Rafael Cruz Guzman

VP Finance, Global FP&A and Corporate Group Controller at CSM Ingredients
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Contact Information
us****@****om
(386) 825-5501
Location
Carouge, Geneva, Switzerland, CH
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency
  • French Limited working proficiency

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Bio

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Credentials

  • Power BI Essential Training (2019)
    LinkedIn
    Apr, 2020
    - Nov, 2024

Experience

    • Luxembourg
    • Food and Beverage Manufacturing
    • 200 - 300 Employee
    • VP Finance, Global FP&A and Corporate Group Controller
      • Feb 2022 - Present

      I also develop and execute long-term plans and strategic initiatives, create robust tracking mechanisms to allow As Group Finance Controller and Head of FP&A, my remit is to provide critical support and financial insights to the CFO, to drive delivery of day-to-day finance activities and strategic objectives. A key part of my role involves attending and contributing to monthly business reviews with the VC / PE, and I am responsible for developing the overall package for discussion with the VC team, CFO and CEO. effective monitoring of progress, and lead internal control and auditing activities. As a key member of the executive leadership team, I also have ownership for overseeing revenue management, preparing the finance organisation and finance function for growth, enabling effective revenue management, and driving business-critical change across revenue management, pricing and portfolio. In addition, I have been instrumental in setting market pricing, defining pricing corridor and product mix, prioritising innovation against SKU rationalisation, and approving R&D / new product development projects. I have also played a key role in shaping, influencing and leading the growth agenda by executing initiatives and special projects focused on profitability development, and I am currently leading the financial aspects of the complex transition from various ERP systems into a single SAP S4/Hana system. Show less

    • Germany
    • Technology, Information and Internet
    • 700 & Above Employee
    • Senior Director Commercial Finance & FPA
      • Jul 2020 - Jan 2022

       Recruited to drive the International Finance team strategy with a focus FP&A for the 2nd largest online food delivery company globally (exc. China), with c.€7bn revenue.  Oversee, coach, and develop a new global International Finance team  Create the vision and purpose, positioning International Finance team as business partner of choice.  Play a key role in developing long range (5 year) financial planning and drive a bottom-up business plan.  Own the full investment committee process, presenting and seeking the approval of the Management Board for investment proposals.  Following acquisition of €2bn revenue Korean delivery company Woowa, oversee the full integration. Show less

    • Strategy and Operations Finance Business Partner
      • 2019 - Jun 2020

      Operating as Freelance Consultant, providing financial / strategic advice to start-ups in early development. ◼️ Conducted financial viability assessment on go to market options (online vs OTC) for Holywood Medical, an Irish Medical Device start-up in the migraine field. ◼️ Provided business model testing and support to improve commercial propositions to big clients for GenLots, a Swiss start-up aiming to bring machine learning to the supply chain to unlock savings. Operating as Freelance Consultant, providing financial / strategic advice to start-ups in early development. ◼️ Conducted financial viability assessment on go to market options (online vs OTC) for Holywood Medical, an Irish Medical Device start-up in the migraine field. ◼️ Provided business model testing and support to improve commercial propositions to big clients for GenLots, a Swiss start-up aiming to bring machine learning to the supply chain to unlock savings.

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Global Finance Director
      • 2016 - 2018

      Promoted to lead the Global Commercial Finance team in PG Chemicals (PGC) division (50 / 50 internal / external sales). ◼️ Led complex strategic financial analysis, developed different business scenarios based on commodity price sensitivities and identified business opportunity to expand investment on external sales with 3rd parties (+50%), maintaining PGC’s internal competitive advantage whilst creating the path for the business unit to become a $1bn business. ◼️ Delivered $10m+ regional arbitrage advantage through breakthrough customer profitability insights, market analysis and network supply optimisation own tool. ◼️ Owned global Make / Buy / Sell analytics and reporting, enabled $17m feedstock flexibility cost advantage in a macro environment of industry low capacity utilisation and threat from alternative synthetic products. Show less

    • E-IMEA Sourcing Head of Finance
      • 2010 - 2016

      Selected to lead and establish a new regional Finance organisation supporting 150+ geographically disperse buyers (Geneva, Dubai, Mumbai and Moscow) and Europe F&HC Plants. Led budgeting and planning activities, including monthly review of $4bn material budget (variance performance and reconciliation, risk and opportunities, outlook budgets); enabled 4%+ yearly savings.◼️ Played a key role in working capital improvement initiative (AP and inventory), in a supply base of 200+ suppliers, combining supplier negotiation with a Supply Chain Financing Tool (reverse factoring). Led initiative globally for raw materials from design and training to implementation. ◼️ Created excellent financial models quantifying cash benefits for both supplier and P&G, personally led 50+ external supplier engagements, trained 150+ Buyers (beyond direct spend), and delivered financial cash target in excess of $100m.◼️ Owned complex regional and global analysis, including $20m savings in the 2nd largest raw material through new sourcing alternatives, in-house production vs externally sourced and contract pricing formulas and $700m in forex risk mitigation plans by analysing FX and commodity exposures in supplier pricing structures. Show less

    • EMEA FP&A Corporate Senior Finance Manager
      • 2008 - 2010

      Promoted to oversee the FP&A and Overhead Budget Control groups for Europe’s Heath & Wellbeing sector based at the Regional HQ in Geneva. ◼️ Led major transformation improving the productivity of the organisation by outsourcing c.50% of transactional work to Service Centres, impacting 25 Forecasters and 50+ Country Financial Analysts. ◼️ Transformed business planning process, driving relentless simplification, including reduction in monthly closing cycle time by 2 days.

    • FP&A Senior Analyst
      • 2004 - 2008

      Appointed to Financial Controller position to support Product Managers in a marketing led multifunctional team for the Iberian Health and Beauty care portfolio (Personal Healthcare, Oral Care, Femcare, Hair Styling and Snacks). Responsible for $250m P&L portfolio; ran sector, market and promotional analysis and monitored yearly brand budgets. ◼️ Highly recognised for integrating Finance teams between P&G and Gillette.

    • Commercial Senior Finance Analyst
      • 2002 - 2004

    • Senior Internal Auditor and Compliance
      • 2000 - 2002

    • United States
    • Financial Services
    • 700 & Above Employee
    • Derivatives Trader - Intern
      • Sep 1999 - Mar 2000

Education

  • IMD Business School
    Strategic Finance, International Finance
    2018 - 2018
  • The Institute of Internal Auditing
    Certified Internal Auditor (CIA), Internal auditing and compliance
    2001 - 2001
  • Universidad Pontificia Comillas
    Masters Degree on Business Administration and Management, E-2
    1993 - 1998
  • Swansea University
    European Business Management Studies
    1995 - 1996

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