Experience

Cyabra

• Israel
• Technology, Information and Media
• 1 - 100 Employee

• VP of Marketing

  • Feb 2022 - Present

  Cyabra is a social threat intelligence company. Social media is the new attack surface and the fastest-growing arena for bad actors. Cyabra uncovers threats, provides actionable insights, real-time alerts, and safeguards companies, products, and people. Our technology exposes malicious actors, agendas, and bot networks. We break down the billions of conversations taking place online and across social media, understand narratives, and uncover disinformation campaigns. www.cyabra.com Show less



Google for Startups Israel

• Israel
• Technology, Information and Internet
• 1 - 100 Employee

• Mentor for start-ups

  • Mar 2020 - Present



WeWork

• United States
• Real Estate
• 700 & Above Employee

• Mentor for start-ups - WeWork Labs

  • Nov 2020 - May 2022



Compete

• Israel
• Software Development
• 1 - 100 Employee

• VP Marketing

  • Apr 2021 - Jan 2022

  In the everchanging high-tech environment, retaining and hiring top talent is the key ingredient to scaling your company. Taking the guess out of guesswork, Compete gives you an unfair advantage with immediate insights into complete compensation package data, including parental leave, work from home policies and health benefits. Gain a clear view of your company's employee compensation and benefits benchmarks compared to the market. An easy-to-use Saas solution, Compete provides real-time data and instant analysis with advanced filtering capabilities at the click of a button, tailored for tech companies. Built by HR professionals, Compete is trusted by hundreds of the leading tech companies including Fiverr, Lemonade and Riskified. www.competewith.com Show less



MyHeritage

• Israel
• Software Development
• 400 - 500 Employee

• Director of Public Relations & Social Media

  • Feb 2017 - Apr 2021

  MyHeritage is the leading global destination for family history and DNA. As technology thought leaders, MyHeritage has transformed family history into an activity that is accessible and instantly rewarding. Its global user community enjoys access to a massive library of historical records, the most internationally diverse collection of family trees and groundbreaking search and matching technologies. Through MyHeritage DNA, the company offers technologically advanced, affordable DNA tests that reveal users' ethnic origins and previously unknown relatives. www.myheritage.com Show less



Walmart Aspectiva

• Israel
• Technology, Information and Internet
• 1 - 100 Employee

• Head of Marketing

  • Sep 2016 - Feb 2017

  I was responsible for all marcoms, from developing materials, content, PR, events and website optimization. Although Aspectiva took longer than expected to raise investment, the company was eventually acquired by Walmart in February 2019. Aspectiva analyzes massive volumes of consumer opinions from across the web, turning them into comprehensive and valuable insights. Based on Artificial Intelligence and Natural Language Processing technologies, Aspectiva leverages User Generated Content to help online shoppers search for the products they want and provide the recommendations to enable them to make informed purchasing decisions. Supporting eCommerce sites across any type of product or service, Aspectiva significantly increases shopper engagement and conversion rates. - Walmart Acquires Israeli Natural Language Processing Startup Aspectiva - https://news.walmart.com/2019/02/25/walmart-acquires-israeli-natural-language-processing-startup-aspectiva - Walmart buys Israeli AI co Aspectiva - https://en.globes.co.il/en/article-walmart-buys-israeli-ai-co-aspectiva-1001275720 Show less



mySupermarket

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Head of Marketing

  • Oct 2014 - Sep 2016

  mySupermarket is an independent shopping and comparison website and mobile app for groceries. Through allowing consumers to shop across 14 supermarkets, mySupermarket allows shoppers to find the best deals and compare across stores to maximise savings on their grocery shop. Successes included: doubling performance of marketing emails, attaining nearly 20 unpaid speaking opportunities at conferences, securing the company’s first ever TV interviews, growing social media presence, creating a new B2B website, establishing almost daily PR coverage, launching a new retail marketplace – all with very small budgets Show less



Ketchum

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Head of Speaker Bureau

  • Nov 2012 - Oct 2014

  I headed up the Speaker Bureau division supporting clients thought leadership strategies by placing them as speakers at conferences. Clients included IBM, Philips, Nissan, MasterCard, Kodak, StubHub and Allen & Overy. Leveraging relationships developed through Ketchum's Speaker Bureau and Events team, I was able to secure clients in front of international and domestic audiences to position them as thought leaders and strengthen their reputation around key business issues. I placed senior executives as speakers at a wide range of conferences around the world covering topics such as technology, retail, healthcare, innovation, sustainability, marketing and leadership. I was also responsible for growing revenue for the Speaker Bureau service and succesfully grew the service 60% in revenue terms in under two years. Show less

• Senior Account Manager

  • Apr 2010 - Oct 2014

  My day-to-day role included communications strategy, media management and coordinating the production of client articles and press releases. This role involved working with a range of trade, business, consumer, regional and national press. My corporate client portfolio included a diverse range of clients, from SMEs to multinationals across many sectors including technology, energy and pharma as well as with countries and supranational bodies to promote business investment, tourism and specialist high-profile campaigns. Clients included IBM, Astellas, The Russian Federation, The Qatar Foundation, Azerbaijan, Morocco and The European Commission. I was also active in supporting clients social media strategies, acting as both a digital strategist and community manager on a number of campaigns for companies and countries alike carrying out blogger outreach exercises, as well as managing Facebook and Twitter pages. Show less



The PR Office

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• PR Executive

  • May 2007 - Apr 2010