Experience

Velvet Soda

• Mexico
• Food and Beverage Services
• 1 - 100 Employee

• CEO & Co-Founder

  • Sep 2012 - Present

  In 2012, fueled by a passion for beverages, flavors & gastronomy, I embarked on a journey to create Velvet Soda - bringing unique and refreshing beverages to the Mexican market. From creating my own recepies at home to bringing them in production, my pursuit of excellence attracted two of my partners acting as COO & CMO. Together, we built a cool team of 24 that thrives on creativity and collaboration. With 10 bold flavors, including our famous spicy ginger syrup, lychee flavoured soda & tonic, we've become a go-to brand for gastronomers both locally and internatioally. As the CEO, I drive market expansion and brand development, overseeing all aspects of the business A-Z. With over 3,000 recurring clients, we've cemented Velvet Soda's presence in the industry. Our initial target was Mexico City, followed by expansion to other major cities such as Monterrey, Guadalajara, Puebla, and the Riviera Maya. We soon ventured into the supermarket sector, securing partnerships with renowned chains like City Market. Currently, our products are available in over 10 supermarkets across the country. Our international expansion included touching upon the French, Czech and Ukrainian market, currently offering our product in Scandinavian supermarkets. Looking ahead, our sights are set on expanding to Europe through nearshoring and local production, as well as experimenting with tailor made beverages for top gastronomers. Join me in shaping the future of the beverage industry. Show less



Traficante Guateque y Pachanga

• Mexico
• Food and Beverage Retail
• 1 - 100 Employee

• CEO & Co-Founder

  • Mar 2016 - Present

  Elevating Mexican Beverage Distribution and Crafting Spirits 🍹 Our journey began with a clear mission: to fill the gap in the market for middle-sized distributors, catering to the specific requirements of companies like Velvet Soda. We saw that existing options were either too small and unreliable or too large and financially inaccessible. Traficante emerged as the solution, offering our services to others in need of reliable and effective distribution. As a complementary business to Velvet Soda, Traficante operates in parallel, driven by the same passionate team. In 2019, we saw an opportunity to create our own line of products under the Traficante brand, resulting in the birth of Mezcal Traficante and Agave Syrup Traficante. Collaborating closely with skilled mezcal makers, our focus has been on positioning Traficante as a renowned mezcal brand in European, American, and foreign markets. Prior to the pandemic, Traficante achieved remarkable success, generating annual, revenue of 900,000 USD in 2019. While the challenges of the post-COVID landscape required us to adapt and recover, we have made significant strides, generating revenue of around 450,000 USD per year. Show less



NETA Promotores

• Mexico
• Advertising Services

• Co-Founder

  • Mar 2018 - Present

  Optimizing Brand Visibility and Product Placement in Retail 🏬 Originally created to meet the specific needs of Velvet Soda, NETA Promotores has evolved into a trusted partner for brands seeking to optimize their visibility and product placement in Mexican supermarkets. Drawing on our deep understanding of the retail industry, we developed a specialized team dedicated to orchestrating prime shelf arrangements and impactful brand placements. Today, we extend our expertise to support a diverse range of brands beyond Velvet Soda. Our comprehensive approach and commitment to excellence enable us to elevate the visibility and market presence of various products in supermarkets, department stores, convenience stores, delicatessens, and liquor stores. Show less