Marketing and Sales Director

• May 2023 - Present

Professor of Inbound Marketing and Content Marketing

• Jun 2016 - Present

In this course, I teach the Inbound Marketing Methodology and How to Increase Demand and Qualified Leads. Program content: - Developing Personas/ICP - Developing strategic content plan (Top, Middle and Bottom of Funnel) - Creating of Webinar, Ebook, Podcast, White paper - CTA, Landing Page, Thank You Page, - Creating of Blog - Defining Lead nurturing and Lead Scoring - Introduction to Automation Marketing Tools (RD Station, HubSpot) - Email mkt and Newsletter In this course, I teach the Inbound Marketing Methodology and How to Increase Demand and Qualified Leads. Program content: - Developing Personas/ICP - Developing strategic content plan (Top, Middle and Bottom of Funnel) - Creating of Webinar, Ebook, Podcast, White paper - CTA, Landing Page, Thank You Page, - Creating of Blog - Defining Lead nurturing and Lead Scoring - Introduction to Automation Marketing Tools (RD Station, HubSpot) - Email mkt and Newsletter

Professor of Inbound Marketing and Content Marketing

• Jun 2016 - Present

Program content: - Developing Personas/ICP - Developing strategic content plan (Top, Middle and Bottom of Funnel) - Creating of Webinar, Ebook, Podcast, White paper - CTA, Landing Page, Thank You Page, - Creating of Blog - Defining Lead nurturing and Lead Scoring - Introduction to Automation Marketing Tools (RD Station, HubSpot) - Email mkt and Newsletter Program content: - Developing Personas/ICP - Developing strategic content plan (Top, Middle and Bottom of Funnel) - Creating of Webinar, Ebook, Podcast, White paper - CTA, Landing Page, Thank You Page, - Creating of Blog - Defining Lead nurturing and Lead Scoring - Introduction to Automation Marketing Tools (RD Station, HubSpot) - Email mkt and Newsletter

CEO

• Jan 2020 - Aug 2022

Goomark is a performance marketing and sales agency focused on leveraging the results of its clients.Main activities:- Leadership of a company with 35 people- Responsible for strategic planning, competitor analysis and possible impacts on the business- Analysis of LTV, CAC, P&L, NPS, CHURN indicators- Weekly meeting with the Agency Board to present results- Weekly meeting with Sales, Marketing, Finance and Operations leaders- Results meeting with all company employeesMain results:- 15% increase in sales with the creation of new products during the Pandemic- 40% increase in the recurring customer base in 2021- GOLD level agency in partnership with RD Station- Premier Google Agency- 2nd Place in the Sales Specialist Agency Category 2020 at the RD Summit Show less

Head of Growth Marketing and Sales

• Nov 2017 - Dec 2019

- Strategic planning of mkt and sales focused on lead generation and B2B sales- Definition of ICP/Persona B2B and Quantitative and Qualitative Market Research- Definition of message and positioning of the product to the market- Demand generation for Google Ads, Meta Ads, SEO, Inbound Marketing and Partners- Budget management and LTV, CAC, MRR indicators with presentation to C-Levels- Alignment of internal discourse on product positioning- Sales Enablement: Creation of sales support materials and training- Data analysis routine and experiments looking for growth- Marketing and Sales funnel management- Definition of competitive advantages of our products for our target market- Creation of sales training based on analysis of objections and lost sales- Prospecting Leads (Outbound)- CRM Management (SalesForce)- Partners Management- Leadership of a multidisciplinary team of 12 people. (6 sellers and 6 analysts)Main results:- 50% increase in MQL B2B volume in 2019- 30% increase in the total volume of NMRR from 2017 to 2018- 40% increase in the total volume of NMRR from 2017 to 2019- 50% increase in lead-to-sales conversion rate from 2018 to 2019 Show less

Inbound Marketing Manager (Demand Generation)

• Oct 2014 - Oct 2017

- Focus on Demand Generation, Leads and B2B and B2C Sales- Leadership of a team of 7 people (Coordinator and Specialists)- Persona/ICP Definition/Planning, Nutrition Flow, Lead Scoring focusing on MQL or Sales leads.- Content planning focused on top, middle and bottom funnel strategies- Planning/creation of Rich Materials: E-book, Webinars, Spreadsheets, Infographics- Planning/creation of E-mail mkt and Newsletter- Blog creation in WordPress- Tools Management (RD Station, Hubspot, Google Analytics, CRM)- Indicator Management (Churn, NPS, LTV, CAC, ROAS)- Responsible for Structuring and Optimizing processes Main results:- Developed the department from scratch, hired analysts, copywriters and customer service - From 0 to R$1.560.000,00 ARR - 3rd Place in the "First Value for Customers" Category at the RD Summit 2017- Agency Partner RD Station Show less

Branded Content Coordinator

• Jan 2013 - Sep 2014

Responsável por:- Gestão de Pessoas (Rotina de Feedback e Treinamento)- Gestão de Indicadores (CRO, Churn, NPS, FAT)- Estruturação e Otimização de processosMetas:- Churn- Faturamento

Public Relations

• Mar 2012 - Jan 2013

Responsável por:- Relacionamento com a Imprensa - Mapeamento e definição da estratégia de Com. Ext- Criação e disparo de Releases - Gestão de Ferramentas (Max Press, Comunique-se)Meta:- Aparições da Goomark na imprensa

Social Media

• Jul 2011 - Feb 2012

Responsável por:- Produção de conteúdo (WordPress, FB, Twitter)- Atendimento ao cliente- Monitoramento e relatórios (Scup)

Atendimento ao Cliente

• Dec 2008 - Jul 2011

Atendimento ao Cliente

• Jan 2006 - Jul 2008