Forexpress Ltd., Dalmia Cements, Times of Indiao Coimbatore: Shobika (Retail Showroom), Sharp Pumps Key Performance HighlightsTimes of Indiao Was part of the team which worked on the launch of Madras Pluso Part of the team which re-launched Times ClassifiedsMacro Marvel Projects o Successfully implemented strategies and communication to sell various real estate projectsShobika o Successfully executed the launch of the retail store in Calicut - creating enough pre-launch buzz as well launch excitement to bring in footfalls to the store Show more Show less