Rafik Harisi

Search Engine Optimization Specialist at PT Van Ver Global
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Location
Jakarta, Indonesia, ID

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5.0

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Muhammad Yusuf

Rafik has a lot of potential. He has an impressive understanding of SEO and Digital Marketing. What amazes me even more is how he juggles between his college life, takes the lead as our team leader in RevoU, and actively participates in his uni clubs. Rafik, you're the real deal!

Imam Santoso

I highly recommend Rafik as a Team Leader in Team 5 Section Hamburg, Full Stack Digital Marketing at RevoU. Rafik possesses exceptional leadership skills and extensive expertise in Digital Marketing. With their guidance, projects will thrive and deliver outstanding results. Best wishes to Rafik in their future endeavors!

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Experience

    • Indonesia
    • International Trade and Development
    • 1 - 100 Employee
    • Search Engine Optimization Specialist
      • Jul 2023 - Present

      As an SEO Specialist at Hi-Fella, a subsidiary of Van Ver Global, i take a role in optimizing their online presence to increase visibility, drive organic traffic, and boost overall digital performance. I was be part of a dynamic team working in a collaborative and innovative environment, focusing on delivering high-quality search engine optimization strategies. Key Responsibilities: 1. Keyword Research and Analysis: Conduct in-depth keyword research to identify high-impact keywords and phrases related to our industry, products, and services. Analyze keyword trends and competition to drive content strategy. 2. On-Page SEO Optimization: Optimize website content, meta tags, and other on-page elements to ensure search engines can efficiently crawl and index our web pages. Implement best practices for title tags, meta descriptions, header tags, and internal linking. 3. Content Strategy: Collaborate with the content team to develop and implement a content strategy that aligns with SEO goals. Create SEO-friendly content, optimize existing content, and ensure it aligns with keyword strategies. 4. Technical SEO: Address technical SEO issues, such as website speed, mobile-friendliness, and site structure. Work with the development team to implement technical SEO recommendations. 5. Link Building: Build and maintain a high-quality backlink profile through ethical and effective link-building strategies. Monitor and disavow toxic backlinks. 6. SEO Reporting: Provide regular reports on key SEO performance metrics, including organic traffic, keyword rankings, and conversions. Use data insights to adjust and improve strategies. 7. Competitor Analysis: Stay updated on industry trends and perform competitor analysis to identify opportunities and gaps in our SEO strategy Show less

    • Singapore
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Search Engine Optimization Intern
      • May 2023 - Present

      I have had the privilege of working with a diverse range of clients, each with unique needs and goals. My expertise in search engine optimization has allowed me to develop and implement strategies that drive organic traffic and improve online visibility for our clients: Brotzeit, JLadaina, and Palm Oil Analytics. I have had the privilege of working with a diverse range of clients, each with unique needs and goals. My expertise in search engine optimization has allowed me to develop and implement strategies that drive organic traffic and improve online visibility for our clients: Brotzeit, JLadaina, and Palm Oil Analytics.

    • Indonesia
    • Higher Education
    • 700 & Above Employee
    • Senior Team Lead - Digital Marketing Teaching Assistant
      • Aug 2022 - Present

      1. Lead: Conduct TL learning sessions and encourage peer-to-peer learning within student study group. 2. Supervise: Oversee student weekly performance, oversee the team's interaction and participation, and supervise group project activities. 3. Support: Make sure student confirm student daily attendance, give feedback on student assignments, and conduct 1:1 coaching (upon request). 4. Modules: Marketing Plan & Budget Allocation (MPBA), Marketing Analytics, Google Ads, Facebook Ads, Search Engine Optimization (SEO), Social Media Organic, Content Marketing, and Customer Relationship Management (CRM) Show less

    • India
    • E-learning
    • 1 - 100 Employee
    • Digital Marketing Intern
      • May 2023 - Jul 2023
    • Indonesia
    • Marketing Services
    • 1 - 100 Employee
    • Search Engine Optimization Specialist
      • Feb 2023 - Jul 2023

      My role is to handle one of their client, Oskincare Clinic, a premier beauty clinic dedicated to providing exceptional skincare and aesthetic treatments. I was improving their website's visibility and driving organic traffic. My responsibilities such as: 1. On-Page Content Optimization: - Conduct thorough keyword research and analysis to identify opportunities for improving search engine rankings. - Develop and implement on-page optimization strategies to optimize website content, including meta tags, headings, URLs, and internal linking structures. - Create and optimize compelling and relevant website content, including landing pages, blog posts, product descriptions, and other digital assets. - Collaborate with content creators, copywriters, and designers to ensure content aligns with SEO best practices and meets the needs of target audiences. - Monitor and analyze website performance using SEO tools and make data-driven recommendations for content improvements. 2. Technical Optimization: - Perform website audits to identify technical issues that may affect search engine visibility and user experience. - Collaborate with web developers to implement technical SEO recommendations, such as improving site speed, optimizing crawl ability, and enhancing mobile responsiveness. - Optimize website structure and navigation to improve user experience and search engine indexing. - Monitor and analyze website performance metrics, such as page load time, crawl errors, and indexing status, and take corrective actions as needed. - Stay updated with the latest SEO trends, algorithm changes, and industry best practices, and implement them effectively. 3. Reporting and Analysis: - Track and analyze website rankings, organic traffic, and conversion rates using SEO tools and analytics platforms. - Prepare regular reports on SEO performance, highlighting key insights, trends, and recommendations for improvement. Show less

    • Indonesia
    • Online Media
    • 700 & Above Employee
    • Search Engine Optimization Intern
      • Jul 2022 - Nov 2022

      Assisting the daily work of the SEO Manager in optimizing the digital media website from IDN Times, named Popbela.com. Popbela.com is the leading multi-platform digital media covering fashion, beauty, pop-culture, and lifestyle for Millennials and Gen Z women in Indonesia. Assisting the daily work of the SEO Manager in optimizing the digital media website from IDN Times, named Popbela.com. Popbela.com is the leading multi-platform digital media covering fashion, beauty, pop-culture, and lifestyle for Millennials and Gen Z women in Indonesia.

    • Technology, Information and Internet
    • Search Engine Optimization Associate
      • May 2022 - Jul 2022

      This is an internal project that im working on is a part of the labs program at RevoU. I and 6 others of my teammates in the SEO team had the opportunity to build a blog site with a travel niche with me as a Project Manager. Our responsibilities in this project are: 1. Build a fully functional blog site, with real content, real readers, and engagement, captured by real media, real performance analysis, and most important of all, real traffic acquired from organic search. 2. Improve DMA's technical and behavioral skills (communication skills, strategic thinking, analytical thinking, creativity, responsibility, and team works) 3. We are in charge of everything that lies on our website: a. Focusing on optimization and maintaining our website as a fully working website. b. In charge of daily content production, technical analysis and improvement, off-reach with data-driven content to be captured by the media/partner. Show less

    • Education Management
    • Performance Marketer
      • May 2022 - Jun 2022

      1. Develop and execute SEM (Google) campaigns.2. Develop and execute Meta campaigns.3. A/B testing: messages, creative, and landing pages for performance to optimize growth of student sign-up.4. Consistency doing campaign optimization based on insight data and trends.

    • Search Engine Optimization Specialist
      • Mar 2022 - Apr 2022

      Kawanpintar.id is an educational platform for students to find their private tutors online/offline. What i did:1. On-page SEO: Identifying biggest content opportunities with keyword reports, Performing content analysis, SERPs research and monitor trends, and working closely with content and design team on creating high quality content2. Technical SEO: Developing and performing regular detailed site audits to identify issues and ensure the site/app is properly optimized for search engine visibility3. Off-page SEO: Link building (backlinks, domain authority), Off page content contributions (guest writing, forum contributions)4. Monitor, analyze, and report on organic performance metrics (traffic, keyword volume, domain authority, etc)5. Implement best practices, tools, and processes that will enable best-in-class performance and workstreams6. Develop and integrate SEO local strategies to improve visibility in organic search rankings in relevant regions and search engines7. Stay up to date with the latest SEO trends and document best practices Show less

    • Team Leader - Digital Marketing Teaching Assistant
      • Jan 2022 - Apr 2022

      1. Lead: Conduct TL learning sessions and encourage peer-to-peer learning within student study group. 2. Supervise: Oversee student weekly performance, oversee the team's interaction and participation, and supervise group project activities. 3. Support: Make sure student confirm student daily attendance, give feedback on student assignments, and conduct 1:1 coaching (upon request). 4. Modules: Marketing Plan & Budget Allocation (MPBA), Marketing Analytics, Google Ads, Facebook Ads, Search Engine Optimization (SEO), Social Media Organic, Content Marketing, and Customer Relationship Management (CRM) Show less

    • Higher Education
    • 100 - 200 Employee
    • Social Media Marketing Intern
      • Oct 2020 - Jan 2021

      1. Increasing UPJ's social media engagement rate 2. Help high school students to choose UPJ as their next place after graduation through social media 3. Keep UPJ's reputation through social media 1. Increasing UPJ's social media engagement rate 2. Help high school students to choose UPJ as their next place after graduation through social media 3. Keep UPJ's reputation through social media

Education

  • Universitas Pembangunan Jaya
    Gelar Sarjana, Bisnis, Manajemen, dan Marketing
    2020 - 2024
  • RevoU
    Full Stack Digital Marketing Program
    2021 - 2022

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