Rafael Fróes
Head of Design at Smartify- Claim this Profile
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Bio
Bruno Costa
Rafael é um dos Designers mais talentosos que tive o prazer de trabalhar nesses anos todos. Extremamente eficiente e de uma percepção ímpar, a facilidade com que ele consegue compreender e aplicar seja uma metodologia, ferramenta ou mesmo exercitar a empatia é algo único. Posso dizer que é o profissional que qualquer empresa gostaria de ter em sua linha de frente e fico muito orgulhoso com sua constante evolução e ao mesmo tempo humildade. Excelente não definiria o tamanho da minha admiração por esse profissional.
LinkedIn User
It is not often you can come across many people who make such a major impact on you from not only a professional perspective but a personal one. I had the opportunity to first meet Rafael during a design sprint with the Mongeral Aegon team last year and his passion for everything customer centric was apparent from the moment we spoke. His natural ability to want to solve problems to benefit the customer were at the forefront and everything he did was for the greater good of satisfying customers needs. Rafael although already beyond talented has always and will always strive to be better than what he is and that's what I respect just as much. Never thinking he is finished and always wanting to learn. I admire his passion, his creativity and his pure love for working in this creative space. Watch this space because I see great things from this individual.
Bruno Costa
Rafael é um dos Designers mais talentosos que tive o prazer de trabalhar nesses anos todos. Extremamente eficiente e de uma percepção ímpar, a facilidade com que ele consegue compreender e aplicar seja uma metodologia, ferramenta ou mesmo exercitar a empatia é algo único. Posso dizer que é o profissional que qualquer empresa gostaria de ter em sua linha de frente e fico muito orgulhoso com sua constante evolução e ao mesmo tempo humildade. Excelente não definiria o tamanho da minha admiração por esse profissional.
LinkedIn User
It is not often you can come across many people who make such a major impact on you from not only a professional perspective but a personal one. I had the opportunity to first meet Rafael during a design sprint with the Mongeral Aegon team last year and his passion for everything customer centric was apparent from the moment we spoke. His natural ability to want to solve problems to benefit the customer were at the forefront and everything he did was for the greater good of satisfying customers needs. Rafael although already beyond talented has always and will always strive to be better than what he is and that's what I respect just as much. Never thinking he is finished and always wanting to learn. I admire his passion, his creativity and his pure love for working in this creative space. Watch this space because I see great things from this individual.
Bruno Costa
Rafael é um dos Designers mais talentosos que tive o prazer de trabalhar nesses anos todos. Extremamente eficiente e de uma percepção ímpar, a facilidade com que ele consegue compreender e aplicar seja uma metodologia, ferramenta ou mesmo exercitar a empatia é algo único. Posso dizer que é o profissional que qualquer empresa gostaria de ter em sua linha de frente e fico muito orgulhoso com sua constante evolução e ao mesmo tempo humildade. Excelente não definiria o tamanho da minha admiração por esse profissional.
LinkedIn User
It is not often you can come across many people who make such a major impact on you from not only a professional perspective but a personal one. I had the opportunity to first meet Rafael during a design sprint with the Mongeral Aegon team last year and his passion for everything customer centric was apparent from the moment we spoke. His natural ability to want to solve problems to benefit the customer were at the forefront and everything he did was for the greater good of satisfying customers needs. Rafael although already beyond talented has always and will always strive to be better than what he is and that's what I respect just as much. Never thinking he is finished and always wanting to learn. I admire his passion, his creativity and his pure love for working in this creative space. Watch this space because I see great things from this individual.
Bruno Costa
Rafael é um dos Designers mais talentosos que tive o prazer de trabalhar nesses anos todos. Extremamente eficiente e de uma percepção ímpar, a facilidade com que ele consegue compreender e aplicar seja uma metodologia, ferramenta ou mesmo exercitar a empatia é algo único. Posso dizer que é o profissional que qualquer empresa gostaria de ter em sua linha de frente e fico muito orgulhoso com sua constante evolução e ao mesmo tempo humildade. Excelente não definiria o tamanho da minha admiração por esse profissional.
LinkedIn User
It is not often you can come across many people who make such a major impact on you from not only a professional perspective but a personal one. I had the opportunity to first meet Rafael during a design sprint with the Mongeral Aegon team last year and his passion for everything customer centric was apparent from the moment we spoke. His natural ability to want to solve problems to benefit the customer were at the forefront and everything he did was for the greater good of satisfying customers needs. Rafael although already beyond talented has always and will always strive to be better than what he is and that's what I respect just as much. Never thinking he is finished and always wanting to learn. I admire his passion, his creativity and his pure love for working in this creative space. Watch this space because I see great things from this individual.
Credentials
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UX Design
Design CircuitNov, 2020- Nov, 2024 -
Design Sprint Facilitator
AJ&Smart GmbHAug, 2019- Nov, 2024 -
Membership Certificate
The Interaction Design FoundationMay, 2018- Nov, 2024 -
Gamification
Coursera Verified CertificatesMar, 2015- Nov, 2024
Experience
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Smartify
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United Kingdom
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Museums, Historical Sites, and Zoos
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1 - 100 Employee
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Head of Design
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Jan 2023 - Present
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UX Design Lead
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Jan 2022 - Jan 2023
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Senior UX Designer
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Mar 2021 - Jan 2022
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MAG Seguros
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Brazil
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Financial Services
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700 & Above Employee
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Senior UX Designer
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Sep 2019 - Mar 2021
Acting as a UX Lead within the Customer Experience Management:- Technical coordination of the UX team, seeking to facilitate the work of team members, ensuring that they have full support in the execution of their tasks;- Promoting Design Rituals to engage the team and promote knowledge exchange between team members.- Creating our Design Process with all team members, to design solutions focused on customers;- Creating our Design Principles with all team members, to drive all of our deliverables;- Working on the Design System of MAG Seguros, to improve consistency and guarantee the scalability of our design;- Facilitating Design Sprints, design workshops, and problematization workshops for different areas of the company;- Working on key projects within the company to design products and services with the best experience for our customers.
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UX Designer
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Sep 2017 - Aug 2019
- User-centered Design and Research to develop Personas, Tools, and Maps to guide the Design Process.- Sketching, Wireframing, User Flows, Interactive Prototypes and User Interface.- Usability Tests and Researching with Users.- Facilitating Design Thinking Sessions within the company.- Measure results with UX Metrics.- Conversion Design: Designing specific Landing Pages for each marketing campaign.- Apply A / B Tests.- Explore new Service Opportunities to tackle down problems and develop the most diverse solutions for users.- Follow the processes of development within the front-end team.
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Jr. UX Designer
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Jan 2015 - Aug 2017
- UI Kit development to create a visual standardization for projects- Wireframes- Mobile and Web layouts- Usability Tests- A/B Tests- Users Researches- Landing Pages Development and Metrification- Email-Marketing Designs and Implementation- Planning Facebook Ads and Google Adwords Campaigns.
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Intern UX/UI Designer
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Jan 2014 - Dec 2014
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Aegon Seguros
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Insurance
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400 - 500 Employee
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UX Lead
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May 2019 - Aug 2019
Working as a UX Lead for Project Sparta at Aegon Spain. Our goal was to redesign the user experience of aegon.es to produce a continuous and seamless channel experience for customers. Working as a UX Lead for Project Sparta at Aegon Spain. Our goal was to redesign the user experience of aegon.es to produce a continuous and seamless channel experience for customers.
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Education
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ESPM Escola Superior de Propaganda e Marketing
Post-Graduate Program, Marketing e Design Digital -
Universidade do Estado do Rio de Janeiro / UERJ
Bachelor of Business Administration (B.B.A.), Business Administration