Analista de e-commerce Sênior

• Sep 2023 - Present

Negociação de produtos, preços e condições para divulgação com Seller;Definição de plano de ação para alcance da meta de venda;Interface com o Marketing para definição de ações de incentivo;Utilização de todas as funcionalidades da ferramenta Vtex, principalmente módulo de Intelligence Search.Definição da estratégia da operação de E-commerceConstruir o plano de ação e todo o calendário promocional, endereçando as oportunidades das categorias.KA das Categorias Linha Leve, Linha Pesada & Acessórios Show less

Analista de Trade Marketing Pleno

• Oct 2022 - Present

Administrar e adquirir investimentos nos canais de trade marketing , desenvolvendo e acompanhando a execução das ações promocionais junto aos associados da rede. Identificar oportunidades por meio do estudo e análise do comportamento do shopper. Desenvolver estratégias para crescimento do faturamento nos canais analisando FP&A da operaçãoDesenvolvimento e acompanhamento dos Eventos de Marketing (Convenções, Reuniões e Exposições) dando apoio na busca de prestadores de serviço para montagem do local, compra de material, contratação de mão de obra temporária e outras atividades dessa natureza.Analise de mercado, concorrentes e performance da categoria nos diferentes canais.Construir o plano de ação e todo o calendário promocional, endereçando as oportunidades da categoria.Elaborar ferramentas de suporte (ações promocionais, materiais de ponto de vendas, brindes, etc) e fornecer ferramentas para ajudar os "franqueados" a aumentar as vendas.Colaborar, juntamente com marketing, com dados e análises para desenvolvimento de projetos futuros.Elaborar indicadores de desempenho para execução dos planos de trade, mensurando a sua efetividade.Interface com diferentes áreas (Marketing, Finanças, Operações, Vendas).Identificar oportunidades, analisar e construir planos de ações relevantes e direcionar as áreas envolvidas, com foco em resultados positivos para a rede. Show less

Operations Consultant

• May 2022 - Oct 2022

Pit Stop Network - Auto Brazil Group.Operations Consultant in the automotive aftermarket.Management of Business Processes and Operations using Agile methodology.Development of strategic actions in the automotive aftermarketing network.Financial analysis and implementation of Income Statement and Cash Flow.Application of PDCA, SWOT analysis, 5W2H.Development of training for associates and field consultants.Creation of KPI's and Key Result for specific management of each POS.Monitoring and development of the Commercial Squad of network members.Inventory Control and Management using ABC curve in the associated units of the network.Layout, facade and retail store implementation for associated units.Implementation of e-commerce structure in franchised units.▫️Pit Stop Network - Grupo Auto Brazil. Operations Consultant in the automotive aftermarket. Management of Business Processes and Operations using Agile methodology. Development of strategic actions in the automotive aftermarketing network. Financial analysis and implementation of Income Statement and Cash Flow. Application of PDCA, SWOT analysis, 5W2H. Development of training for associates and field consultants. Creation of KPI's and Key Result for specific management of each POS. Monitoring and development of the Commercial Squad of network members. Inventory Control and Management using ABC curve in the associated units of the network. Layout, facade and retail store implementation for associated units. Implementation of e-commerce structure in franchised units.Competencies: New Business Development · Profit and Loss Management · Process Improvement · Customer Relationship Management (CRM) · Business Intelligence (BI) · Marketing Strategy · Retail Sales Show less

Cofundador

• Jun 2019 - Present

Empreendedor, Cofundador e responsável pela Gestão dos Projetos de Marketing. Acompanhamento e análise do FP&A da operação, buscando rentabilizar o negócio e adquirir novos investimentos. Desenvolvimento de estratégias de Inbound e Outbound Marketing para lançamentos de campanhas e produtos. Empreendedor, Cofundador e responsável pela Gestão dos Projetos de Marketing. Acompanhamento e análise do FP&A da operação, buscando rentabilizar o negócio e adquirir novos investimentos. Desenvolvimento de estratégias de Inbound e Outbound Marketing para lançamentos de campanhas e produtos.

Business manager

• Dec 2021 - Apr 2022

B2B customer service, prospecting new accounts from pre-defined leads, presenting the product portfolio and customer service via digital channels. • Sale of Mobile, Fixed, T.I, advanced telephony products and value-added services; • Monitoring of specific indicators of the channel and customer portfolio, analyzing, planning and executing activities and sales in order to achieve and exceed results. • Monitoring of the processing belt, identifying offenders of breakage, backlog and pending issues that may prevent and effect the sale. • Management of daily reports to monitor sales; • Acting for the solution of critical situations, through recurring contact with the customer and partnership with the internal areas. Show less

Customer Service Manager

• Dec 2019 - Nov 2021

Management of a Samsung Customer Service unit Management of Service KPIs, BackOffice, Performance, Quality and Billing. Responsible for the operation of 5 departments (Service, Technical Laboratory, Inventory, Administrative and Financial) Management of 50 employees in a business unit. Performance in the Management Closing process (DRE/P&L); Analysis of the company's financial results (Actual vs Budget, variations in the main P&L lines); Preparation and monitoring of results projection (Budget and Forecast); Disclosure of results to the CEO and board; Analysis of the company's cash flow; Financial feasibility studies and project profitability analysis Training of new leaders and people development. Strong ability to influence and mobilize people. Experience in working in an unpredictable environment, prioritizing excellence in service, agility in dealings and veracity of information. Contract management with outsourced companies. Responsible for ensuring that the operation is aligned with the SLA of the channels. Drive innovations to the channel, automating operational processes. Preparation of Reports and through indicators, propose improvements in processes. Track KPIs, ensure metrics are met. Team management and development of incentive actions to increase revenue Assume operational responsibilities, including developing actions, evaluating performance, identifying training needs, monitoring team performance. Daily goal tracking Analyze GAPs of the operation in order to implement improvements. Show less

Business Consultant

• Jun 2019 - Nov 2019

Sale of internet, mobile and residential telephony products and services (cable TV, Residential Internet and Landline Telephony). Responsible for achieving store revenue, customer loyalty and after-sales. Management of performance indicators on the sale of products (Smartphones) and store services. Highlight of the SP region in the sale of services (insurance) and among the top 3 in sales performance in the range of 5/6 monthly digits

SDR B2B

• Jul 2018 - May 2019

Responsável pelo desenvolvimento e qualificação dos leads. Utilizando metodologia Spin Selling & Bant.

Team Leader

• May 2017 - May 2018

Management of Sales of Products and Services. Customer service. Sales team management. Development and execution of sales strategy. Responsible for achieving the store's billing and service indicators. Analysis and control of product supply. Application of commercial campaigns. Responsible for maintaining store merchandising. Management of Sales of Products and Services. Customer service. Sales team management. Development and execution of sales strategy. Responsible for achieving the store's billing and service indicators. Analysis and control of product supply. Application of commercial campaigns. Responsible for maintaining store merchandising.

Sales Manager

• May 2015 - May 2017

Plan and coordinate the execution of the sales team ensuring an adequate balance between costs and profit of the retail operation. Responsible for compliance with established goals and recipes. Opening of stores. Coordinate and supervise the sales team. Hiring and firing of employees. Prepare monthly and weekly sales reports, cash flow, CRM, DRE, PMR. Inventory control with weekly inventories. Have tight control over expenses. Maintain close communication with the corporate and marketing office. Plan and coordinate the execution of the sales team ensuring an adequate balance between costs and profit of the retail operation. Responsible for compliance with established goals and recipes. Opening of stores. Coordinate and supervise the sales team. Hiring and firing of employees. Prepare monthly and weekly sales reports, cash flow, CRM, DRE, PMR. Inventory control with weekly inventories. Have tight control over expenses. Maintain close communication with the corporate and marketing office.

Sales Manager

• Jun 2009 - May 2015

Management and development of the sales team. Management of Visual Merchandising and Commercial Campaigns of the unit. Development of sales strategies using Bant and Spin Selling methodologies. Responsible for achieving the goals on the budget and performance indicators of the store. Analysis and control of product supply, exposure, sales and inventory turnover. Analysis of financial reports; DRE, COGS, Cash Flow. Active participation in the opening of stores, fairs and school events. Management and development of the sales team. Management of Visual Merchandising and Commercial Campaigns of the unit. Development of sales strategies using Bant and Spin Selling methodologies. Responsible for achieving the goals on the budget and performance indicators of the store. Analysis and control of product supply, exposure, sales and inventory turnover. Analysis of financial reports; DRE, COGS, Cash Flow. Active participation in the opening of stores, fairs and school events.

Field Manager

• Mar 2009 - Jul 2009

(Temporary) Management of the sales point promotion team in São Paulo and region. Consolidation of sales, product and competition reports. Training application for teams. Campaigns to strengthen the relationship with the managers and partners of the largest stores in the retail technology segment. (Temporary) Management of the sales point promotion team in São Paulo and region. Consolidation of sales, product and competition reports. Training application for teams. Campaigns to strengthen the relationship with the managers and partners of the largest stores in the retail technology segment.

Sales Coordination

• Dec 2006 - Jun 2008

Coordination of the sales team of the INFOTEL sector (Mobile and Peripherals). Responsible for directing and developing the sales teams. Implementation and execution of Commercial Campaigns developed together with the store's Marketing Manager. Preparation of management reports for Headquarters in France. Analysis of indicators for decision making on product exhibition, showcases, checkout, commercial actions & sales strategy. Management focused on the development of high performance people and teams. Manage opportunities to increase the culture and personal development of employees. Show less

Head de Vendas - Retail - unidade Paulista

• Oct 2006 - Dec 2006

Marketing Analyst

• Feb 2004 - Oct 2006

Development and execution of marketing strategies aimed at increasing enrollment. Creation and management of the educational portal .com Data network manager (CRM) Coordinator of the Graphic Design course for full-time students Development and execution of marketing strategies aimed at increasing enrollment. Creation and management of the educational portal .com Data network manager (CRM) Coordinator of the Graphic Design course for full-time students

Fraud Analyst

• Jan 2003 - Sep 2004

Customer service. Analysis and monitoring of energy consumption by customers eligible for fraud measurements. Issue and analysis of cut and reconnection of the South regions (Guarapiranga) Analysis of Administrative Resources. Development of a report on indicators of commercial losses. Calculation and negotiation of fines and invoices with customers in fraud in the use of electricity. Agent of conciliation and instruction hearings. Manage signed contracts by monitoring the consumption of regularized customers Show less

Graphic Designer

• Jan 2002 - Jan 2003

Creation and design of advertising campaigns. Responsible for the production of printed media, folder, banner and all advertising material. Participation in the development of layout jingles for computerization programs for HR Marketing and Endomarketing. Direct contact with partners in several channels of institutions ITAU SA - Banco Volkswagen - Volkswagen Brasil - Bradesco - SEAT - Colégio PUERI DOMUS - São Paulo State Bank - São Caetano do Sul City Hall, among others. Creation and design of advertising campaigns. Responsible for the production of printed media, folder, banner and all advertising material. Participation in the development of layout jingles for computerization programs for HR Marketing and Endomarketing. Direct contact with partners in several channels of institutions ITAU SA - Banco Volkswagen - Volkswagen Brasil - Bradesco - SEAT - Colégio PUERI DOMUS - São Paulo State Bank - São Caetano do Sul City Hall, among others.

Navy Military

• Dec 2000 - Dec 2001

Commitment to life, which strives for the observance of ethical and moral values. Research, development, maintenance and projects for naval, air and marine resources and their equipment, in addition to carrying out other activities specific to each area specialty. - Physical-Military Training; - Military-Naval Procedure; - Portable weaponry and shooting; - Organization of the Navy, Naval Means and Operations; - Naval History and Traditions; - Human Relations and Leadership; - Right; - Organization and Administration; - Contemporary Management; - Technique of Oral Communication; - Naval Communications; - Introduction to Information Technology; - Naval Architecture and Stability; - Maintenance and Repair of Operating Means; - Installation of Machines; - Operating Systems; - Fire fighting, among other disciplines of military-naval interest. Show less