Experience

Hi-Interiors

• Italy
• Design Services
• 1 - 100 Employee

• Creative Director & Co-Founder

  • Jan 2023 - Present

• Chief Marketing Officer & Co-Founder

  • Dec 2020 - Mar 2023

  Milano

• Marketing & CRM Manager

  • Mar 2018 - Sep 2021

  Milano, Italia -Social Media and PR Manager - content and growth strategy, online and offline -Deliver & coordinate marketing and communication activities in order to strengthen, improve and build the brand reputation and awareness; -Use consumer and trend research to support strategies; -Define the brand’s strategic guidelines in order to guarantee the right implementation of the concept WW; -Work closely with new product development team ensuring new products are in line with brand strategy… Show more -Social Media and PR Manager - content and growth strategy, online and offline -Deliver & coordinate marketing and communication activities in order to strengthen, improve and build the brand reputation and awareness; -Use consumer and trend research to support strategies; -Define the brand’s strategic guidelines in order to guarantee the right implementation of the concept WW; -Work closely with new product development team ensuring new products are in line with brand strategy, trends, and future needs; -Deploying marketing campaigns and own their implementation from ideation to execution -Building strategic relationships and partnerships with key industry players, agencies and vendors -Competitors analysis (B2B/ B2C) -Market analysis -Development and management of communication campaigns (BTL, ATL, Digital) -Develop promotional proposals for partners -Analytics Digital and CRM Tools Management (Google Analytics 360, Google Ads, MailChimp, Facebook Business Manager, Instapage, Survey Monkey) - Monitoring and forecasting of main corporate KPIs optimizing the campaign management models to maximize CLTV



Calzedonia Group

• Italy
• Retail Apparel and Fashion
• 700 & Above Employee

• CRM Coordinator

  • Apr 2017 - Mar 2018

  Verona, Italia • Customer Journey Mapping analyzing touch points with the organization • Working closely with OSM and all departments to ensure the CRM works effectively for all aspects of the Calzedonia Group • Monitoring and maximizing customer lifetime value strategies ensuring maximum profitability • Segmentation and DB management • Salesforce suite: Marketing Cloud, Service Cloud • Google Analytics 360 • Market analysis and elaboration of new ideas and proposals



MARIONNAUD

• France
• Retail
• 700 & Above Employee

• Marketing Campaign Manager

  • May 2015 - Apr 2017

  Milano, Italia -Identify and qualify prospects for implementing CRM database; -Coordinate ongoing targeted marketing efforts through email, direct mail, and other mediums; -Develop and implement one-to-one marketing solutions; -Brand performance listings, NPD analysis, Rate of Sale; -Manage and develop marketing and collateral materials; -Track the progress and results of marketing and sales initiatives; -Collaborate with all relevant stakeholders, ensuring plans are deliverable and in line… Show more -Identify and qualify prospects for implementing CRM database; -Coordinate ongoing targeted marketing efforts through email, direct mail, and other mediums; -Develop and implement one-to-one marketing solutions; -Brand performance listings, NPD analysis, Rate of Sale; -Manage and develop marketing and collateral materials; -Track the progress and results of marketing and sales initiatives; -Collaborate with all relevant stakeholders, ensuring plans are deliverable and in line with the objectives; -Ensure the customer journey/appeal are at the forefront of all planning and campaigns - from a whole consumer lifecycle perspective; -Innovative campaign planning - learning from historical campaigns and delivering new campaigns based on consumer activity and competitor analysis. -National brad awareness goal- Creating retail communication and visual guidelines Show less



MARIONNAUD

• France
• Retail
• 700 & Above Employee

• Coorporate Marketing Specialist

  • Apr 2014 - Mar 2015

  Milano, Italia Responsible for integrating promotional elements into marketing and maximizing communications channels to ensure the proper message is delivered to customers -Develop and execute marketing programs to promote the company's brand; -Perform lead generation; -Create advertisements websites, and direct mail and promotional leaflet; -Identify media outlets for press releases and promotions; -Enforce brand marketing guidelines in trademarks and network; -Measure success of… Show more Responsible for integrating promotional elements into marketing and maximizing communications channels to ensure the proper message is delivered to customers -Develop and execute marketing programs to promote the company's brand; -Perform lead generation; -Create advertisements websites, and direct mail and promotional leaflet; -Identify media outlets for press releases and promotions; -Enforce brand marketing guidelines in trademarks and network; -Measure success of various marketing campaigns; -Analyze and support both category and cluster marketing plans to align with brand strategy and achieve annual operating plan goals; -Develop and execute brand management plans; -Create and enhance agency and partner relationships; -Ensure brand communication for areas of responsibility are consistent with the company and brand positioning; -Provide design and direction for collateral, web, product packaging, and other visual communications media for the company.

• Trade Marketing Specialist

  • Apr 2013 - Mar 2014

  -Organize hostess and beauty national planning; -Liase with suppliers optmizing trade marketing activities; -Ensure the right implementation of merchandising and communication materials; -Beauty national activities management (organization, implementation,target and analysis report) -Gift with purchase management (product scouting, analysis and network distribution)