Commercial Director Switzerland

• Dec 2019 - Present

Europe Client Director

• Sep 2018 - Dec 2019

In charge of Retail Projects (Boutique & Corners) & Events In charge of Retail Projects (Boutique & Corners) & Events

Retail & Operations Manager Europe,Turkey & Russia

• Mar 2014 - Dec 2017

•Manage a network of 12 points of sales (Direct & JV) (60 employees), ensuring constant T.O growth. •Manage the retail back office (brand managers / merchandisers / stock controller / visual merchandiser) of 6 employees in Geneva/ 3 in Moscow/ 2 in Istanbul •Set annual sales forecast & prepare 3 years plan business development for the zone. •Review zone P&L performance and establish action plan to reach set targets. •Review seasonal OTB and define buying strategy working closely with the merchandising team. •Work closely with the HR in recruiting, training and retaining talent successfully ensuring very low T.O •Develop, train, motivate and mentor a team of successful boutique managers ensuring highest results in mystery shopping with results improved by 20 points crossing 90%. •Implement and constantly improve instore tools and processes to ensure optimal results on operating KPI’s. •Manage and organize stock related operations (Rotation, replenishment & Inventories) to improve season sell through and fiscal inventory results (Below 1% discrepancies) •Organize, train and follow up implementation of a new IT operating system (Front & Back office) •Organize annual back office sample sales (Twice a year) •Business development & network expansion setting zone strategic development with managing director. •Work closely with architecture department on all aspects (Capex/Design/Execution) of retail projects (Openings/Refurbishments/Relocations) •Organize and oversee on seasonal store refurbishment •Set seasonal instore customer oriented activities in collaboration with boutique managers to improve CRM and drive sales •Work closely with press & communication team organizing retail driven events and boutique openings in the presence of Christian Louboutin

Retail & Marketing Department Manager (Berluti/Tumi/CH/Paul Smith/L'Occitane/Faces/Michael Kors)

• Jul 2009 - Feb 2014

•Manage a network of 15 points of sales (40 employees)•Prepare and follow on annual budget forecasts.•Prepare and follow up on annual purchase forecasts•Review & analysis P&L•Work closely with the HR in recruiting, training and retaining talent within the company•Stock management & optimization•Plan & implement annual marketing actions•Business development negotiating locations with shopping mall for future brands•Negotiate with beauty and cosmetics brands representatives locations within our internal beauty multi brand (Faces)•Review of IRR’s for all new openings•Review and Finalize legal agreements•Work closely with architecture department and review works timeline to open boutique on time•Follow up with property managers on various architectural/ design approvals

Regional Senior Buyer GCC & Levant (Berluti/Celine/Marc Jacobs/Paul Smith/Zegna/Mc Queen)

• Jan 2007 - Jun 2009

•Expand the retail fashion network across the region (over 40 shop openings)•Negotiate yearly purchase budgets with suppliers•Determining buying budgets and yearly sales targets with local markets•Set buying strategy & implementation•Study of market trends, needs and product mix per market/point of sale•In charge of liaising with architectural department and brand principle on new stores set up and design•Coordinating with marketing & merchandising department on brand image implementation

Regional Marketing & Buying Executive GCC & Levant (Ralph Lauren//Lacoste/Celine/Paul Smith)

• Sep 2004 - Dec 2006

•Set buying strategy & implementation•Study of market trends, needs and product mix per market/point of sale•Coordinate with marketing & merchandising department on brand image implementation•In charge of planning & implementing marketing activities