Experience

Zorplan

• Ireland
• Marketing Services
• 1 - 100 Employee

• Digital Marketing Consultant

  • Jan 2019 - Present



AgiLingo

• E-Learning Providers

• Founder

  • Apr 2020 - Present

  Startup to learn languages through online lessons with a native teacher. AgiLingo’s differential is to teach in a personalized way, according to students' profile, needs and goals. • Management of strategy, acquisition, customer care, site development, content management, governance, and finances Startup to learn languages through online lessons with a native teacher. AgiLingo’s differential is to teach in a personalized way, according to students' profile, needs and goals. • Management of strategy, acquisition, customer care, site development, content management, governance, and finances



Gupshup

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Digital Marketing Manager

  • Aug 2021 - Present

  Planning, Management and Marketing Execution. About Gupshup: - Unicorn Conversational Messaging Platform - Leader in Mobile-First Countries - 45,000+ Customers - 9 Billion+ Messages per month Planning, Management and Marketing Execution. About Gupshup: - Unicorn Conversational Messaging Platform - Leader in Mobile-First Countries - 45,000+ Customers - 9 Billion+ Messages per month



Casa & Video

• Brazil
• Retail
• 700 & Above Employee

• E-commerce Coordinator

  • Mar 2018 - May 2019

  Department store with 4,500 employees and more than 200 stores. CASA&VIDEO is specialized in selling electronics and bed & bath appliances, having an inventory of more than + 10,000 SKUs. Directly responsible for 6 team members and more than 10 strategic suppliers with a clear objective to increase revenue while keeping the Ecommerce channel’s EBITDA positive. Results: • Increased sales in 50%, Conversion Rate in 60% and 6% in Average Order Value - YoY results • Due to the great results the board assigned a new CAPEX of 5 Million Euro for the Omnichannel Project Activities / Strategies: ○ Sales and profitability, managing the promotions, margin, and pricing business ecosystem ○ Traffic generation: SEM, SEO, Social Media, Affiliates, etc ○ User Experience - Frontend through CRO approach and result-driven strategies ○ Hiring and management of different types of external agencies and suppliers Show less



Savenna

• Brazil
• Food and Beverage Services

• Founder

  • Oct 2013 - Oct 2017

  Savenna was a venture for the production and commercialization of fresh pasta and sauces for B2C and B2B customers. In charge of 3 team members divided into production and sales departments. • Business plan development and execution • Product creation, receipts management, pricing composition, security and maintenance standards • Digital marketing activities, such as website creation, SEM, and Social Media management Savenna was a venture for the production and commercialization of fresh pasta and sauces for B2C and B2B customers. In charge of 3 team members divided into production and sales departments. • Business plan development and execution • Product creation, receipts management, pricing composition, security and maintenance standards • Digital marketing activities, such as website creation, SEM, and Social Media management



hurra.com™

• Germany
• Advertising Services
• 1 - 100 Employee

• Business Development Manager

  • Jul 2012 - Oct 2013

  Digital performance agency, Google Premier Partner, with an exclusively technological approach, having a dedicated tech unit in Poland for the development of proprietary technology to enhance results. In charge of the local office launch in Brazil acting as the focal point between the Brazilian customers and the head office in Germany. Results: • Concluded the company's legalization in Brazil • Generated strategic new leads for the Head Office in Germany • Improved by more than 40% on Google and Facebook’s sales Activities / Strategies: ○ Mapping of the Brazilian digital market, focusing on the segments of Travel, Ecommerce, and Finances ○ Adaptation of business models and sales approaches to the Brazilian market Show less



Oi

• Brazil
• Telecommunications
• 700 & Above Employee

• Digital Marketing Specialist

  • May 2010 - Jun 2012

  Pioneer company in the provision of convergent telecommunication services in the country, employing around 20,000 employees and with a customer base of + 60 million customers. Responsible for the creation of the company’s first “performance hub”, aiming to maximize all acquisition and “on-site” traffic to generate sales and leads more cost-efficiently. Results: • Grew in 50% the broadband service sales due to the new flow created with external specialized partners • Reduced by 20% the CPA and increased in 55% the general orders (landline, mobile, broadband) • Enhanced by 15% the traffic and by 5% the sales because of the “internal traffic recovery project” Activities / Strategies: ○ Creation of the first sales flow for broadband online ordering with an external provider to become independent of the IT area (in 2010 the IT team wasn’t organized to work with Agile methodologies) ○ Strategy for the digital media management by hiring the first performance digital agency ○ Mapping the entire “Oi digital Ecosystem” to identify pages with a higher amount of visits to create cross-links, redirects, pages not found, and DNS page traffic recovery ○ Best in class UX redesigns to maximize traffic and sales Show less



Mecalux

• Spain
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Digital Marketing Executive

  • Mar 2009 - Dec 2009

  Mecalux is one of the leading companies in the storage systems market and Logismarket is a sales lead generation platform that brings together 15,300 companies offering more than 200,000 industrial products and services. Management of multiple international acquisition campaigns in 12 countries and 7 different languages. Results: • Trimmed the CPA by 55% in some countries • Improved the CTR by 250% in some key campaigns • Boosted the Quality Score up to 3,5 times Activities / Strategies: ○ Development of internal procedures with the content teams identifying unique strategies for each country ○ Establishment of a Brand / Non Brand strategy seeking to organize different customer journeys Show less



hurra.com™

• Germany
• Advertising Services
• 1 - 100 Employee

• Digital Project Manager (Spain / Portugal)

  • Mar 2008 - Feb 2009

  Digital performance agency, Google Premier Partner, with an exclusively technological approach, having a dedicated tech unit in Poland for the development of proprietary technology to enhance results. Hands-on experience in developing and managing SEM campaigns, acting as the primary customer contact. Results: • Decreased the CPA by 40% based on the previous digital agency results • Elevated the online orders by 30% • Sharpened the CTR up to 200% delivering more precise campaigns with a better Quality Score Activities / Strategies: ○ Extensive market researches of direct and indirect competition “translating” products, services, necessities, and unsolved problems into Google Ads, Yahoo, Microsoft, and Miva campaigns ○ Development of specific strategies for each customer, creating ad copies and landing pages A/B tests ○ Management of a growth strategy respecting the customers' budgets and KPIs Show less



Conquist Brasil

• Brazil
• Business Consulting and Services
• 1 - 100 Employee

• Project Analyst

  • Jun 2007 - Dec 2007

  • Responsible for customer relationship, providing support for the control of scope, time, quality, processes, costs, HR, risks, procurement, communication and integration of all projects • Projects focusing in Call Center mapping: listening, qualification, quantification and analysis of the different operators calls • Responsible for customer relationship, providing support for the control of scope, time, quality, processes, costs, HR, risks, procurement, communication and integration of all projects • Projects focusing in Call Center mapping: listening, qualification, quantification and analysis of the different operators calls



Linde

• United Kingdom
• Chemical Manufacturing
• 700 & Above Employee

• Global CRM & Project Management Trainee

  • May 2006 - Jun 2007

  • Global coordination of the Internal Relationship Communication Program (Breath New Ideas) present in 50 countries: e-mail marketing strategy and operation, newsletter development, creative agency management, souvenirs coordination, report generation, studies of new technologies, cost control etc • Project to implement a new platform of the corporate website of South America, creating procedures for internal and external promotion, communication plans and cost control • National management for the Brazilian internal communication program based on CRM, derived from the Change Management global strategy Show less



ESPM Jr.

• Brazil
• Advertising Services
• 1 - 100 Employee

• Communications Coordinator

  • Aug 2004 - Oct 2005

  • Communication area coordination for the Junior Enterprise Company: website management, internal procedures maintenance, guidelines and standardization for the provided services • Development of Marketing Plans for small and medium companies • Communication area coordination for the Junior Enterprise Company: website management, internal procedures maintenance, guidelines and standardization for the provided services • Development of Marketing Plans for small and medium companies