Rafik Alkaeiy
Marketing Manager at Innovation Crew MENA- Claim this Profile
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English Native or bilingual proficiency
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Arabic Native or bilingual proficiency
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Bio
Experience
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Innovation Crew MENA
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United Arab Emirates
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Advertising Services
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1 - 100 Employee
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Marketing Manager
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Sep 2021 - Present
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Butcher's Burger
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Egypt
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Food and Beverage Services
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1 - 100 Employee
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Marketing Manager
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Jan 2018 - Jan 2020
• Development and Implementation of the Brands Cl & Strategy. • Overseeing Implementation of the Marketing Strategy - Including Campaigns, Catering Events & Sponsorships, Digital Marketing, and PR. • Conducting quality check visits in all branches, in terms of visual merchandising and the brand's guideline including staff uniforms and the quality of service. • Constantly ensuring that all marketing materials are properly used and placed in the branches at all times. • Make sure the staff is well trained and uses the digital ordering tools properly. • Created and Managed the brands Online marketing calendar and digital presence. • Including influencers deals and creating BB's Loyalty program. • Created and Managed new branch opening events and post-opening marketing activities. • Continuously evaluated business operations to effectively align workflows for optimal area coverage and customer satisfaction. • Resolved challenging customer complaints to full satisfaction, promoting brand loyalty, and maximizing repeat business. • Determined operational weak points and implemented corrective actions. • Set and enforced performance and service standards to keep a consistent, high-quality environment devoted to customer satisfaction. • Investigated and integrated enhanced service and team management strategies to boost business profits. Show less
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Intro Group
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United Kingdom
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Staffing and Recruiting
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1 - 100 Employee
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Marketing Manager
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Jan 2017 - Jan 2018
• Managing Marketing Activities for Intro Group's and most of its Subsidiaries (Al Joud Charity Foundation - Advansys - M2 Developments - Hills Construction & Facility Management) • Managed all aspects of setting up 15 "Maaedet Rahman" in Ramadan. including food preparations, food packaging, staffing • branding and production. also managed the social media content creation with the assigned agency. • Managed creating & setting up Intro Groups Annual Event for 500+ Employees@ Fairmont Nile City. • Managed creating & setting up "Pegasus International Show Jumping Event" Sponsored by M2 Development in association with Pegasus Equestrian Club management team and the Egyptian Equestrian Federation President. • Assisted in the preparations for Trio Gardens prelaunch Event, From Concept creation to booking and negotiations with all the entertainment line-up, Sound & Light Setup production Etc. Show less
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Tarek Nour Communications
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Egypt
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Advertising Services
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100 - 200 Employee
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Event Project Manager
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Jan 2016 - Jan 2017
• Events & Digital Platforms Management for a Portfolio of Clients in Various Industries Including Government & NGO's Sector. • Managed the Creation of TNC's First Experience in Creating their own brand of Night Clubs "Club Central"@ Marassi NC. • was in charge of the project’s logistics, location setup and production, Marketing, Staffing & 2 quality control. • Managed the creation of the UNFPA "Taa Marbouta" Campaign Event@ Cairo Opera House, Guestlist included government officials and United Nations Officials and Celebrities. • Devised and deployed online marketing plans with effective SEO, social media, and viral video campaign strategies. • Liaised with marketing and PR colleagues to promote special events in social calendars. • Interviewed clients to understand event scopes of work, establish budgets, and determine timelines for venue selection, guest list finalization, and rehearsal, ceremonies, and receptions. • Managed administrative logistics of events planning, including contract signing, fee collection, event booking, and event promotions. • Oversaw preparation and management of event budgets to deliver at or below projected costs. Show less
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Sams Equipment
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United States
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Executive Offices
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1 - 100 Employee
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Sales & Marketing Manager
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Jan 2013 - Jan 2016
• Leveraged direct marketing, industry partnerships, and social media platforms to maximize marketing strategy success. • Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals. • Helped sales and marketing team members continuously improve product knowledge, skill set, and career-building potential by motivating strong revenue numbers and continued promotional success. • Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations. • Directed work of efficient administrative team maintaining accurate sales, inventory, and order documentation. • Managed and motivated sales team to increase revenue by 37% in 2 years. • Developed and implemented SEO techniques to maximize internet traffic and presence. • Cultivated and maintained strategic alliances with key partners and vendors. • Developed positive, performance-based internal sales and marketing culture to include mentoring staff. • Managed sales promotions and marketing strategies on major social media sites. • Analyzed sales and marketing data for improved strategies. Show less
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Identity Adv
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Greece
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Advertising Services
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Senior Account Manager
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Jan 2009 - Jan 2013
• Dealing with all aspects of BTL advertising and Events creation & management including 360 campaign launches, corporate events, Business. • Meetings & Gala Dinners, Conferences product launches, annual festivals. • Acting as a brand ambassador for a portfolio of multinational accounts like Mobinil, CIB, Lafarge, UNB, Pfizer, DHL, Coca Cola. • Elevated account management by predicting potential competitive threats and outlining proactive solutions. • Developed advertising tactics and implemented new solutions for increased brand awareness. • Directed team of 3 advertising and marketing professionals. • Worked with the marketing department to create targeted advertising strategies for key customer demographics. • Drove traffic to stores by creating and implementing promotional plans. • Collected performance data on each promotion to better plan future events. • Developed campaigns, led the design, and tracked results. • Directed creative process for traditional and online ads. • Collaborated with media representatives to optimize coverage of special events. • Worked closely with clients and marketing & sales managers to design effective promotions to meet customer needs and exceed sales goals. • Supervised 3 lower-level account managers to maintain excellent services for over 5 accounts. • Upsold special packages while preparing quotes for potential clients, consistently maintaining accuracy. • Monitored product development and audience response to adapt marketing and promotion campaigns accordingly. • Directed production of all advertising materials, including preparing copy, evaluating proofs, and enhancing layouts. • Planned and submitted budgets for the marketing department worth over $1,000,000. • Maintained information and client satisfaction for high-profile accounts worth up to $3,000,000. Show less
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Quattro Communication Agency
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Egypt
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Advertising Services
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1 - 100 Employee
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Account Executive
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Jan 2007 - Jan 2009
- Conducted market research to attract clients in new territories. - Developed strong relationships with advertisers and negotiated pricing following established procedures. - Communicated regularly with the territory, regional and strategic managers for daily support and strategic planning for accounts. - Created and presented media and advertising packages to prospective customers. - Researched and customized service proposals for clients to meet requirements and set a profitable compensation scale. - Helped customers in determining the design and layout of sold and spec ads. - Directed all creative aspects of advertising campaigns. - Directed production of all advertising materials, including preparing copy, evaluating proofs, and enhancing layouts. Show less
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Education
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International Academy for Engineering and Media Science (IAEMS)
Bachelors, Mass Communication/Media Studies